Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.

Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.

Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.

Lesonsky’s newest eBook, Startup 101, is available at SmallBizDaily. You can follow her on Twitter: @Rieva.

future of retail

9 Retail Trends Tips for 2016 You Need To Know Now

Change is inevitable, especially in retail. Small businesses that endured the many changes that happened last year should be a little more prepared for the many changes that will likely happen this year in retail.

influencer marketing

How to Use Influencer Marketing for Your Retail Business

Depending upon the niche of your small business, there are likely people or brands to which everyone else looks to for advice. Here are several ways to use that type of influencer to help your business.

young shoppers

The Surprising Thing Millennials Want From Retail Stores

You'd think Millennials are keen on shopping exclusively on their phones ... or at least they're computers. Not true, though. Instead, Millennials are seeking out a better brick-and-mortar retail experience.

self gift

Self-Gifting: 6 Ways to Profit From a Hot Holiday Trend

The holiday season is a great time for small businesses to boost their annual sales figures by offering deals to shoppers looking for gifts for friends and families. But it's also a great time to target shoppers looking for deals for themselves, too.

microsoft booth

Be More Productive Using Office 2016 and Windows 10

After a recent trip to Microsoft's Redmond headquarters, it's clear that the company is set on being a disruption in the coming years and that's a good thing for small business owners.

2015 holiday sales forecast

Are Retailers Optimistic About 2015 Holiday Sales?

Are small retailers making merry as the Holiday season approaches. You bet! That's because many are expecting sales this year to outdo last year. But if you hope to make the most of your Holiday sales, here are some things you'll want to think about doing first.

frustrating your customers

Is Your Call Center Frustrating Customers?

If you've noticed an increase in frustration from customers who contact your call center for help, you'e not alone. Research suggests frustration felt by customers contacting call centers is increasing. But it may not be the call center experience alone that's responsible.

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