Versatility may sound like a good idea for your business, and it can be. The trouble comes when that versatility translates into a brand that is too general or too poorly defined. Developing a narrower niche for the services you provide can result in more clients and higher profits.
Shawn Hessinger - Editor
Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.
Shawn is also an entrepreneur at heart, having founded his own firm providing blogging and social media engagement services, consulting and freelancing for online businesses, particularly Web publishers and online communities, in several industries.
What kind of content marketing will serve your business the best? The answer is simpler than you think. Concentrate on mastering this basic principle to improve your marketing strategy long term.May 22, 2015 596 Shares
What's in a name? It turns out just about everything when trying to establish an online presence for your business. Fortunately, among all the SEO, legal, branding and other considerations, there's one factor that stands out.May 15, 2015 385 Shares
So you think getting a referral from that fanatic fan who can't get enough of your product or service is going to be easy? Think again. Here's what you need to do first.May 11, 2015 407 Shares
From hanging out on your Facebook page to spending too much time on your email, what kills your productivity? And more importantly, what tricks and tools can make it better than ever before?May 8, 2015 264 Shares