Rieva Lesonsky


Rieva Lesonsky

Rieva Lesonsky is a staff writer for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.

Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.

Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.

Lesonsky’s newest eBook, Startup 101, is available at SmallBizDaily. You can follow her on Twitter: @Rieva.


shopper

Let’s Get Physical: Why Shoppers Still Love Real-World Stores

Don't think customers have completely abandoned physical stores for the opportunity to shop online. In fact, there are many studies suggesting it just isn't so. Consumers, including Millennials, continue to swarm to physical stores. But what does the future state of retail hold?


millenial working

Millennials Want Work-Life Balance, Even if it Means Relocation

If your small business is in serious need of a youth movement, the Millenial set is all ready to get to work. The thing about this generation, though, is that they want work-life balance, even if it means relocating. Setting up your business operations to accommodate this need may be imperative to recruit and retain the youngest workers today.


shipping drone

What Role Do Machines Play in the Future of Customer Service?

Like it or not, machines will eventually replace the human in some aspects of your small business operations. That's not necessarily a bad thing, in a lot of cases. Here are some ways small businesses can adopt machinery to handle some customer service tasks.


customer service robot

Is Customer Service Automation Frustrating Your Customers?

Automation is a huge trend even in small business these days. Creating systems in your business is important, especially if you plan to scale. Automation may be an easy solution, if you don't have enough employees (or if you are a solopreneur you can't be available for calls 24/7.) But the truth is there may be a backlash, if you take automation too far.


mom in business

Entrepreneurial Moms, It’s Time to Give Up the Guilt

New research from Harvard shows that mothers who are in business for themselves or are considered working mothers actually improve the chances their children will find success when they're working.


overwhelmed

Are You a Good Delegator?

How are you at delegating tasks related to your small business? A recent Gallup poll found out just how good or bad businesses are at delegating important responsibilities.


happy customer

Boost Loyalty with Perks for Repeat Customer

Loyalty card programs are a great way to encourage people to come back to your business again and again. Here's data showing the instances where loyalty programs really do work.


new house

Millennial Home Buyers to Spur Retail Growth

More than just realtors can benefit from a hot housing market for Millenials. Retailers, decorators and others can reap more sales from this new generation moving into new homes.






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