Marketing your business is essential. Without any effort, it may be difficult to attract customers. Still, it's one part of running a business that's difficult to set time aside to accomplish.
Shawn Hessinger - Editor
Shawn Hessinger is the Executive Editor for Small Business Trends. He manages Small Business Trends’ global team of Staff Writers and editors directing news coverage and guiding the site’s overall editorial policy.
He is a professional journalist with more than a decade of experience in the traditional newspaper business plus another 10 years of experience in digital media for various online trade publications, news sites and as head moderator for several online communities.
During his years in the traditional newspaper business, Shawn served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers in northeastern Pennsylvania.
Later moving to the digital world full time, Shawn founded his own firm providing blogging and social media engagement services, consulting and freelancing for online businesses, particularly Web publishers and online communities, in several industries.
An entrepreneur at heart, Shawn also operated his own independent record company just out of college.
He was the former community manager of the BizSugar community, a sister site to Small Business Trends and the former community editor at AllAnalytics.com, a site for professionals in the business intelligence and analytics communities.
If you've already downloaded and gotten value from the ebook, that's great. But now there's another way to help share valuable content -- with clients, colleagues and the rest of your community. Check out the new SlideShare version of the ebook and start sharing it today.Aug 23, 2016 344 Shares
Entrepreneurs don't have the luxury of waiting for the future to become a reality. Instead, they must drag themselves out of their comfort zone, build a team and work hard to make that unrealized future come alive today. Have you got what it takes?Aug 14, 2016 315 Shares
Do you take a lunch break every day? Or are you afraid to lose valuable time? Taking breaks is important and can actually boost productivity. So why does lunch sometimes feel like a luxury?Jul 22, 2016 208 Shares
We wrap up our series on entrepreneurial cities across the U.S. with this full look at our data in shareable infographic form.Jun 21, 2016 463 Shares
Infusionsoft is holding its 10th Annual ICON Conference in Phoenix this week. Here is an overview of the company thus far and how it is developing its offerings for the small business community moving into the future.Mar 3, 2016 338 Shares
The Small Business Trends Book Awards are in their eighth year and the time to nominate your favorite small business books last year is coming soon!Mar 3, 2016 290 Shares
It's a better day for women entrepreneurs, right? Well, sort of. Depending on whom you ask, however, women-owned businesses can still have it rough. And that's what this free webinar is all about.Mar 1, 2016 335 Shares
New data from TrackMaven shows that brands are creating more content around their products and services but seeing less return for all that additional work.Feb 11, 2016 422 Shares
Intel has introduced two new models of its Compute Stick, the Cherry Trail and Skylake. Each offers improved PC computing capabilities over a previous model. And they're the size of a pack of gum.Jan 27, 2016 226 Shares
Digital assistants like Microsoft's Cortana are becoming more intuitive and more in tune with our daily activities. They've even begun predicting what we'll do next and helping us with reminders on what we may forget to do.Jan 26, 2016 210 Shares