Pop-up shops have really worked to help some big and small brands increase exposure and reach audiences they otherwise wouldn't encounter. How do you know if a pop-up shop is right for your business and how do you go about opening one?
Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
Infusionsoft Payments is one of the latest products available from the CRM company and it was in focus at its recent ICON 16 event. The Payments platform strives to meet the company's goal of making products that are easy to use.Mar 14, 2016 336 Shares
You may be expecting consumers to go on a spending spree after receiving their tax refunds this year. But guess what? Consumers actually seem to be in a saving mood this tax season. How do you get them to spend their money with you?Mar 11, 2016 208 Shares
Are your employees trying to tell you something but you're not hearing it? It may be because they're afraid to approach you about a problem. Here are ways to break down that barrier.Mar 1, 2016 341 Shares
Do you think Christmas, New Year's Day and other major holidays are the only ones your small business can celebrate and capitalize upon? Think again. There's a day for everything and every day there's something new to celebrate. Check out ways you can celebrate and make money from the umpteen minor holidays on the calendar, too.Feb 28, 2016 358 Shares
Retail is an ever-changing game. And to stay near the top, you have to be willing to keep up with the latest trends. Here's what's likely to be big next in retail.Feb 18, 2016 581 Shares
Retailers are likely aware that there is a rise in the number of returned purchases. And that figure is only going to grow with more merchants and more shoppers worldwide. Are you aware that having a lenient return policy may actually help boost your small business's sales?Feb 10, 2016 221 Shares
If you're running a retail clothing shop or any business that requires the use of changing rooms, pay attention to the small details. Keeping these rooms updated, clean and welcoming is a good way to keep your customers coming back.Feb 5, 2016 170 Shares
To be the best, sometimes it's best to do what the best do. That's especially true for customer service. And what does a new study reveal to be the key behind one of the best-rated companies in customer service? It's customer service speed.Feb 2, 2016 352 Shares
Moonlighting was a popular show in the 80s and it's a popular way of working today. New information reveals that one-third of all gainfully employed people in the U.S. are working a second job of some kind for supplemental income.Jan 27, 2016 204 Shares
If you think an overqualified employee is going to regret working for you and think they're better than everyone else, think again. New data shows these overqualified employees are a boon to your business and they'll probably enjoy working in that role.Jan 20, 2016 487 Shares
Designers seem to be favoring the open floor plan idea for workspaces. Workers have demanded they tear down the cubicle walls and they've complied. Here are scenarios when it could work for your small business and times when it's not conducive to getting work done.Jan 13, 2016 505 Shares