With a phone in every pocket, it's easier for just about anyone to call your business and if you're doing digital marketing even remotely right, you're bound to get a steady stream of calls.
Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
You've got a customer loyalty program but that doesn't mean it can't be used incorrectly. Check out these mistakes you could be making.Jul 26, 2016 397 Shares
Here's what's hot and what's not so hot in the world of employee benefits. What are the perks you should be offering your employees and what are those that don't score so well?Jul 18, 2016 574 Shares
How do your store's checkout queues look? Even if a customer has a great experience in your store, if they're forced to wait in a long line at the end, it can taint their entire visit.Jul 13, 2016 191 Shares
As one school year ends, it's time to begin planning for the next back-to-school shopping season. And if you want to win at back-to-school, there's one place you should be targeting now.Jul 6, 2016 232 Shares
Consumers love shopping at local businesses. How can you capitalize on a shopper's desire to support small businesses?Jun 30, 2016 462 Shares
New data shows that the number of companies that are providing customer service through social media channels is already on the decline.Jun 21, 2016 347 Shares
How do you take a good team and turn it into a great team? These tips should help push your small business crew to another level.Jun 20, 2016 586 Shares
Generation Z -- collectively, people born in the 1990s -- can play a pivotal role in the growth of your small business. How do you recruit them and what can you expect from them once they're on board?Jun 15, 2016 398 Shares
Summer can be an important time for your small retailer. So it's too bad running a retail business during the summer months can prove so complicated. Fortunate;y, these tips should help things run a bit more smoothly.Jun 6, 2016 236 Shares
Small business owners fearing the impact of a worker's compensation claim can follow these tips to help avoid workplace injuries.Jun 1, 2016 570 Shares
Attracting women to your small business is a must. They're making a lot of purchases for themselves and others. So, here are three things you can do or offer now that can bring more female shoppers through your doors.May 25, 2016 298 Shares