Despite all the technological advancements that have helped small businesses handle more and more customers, most consumers prefer human-to-human interactions.
Rieva Lesonsky is a staff writer for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
The holiday shopping season is about to begin and one good way to show your small business cares is to find a charitable cause to which to donate. Here's how to find the right cause that sends a good message to your customers.Sep 29, 2015 225 Shares
Hiscox Insurance has released its 7th annual DNA of an Entrepreneur report. The report contains some interesting insights on the makeup of an entrepreneur and the state of small business in the U.S.Sep 23, 2015 551 Shares
Soon, the youngest adults will become a majority portion of the American workforce. But these Gen Z-ers don't work like the Baby Boomers and Gen-X and Gen-Ys before them. Here are ways to attract and keep them.Sep 21, 2015 347 Shares
Your customers may love the ease of buying products from your business from their phones or tablets but a growing number of consumers want the ability to pick up their purchases themselves. Will your retail business offer this trending service to your customers?Sep 15, 2015 209 Shares
Small businesses need to establish a communications plan, even if most of the team is working remotely from home or on the road. A recent study found that companies keeping in touch with their team members regularly and effectively have happier help.Sep 8, 2015 377 Shares
A warm greeting and a nice smile will only get you so far in the customer service game these days. Today's savvy consumers are looking for a lot more from their experience with your small business. Here's how to help make them feeling a little better when they're dealing with your company.Sep 1, 2015 483 Shares
Pinterest only recently added Buy buttons to its platform and capabilities. Outside of that obvious benefit to small businesses, the social media site is also a great resource to determine what you should be buying for your small business next season.Aug 31, 2015 452 Shares
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You may think you're running an office of professionals but at times even the best pro can get a little bratty. Turns out things like dirty refrigerators and fights over the office thermostat can cause any office environment to break down. Here are ways to curb that adolescent behavior before it starts.Aug 18, 2015 184 Shares
If your store has some merchandise that could use a feather dusting, one or all of these 6 tips could help you get some slow moving products into customers' hands.Aug 12, 2015 306 Shares
Do you think your small business is already providing great customer service? That may be true but, believe it or not, there are things you can do to provide even better customer help.Aug 11, 2015 584 Shares