Change is inevitable, especially in retail. Small businesses that endured the many changes that happened last year should be a little more prepared for the many changes that will likely happen this year in retail.
Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
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Are you finding it challenging to get customers into your store, not to mention keep them there? These creative retail ideas will boost customer experience - and sales.Nov 26, 2015 492 Shares
The holiday season is a great time for small businesses to boost their annual sales figures by offering deals to shoppers looking for gifts for friends and families. But it's also a great time to target shoppers looking for deals for themselves, too.Nov 24, 2015 312 Shares
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If you've noticed an increase in frustration from customers who contact your call center for help, you'e not alone. Research suggests frustration felt by customers contacting call centers is increasing. But it may not be the call center experience alone that's responsible.Nov 10, 2015 293 Shares