Michael W. Zuna is executive vice president and chief marketing officer of Aflac U.S. He is responsible for leading the company’s integrated product and marketing strategies. In the role of CMO, Zuna focuses on extending Aflac’s presence and relevance and building and guiding Aflac’s reputation and brand. Recent company initiatives include the annual Aflac WorkForces Report, which is a survey that assesses employer and worker attitudes about benefits, and Aflac’s first-ever Real Cost Calculator, which estimates out-of-pocket expenses associated with various illnesses and injuries.
Mr. Zuna joined Aflac in 2009 as vice president of Marketing. He was promoted to senior vice president, chief marketing officer in October 2010, where, upon Aflac’s first-ever acquisition of another insurance carrier, he managed the rebranding of Continental American Insurance Company (CAIC) as Aflac Group Insurance. In 2011, Mr. Zuna’s first full year as chief marketing officer, Aflac U.S. realized a turnaround 6.8 percent increase in new annualized premium sales.
Prior to joining Aflac, Mr. Zuna served as managing director at Saatchi & Saatchi New York, the largest agency in the firm’s 140-office network and part of Publicis Groupe, the world’s third-largest communications organization. Earlier in his career, he held leadership roles at Arnold Worldwide and Ogilvy & Mather.
Mr. Zuna graduated cum laude from the United States Naval Academy in 1991 with a bachelor’s of science degree in economics. Following graduation, he served five years with distinction in the U.S. Navy.