
Another year in the world of SEO has come to an end, and it’s time to put together your SEO strategy and to-do list for 2010. A new year means another chance to capture rankings, to try out new marketing strategies and to take advantage of the areas where the search engines are looking to…

Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new mobile technologies have gone mainstream, making the elusive goal of an always-on connection with customers firmly within reach of…

Like the rest of the world this year has been rather interesting for small business in Australia. By all accounts our economy has weathered the economic crisis quite well with the economy forecast to grow in 2010.
The latest MYOB Business Monitor revealed that business confidence is growing;…

With concerns about sales, unemployment, access to credit, and health care reform paramount on the economic scene, accounting and taxes may not be on your radar screen. Still, these factors have a direct impact on your bottom line-the more of your earnings that you keep after tax, the…

There are a couple of categories in franchising that will continue to gather steam in 2010, and for many years to come. There will also be some other interesting things going on in franchising in 2010, and they don’t involve the latest pizza craze, or the launch of a solar-powered pretzel…

The year 2009 was not kind to those seeking business credit cards (or any other business loan). Interest rates were raised. Credit limits were slashed. In the most extreme example, millions of small business owners lost their credit lines completely when Advanta, which focused exclusively on small…

More than half of all U.S. businesses are home-based. These firms are often dismissed as hobbies or part-time ventures with limited economic impact.
But our research shows otherwise. We estimate that about 6.6 million home-based enterprises provide at least half of their owners’ household…

In 2010, customer service makes a big comeback. It becomes the new marketing. Forget about paying lip service to offering “great customer service”. Let go all of those “the customer is always right” myths. It’s time to offer outstanding customer service only because it…

Personal branding is not a new concept, but it’s something small business owners and marketers have to pay attention to now and certainly through 2010. Your brand is your clear differentiator and your competitive advantage. It’s also the first impression you have with potential…