Rieva Lesonsky


Rieva Lesonsky

Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.

Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.

Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.

Lesonsky’s newest eBook, Startup 101, is available at SmallBizDaily. You can follow her on Twitter: @Rieva.


tax refunds

How to Get Your Share of Consumer Tax Refunds

You may be expecting consumers to go on a spending spree after receiving their tax refunds this year. But guess what? Consumers actually seem to be in a saving mood this tax season. How do you get them to spend their money with you?


shopper

Everyday is a Holiday: Are You Making the Most of Obscure Holidays?

Do you think Christmas, New Year's Day and other major holidays are the only ones your small business can celebrate and capitalize upon? Think again. There's a day for everything and every day there's something new to celebrate. Check out ways you can celebrate and make money from the umpteen minor holidays on the calendar, too.


pottery class

8 Retail Trends to Prepare For Now

Retail is an ever-changing game. And to stay near the top, you have to be willing to keep up with the latest trends. Here's what's likely to be big next in retail.


return

How a Lenient Return Policy Can Actually Boost Sales

Retailers are likely aware that there is a rise in the number of returned purchases. And that figure is only going to grow with more merchants and more shoppers worldwide. Are you aware that having a lenient return policy may actually help boost your small business's sales?


fitting room

Do Your Retail Customers Have the Fitting Room Blues?

If you're running a retail clothing shop or any business that requires the use of changing rooms, pay attention to the small details. Keeping these rooms updated, clean and welcoming is a good way to keep your customers coming back.


customer service speed 2

What the Number One Customer Service Retailer Teaches Us

To be the best, sometimes it's best to do what the best do. That's especially true for customer service. And what does a new study reveal to be the key behind one of the best-rated companies in customer service? It's customer service speed.


indeed survey (1)

Are Your Employees Two-Timing You?

Moonlighting was a popular show in the 80s and it's a popular way of working today. New information reveals that one-third of all gainfully employed people in the U.S. are working a second job of some kind for supplemental income.


hiring drawing

Should You Hire Overqualified Employees?

If you think an overqualified employee is going to regret working for you and think they're better than everyone else, think again. New data shows these overqualified employees are a boon to your business and they'll probably enjoy working in that role.


open floor plan

Should Your Small Business Have an Open Floor Plan Office?

Designers seem to be favoring the open floor plan idea for workspaces. Workers have demanded they tear down the cubicle walls and they've complied. Here are scenarios when it could work for your small business and times when it's not conducive to getting work done.


future of retail

9 Retail Trends Tips for 2016 You Need To Know Now

Change is inevitable, especially in retail. Small businesses that endured the many changes that happened last year should be a little more prepared for the many changes that will likely happen this year in retail.





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