Jonathan Fields is a former hedge-fund lawyer turned serial lifestyle entrepreneur, copywriter, internet and direct marketer, speaker and writer. You can find him blogging on entrepreneurship and lifestyles at Awake At The Wheel, crafting high-impact copy for clients at Vibe Creative or training people to become entrepreneurs and career renegades at Career Renegade.
His next book, also called Career Renegade, is due out from Random House/Broadway Books In January 2009.
Wouldn’t you love to be known as the go-to person or business in your area of expertise?
You hear a lot about branding in business, establishing yourself as the must-have solution, idea, product or service in a particular field. Associating your company or product with a specific problem, emotion, sensation or solution.
Large companies spend millions every year in advertising and PR to brand themselves.
Viewing it as a gargantuan, costly effort, though, most small businesses largelyOct 14, 2008 7 Shares