July 4, 2015

Shawn Hessinger - Editor


Shawn Hessinger

Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

Shawn is also an entrepreneur at heart, having founded his own firm providing blogging and social media engagement services, consulting and freelancing for online businesses, particularly Web publishers and online communities, in several industries.


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Podcast: Employee Benefits Lead to Satisfied Employees

Recruiting and retaining the best employees comes down to more than just offering the highest salaries. That's good news for small business owners who often can't compete on that level. Fortunately, there is something these smaller companies can do to level the playing field. An upcoming Podcast has more.


sv fashion week

Silicon Valley Fashion Week? Think Drone Modeling, Skateboard Chic

If your small business touches on the fashion market in any way, you'll want to pay attention to the growing trend of geek wear out there. A recent event in the Silicon Valley put a spotlight on plenty of new designers and products. Here is a sampling.


versatilityEDIT

Can Business Versatility Hurt Profitability?

Versatility may sound like a good idea for your business, and it can be. The trouble comes when that versatility translates into a brand that is too general or too poorly defined. Developing a narrower niche for the services you provide can result in more clients and higher profits.


domain nameEDIT

What Makes the Best Domain Name?

What's in a name? It turns out just about everything when trying to establish an online presence for your business. Fortunately, among all the SEO, legal, branding and other considerations, there's one factor that stands out.






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