New data may throw a curve in your marketing plans. It turns out that Millennial shoppers aren't just looking for a snazzy ecommerce site, they really want to see your products in person.
Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
Customers appreciate the ease that automation brings to their shopping experiences but offer bad customer service and they'll walk away. So, is your small business's reliance on automated processes as part of their overall experience having them look for alternatives?Apr 26, 2016 393 Shares
Equal pay and gender equity are hot topics among the workforce today. And while strides are being made to pay women the same amount of money that men make for the same jobs, the way it's going, it'll be a long time before a woman's pay is right in line with a man's.Apr 15, 2016 265 Shares
Here are some of the top trends small businesses need to look out for and take advantage of in the retail industry.Apr 12, 2016 436 Shares
More companies today are allowing their employees to bring their pet dogs to the office with them. It sounds like a great idea -- especially if you're a dog lover -- and has proven to boost morale and productivity, believe it or not. But there are obviously some concerns with such a liberal policy.Apr 11, 2016 338 Shares
Summer -- believe it or not -- is right around the corner. And if your company relies on the use of seasonal help, namely summer employees, the White House has a program in place that helps you find the right people while helping young people transition from school to the work environment.Apr 7, 2016 184 Shares
Customers have spoken. A new survey reveals what they believe makes for a great customer experience and what could end up in bad reviews on your customer service for your company.Apr 5, 2016 421 Shares
It seems all the concern these days is maintaining or even just creating an ecommerce site for your small business. Don't forget your brick-and-mortar store, though. Here are 5 things you can do to keep your physical store looking fresh.Apr 1, 2016 348 Shares
Adding a little bit of nature -- be it greenery, plants, natural light, and the like -- can boost productivity and morale for your employees. Here's how you can bring a bit of nature inside your workspace.Mar 25, 2016 1.1k Shares
Does your company's customer service stack up against the best? What ways are you leading and in what ways can you improve? Check out what the best companies are doing.Mar 22, 2016 445 Shares
At the ICON16 conference, Infusionsoft -- with a focus on small businesses -- introduced a set of new products designed to work together and not make operating them a job on its own.Mar 21, 2016 221 Shares
Pop-up shops have really worked to help some big and small brands increase exposure and reach audiences they otherwise wouldn't encounter. How do you know if a pop-up shop is right for your business and how do you go about opening one?Mar 17, 2016 316 Shares