Are you finding it challenging to get customers into your store, not to mention keep them there? These creative retail ideas will boost customer experience - and sales.
Rieva Lesonsky is a staff writer for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
The holiday season is a great time for small businesses to boost their annual sales figures by offering deals to shoppers looking for gifts for friends and families. But it's also a great time to target shoppers looking for deals for themselves, too.Nov 24, 2015 31 Shares
After a recent trip to Microsoft's Redmond headquarters, it's clear that the company is set on being a disruption in the coming years and that's a good thing for small business owners.Nov 18, 2015 232 Shares
Are small retailers making merry as the Holiday season approaches. You bet! That's because many are expecting sales this year to outdo last year. But if you hope to make the most of your Holiday sales, here are some things you'll want to think about doing first.Nov 16, 2015 221 Shares
If you've noticed an increase in frustration from customers who contact your call center for help, you'e not alone. Research suggests frustration felt by customers contacting call centers is increasing. But it may not be the call center experience alone that's responsible.Nov 10, 2015 270 Shares
Shopping local is important in the eyes of many consumers. And as many of those consumers prepare to dig deep into their pockets over the coming months, how do you get your small business to stand out among the local crowd?Nov 4, 2015 638 Shares
Hiring a social media manager is a key move for any small business. It's dedicating a lot of resources to a particular area of your business's marketing plan. Here are things to consider before hiring someone in this position.Oct 28, 2015 529 Shares
If your small business thrives or even dabbles in eCommerce, it's important to have a customer service procedure in place. That's especially true now as the holiday shopping rush begins.Oct 27, 2015 391 Shares
There's one category of people who save even less for retirement than small business owners do - and that category is women. Research shows a $13 trillion dollar retirement gap.Oct 18, 2015 273 Shares
Many small business employers believe they have a choice between experience and attitude when it comes to picking someone for an opening at their company. New research shows that's not exactly the case.Oct 14, 2015 289 Shares
Despite all the technological advancements that have helped small businesses handle more and more customers, most consumers prefer human-to-human interactions.Oct 6, 2015 504 Shares
The holiday shopping season is about to begin and one good way to show your small business cares is to find a charitable cause to which to donate. Here's how to find the right cause that sends a good message to your customers.Sep 29, 2015 12.8k Shares