Business Books


Small Business Trends has professionally reviewed over 600 small business books and entrepreneur books. New reviews are published each weekend. To submit a book for review and read our review policies, read our Book FAQs.

does it work

Read “Does it Work?” And Get Your Marketing Focused on Results

As a small business owner, you work very hard on your marketing campaigns. Without the ability to spend from a big budget, it's important for you to take a hands on approach. But it's also important to get the results you need. While written by the owners of a large agency for CEOs of equally large firms, this post can also help small business owners focus on what's important.


cco20

“Chief Customer Officer 2.0” Reveals Competencies Small Biz Owners Need

If you think your small business has nothing in common with Microsoft, AllState and Mazda, think again. What these brands all have in common with your business is the need to be absolutely brilliant at customer service. In her latest book, "Chief Customer Officer 2.0: How to Build Your Customer Driven Growth Engine,” experienced customer service officer Jeanne Bliss shows you how.


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startup assembly manual

“Startup Assembly Manual” Takes You From Idea to Exit

There are many steps when you launch a business. You must know when to seek investment and when to build a company and a team. You must also know when to approach a buyer, if selling is your ultimate aim. In his book, author Timothy Freriks looks at these issues and more.


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marketing value metrics

Marketing Value Metrics: A Model for Profitability?

The authors of “Marketing Value Metrics” claim the increasing number of online channels has made evaluating the effectiveness of marketing efforts ever more difficult. To combat this problem, they propose a new system they claim will make marketers more accountability.


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