February 7, 2016

Shawn Hessinger - Editor


Shawn Hessinger

Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

Shawn is also an entrepreneur at heart, having founded his own firm providing blogging and social media engagement services, consulting and freelancing for online businesses, particularly Web publishers and online communities, in several industries.


compute stick

Intel Compute Sticks Transform a TV into a Computer

Intel has introduced two new models of its Compute Stick, the Cherry Trail and Skylake. Each offers improved PC computing capabilities over a previous model. And they're the size of a pack of gum.


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Why Cortana May be Helping Run Your Business This Year

Digital assistants like Microsoft's Cortana are becoming more intuitive and more in tune with our daily activities. They've even begun predicting what we'll do next and helping us with reminders on what we may forget to do.


sprint store

Deadline Looming for Verizon, Sprint Refunds: Have You Applied?

Small businesses that use either Verizon WIreless or Sprint for their mobile carrier may be entitled to refunds, thanks to over-billing errors. But in order to get the potential refund, you'll need to act fast. The deadline in Dec. 31, 2015.


santa

How Did Christmas Become Commercialized?

Christmas may have started as a religious holiday. But entrepreneurs and other business leaders have certainly made it their own. Read on.


air bnb apt

New York Cracks Down on Short Term Rentals and Airbnb

New York City residents are certainly no stranger to government regulations. Now, a new measure would bring possible eviction to tenants who violate short-term lease rules when they rent out their space to Airbnb users visiting the city.


things to do on small business saturday 1

41 Things to Do on Small Business Saturday

Want to know what YOU can do to support small business? Shop small and dine small. There's a good chance that everyone knows at least one small business ... and probably a lot more. Here are dozens of things to do on Small Business Saturday to show your support.


save time on social media

26 Tips for Saving Time on Social Media

Social media can be a hugely successful tool for your small business. The trouble is it can also be a time sink. And spending time night and day on your Facebook page and away from other important stuff like running your business is a bad thing.


go digital webinar

Researching Buyer Personas? Join in This Webinar to Learn More

Depending on the types of sales your small business handles on a regular basis, your approach to marketing will vary greatly. By checking out the "Leverage Purchase Types to Win More Customers for Less" webinar, you'll know how to handle any kind of sale.