Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and independent owners who work without employee assistance.
In business since 1990, Shirley is president and CEO of Sweet Survival, a consulting firm specializing in business and marketing support. Shirley transforms systems by streamlining publicity campaigns, organizing special events, and training solo business owners how to maintain productive work environments and marketing campaigns, resulting in an average 68 percent increase in yearly sales.
Her client list includes Macy’s, Barnes & Noble, Urban Expositions, Total Wine, MetLife, Small Business Development Centers in Brooklyn and Queens (NY), and thousands of self-employed professionals.
Shirley and her virtual team manage numerous Web sites and blogs, including Solo Business Marketing, the Solo Business Marketing Blog and the Twitter account @ShirleyFrazier. She is author of Marketing Strategies for the Home-Based Business: Solutions You Can Use Today and two of the world’s top-selling gift industry books.
As a professional speaker, Shirley conducts seminars at conferences and trade shows; provides small business advice on CNBC, New York’s Fox Channel Five, and The Food Network; publishes articles in Gifts & Decorative Accessories, Spare Time Magazine, and Opportunities Magazine; and is quoted in Black Enterprise, Entrepreneur Magazine, Gift Shop Magazine, The Orange County Register, Newsday, and worldwide publications.