If you want to learn what it takes to make an entrepreneur successful, one place to start is entrepreneur Eric Casaburi's new book. Learn more about the stages of the business cycle to learn how they apply to the business you're starting -- or thinking about starting.
Small Business Trends has professionally reviewed over 600 small business books and entrepreneur books. New reviews are published each weekend. To submit a book for review and read our review policies, read our Book FAQs.
The authors of “Marketing Value Metrics” claim the increasing number of online channels has made evaluating the effectiveness of marketing efforts ever more difficult. To combat this problem, they propose a new system they claim will make marketers more accountability.Jul 4, 2015 398 Shares
In the Internet Age, it's not only important for small businesses to create a brand but to also allow customers to help in crafting its message.Jun 21, 2015 341 Shares
A business's front line management may be one of the most important positions. It's the public face of the company dealing with customers and employees. This book covers the role of good front line management.Jun 20, 2015 250 Shares
Author Simon Ellinas helps small businesses understand the true value of networking in the book, “The Complete Guide to Professional Networking: The Secrets of Online and Offline Success”.Jun 13, 2015 285 Shares
If you want to know how to effectively use social media, this book will get you started. Topics include use of analytics, management of social media and launching of a social media campaign.May 24, 2015 525 Shares