As a small business owner, you work very hard on your marketing campaigns. Without the ability to spend from a big budget, it's important for you to take a hands on approach. But it's also important to get the results you need. While written by the owners of a large agency for CEOs of equally large firms, this post can also help small business owners focus on what's important.
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If you think your small business has nothing in common with Microsoft, AllState and Mazda, think again. What these brands all have in common with your business is the need to be absolutely brilliant at customer service. In her latest book, "Chief Customer Officer 2.0: How to Build Your Customer Driven Growth Engine,” experienced customer service officer Jeanne Bliss shows you how.Jul 12, 2015 220 Shares
There are many steps when you launch a business. You must know when to seek investment and when to build a company and a team. You must also know when to approach a buyer, if selling is your ultimate aim. In his book, author Timothy Freriks looks at these issues and more.Jul 11, 2015 287 Shares
If you want to learn what it takes to make an entrepreneur successful, one place to start is entrepreneur Eric Casaburi's new book. Learn more about the stages of the business cycle to learn how they apply to the business you're starting -- or thinking about starting.Jul 5, 2015 327 Shares
The authors of “Marketing Value Metrics” claim the increasing number of online channels has made evaluating the effectiveness of marketing efforts ever more difficult. To combat this problem, they propose a new system they claim will make marketers more accountability.Jul 4, 2015 527 Shares
In the Internet Age, it's not only important for small businesses to create a brand but to also allow customers to help in crafting its message.Jun 21, 2015 350 Shares
A business's front line management may be one of the most important positions. It's the public face of the company dealing with customers and employees. This book covers the role of good front line management.Jun 20, 2015 256 Shares
Author Simon Ellinas helps small businesses understand the true value of networking in the book, “The Complete Guide to Professional Networking: The Secrets of Online and Offline Success”.Jun 13, 2015 293 Shares