Small Business Trends

There are two types of entrepreneurs: those that jump into a new business headfirst, and those that dip their toes in the water. One’s not better than the other, though the second one is probably more prepared for what lies ahead. In Making the Jump into Small Business Ownership (@MakingtheJump), authors David Nilssen (@DavidNilssen) and Read More

Have you noticed that there is a whole new personality and a new way of being to successful entrepreneurship?  Just compare the successful entrepreneurs from one hundred years ago and those of today – there is a subtle difference about how Andrew Carnegie built his business and how Larry Page and Sergey Brin built Google.

This new theme of being Read More

In 2011 I wrote a few business book reviews based on a couple of Kindle purchases.  In addition to the business books, I picked up one of those  $.99 Kindle Singles written by John Locke about a savvy CIA assassin named Donovan Creed.  I got hooked on his engaging and entertaining stories and before I knew it, I had Read More

The highlight of my mailbox a few weeks ago was a review copy of Selling In A Skirt: The Secrets Women Don’t Know They Know About Sales (And What Men Should Know, Too) by Judy Hoberman. When I opened the first pages, the highlight to bring me further into the text was a paragraph regarding a significant challenge Read More

Many small business owners work from home, but very few of these same owners would be comfortable inviting a prospective client to see their home office.  The home office often ranges from controlled chaos to a black hole where invoices and client information are never seen from again. Organize Your Home Office for Success – Expert Strategies That Read More

Now that we are solidly into 2012, it’s time to stop dreaming and start doing.  One of my business resolutions was to create product and service offerings that are rooted in targeting my ideal customer, what’s important to them when they are buying what I’m selling and then developing an offer that is structured for exactly how they want to Read More

The numerous ways to conduct digital marketing, combined with traditional media, can create an elaborate process to measure results.  To make  the hard work of analysis easier, try Data Driven Marketing: The 15 Metrics Everyone In Marketing Should Know by Mark Jeffery.  Jeffery, a professor at the Kellogg School of Management, has provided the right starting points to Read More

I really thought I was a rebel back in the 80s when I had blue streaks in my hair or in the 90s when I told a boardroom full of conservative main line executives that it was a dog-eat-dog market and we were wearing pork-chop underwear.  So when I started reading my review copy of  Users Not Customers Read More

Engagement From Scratch is the new crowd-sourced book led by Danny Iny of Montreal, Canada and co-founder of Firepole Marketing.   The subtitle describes it:  How Super-Community Builders Create a Loyal Audience and How You Can Do the Same.

The book is a collection of essays from 30 people who are active online and who have experience building Read More

When we go to a party, we love to have someone show us around and introduce us to guests.  So when the party is a social media platform, a newcomer would certainly dream of a host to make a platform feel more like home.

The perfect gracious host may be Chris Brogan (@chrisbrogan).  At least that’s the premise Read More