Rieva Lesonsky


Rieva Lesonsky

Rieva Lesonsky is a staff writer for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.

Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.

Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.

Lesonsky’s newest eBook, Startup 101, is available at SmallBizDaily. You can follow her on Twitter: @Rieva.


pinterest pins

How to Use Pinterest to Grow Your Store Sales

Pinterest only recently added Buy buttons to its platform and capabilities. Outside of that obvious benefit to small businesses, the social media site is also a great resource to determine what you should be buying for your small business next season.


Employee Not Working Out

What Should You Do When an Employee Isn’t Working Out?

Dealing with an employee who just isn't working out can be stressful for any business manager. But for small business owners, the situation can be critical. With a small team, it can be extremely detrimental to have anyone functioning below par. So how do you go about handling an under performing employee?


thermostat switch

Thermostat Wars and Stolen Lunches – Little Things Mean a Lot

You may think you're running an office of professionals but at times even the best pro can get a little bratty. Turns out things like dirty refrigerators and fights over the office thermostat can cause any office environment to break down. Here are ways to curb that adolescent behavior before it starts.


fork in the road

Should You Hire a Career Changer?

If you're looking to expand the size of your small business team, you will inevitably run across someone making a total career change. Here are some reasons why a career changer may be the right fit for your growing company.


macys

7 Lessons You Can Learn From the Top 100 Retailers

STORES' Top 100 retailers list this year reveals that the traditional brick-and-mortar shop is enjoying a revival of sorts. And there is a lot a small business brick-and-mortar can learn from the top retailers in the country.


buy it pin

How the New Pinterest Buyable Pins Help Your Retail Business

Pinterest is the latest social media platform that's allowing visitors to make purchases directly from content they see on the site. The photo-heavy Pinterest is adding Pinterest Buyable Pins to some content now and more in the future.


shopper

Let’s Get Physical: Why Shoppers Still Love Real-World Stores

Don't think customers have completely abandoned physical stores for the opportunity to shop online. In fact, there are many studies suggesting it just isn't so. Consumers, including Millennials, continue to swarm to physical stores. But what does the future state of retail hold?


millenial working

Millennials Want Work-Life Balance, Even if it Means Relocation

If your small business is in serious need of a youth movement, the Millenial set is all ready to get to work. The thing about this generation, though, is that they want work-life balance, even if it means relocating. Setting up your business operations to accommodate this need may be imperative to recruit and retain the youngest workers today.