By Ivana Taylor - Jan 12, 2013 -
I wrote this early, early on the Friday morning before Christmas. I hadn't had that first cup of coffee yet and was about to read Vision: Your Pathway to Victory by Gordon D’Angelo. I received this book as a review copy with a handwritten note inside:
“All of Gordon’s royalties are going to charity.”
After reading that, the first thing I did was go to the author bio. I wanted to know a little more about the man who writes a book about Vision and who is donating his profits to charity. So here it is.
Gordon D’Angelo …
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By Anita Campbell - Jan 6, 2013 -
How do you create a powerful sales team -- one that is disciplined, focused and interested in advancing the company in addition to their own commissions? This 3-minute video addresses the kind of sales culture your company needs to create through hiring, training, values, goals and attitudes -- in short, an emotionally intelligent sales culture.
Colleen Stanley, the President of Sales Leadership, and author of "Emotional Intelligence for Sales Success," explains in the video in her own words:
Every year companies spend millions of …
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By Pierre DeBois - Jan 6, 2013 -
Kentucky has its share of bourbon distilleries and stories. Any story of bourbon must include Jim Beam. The brand and lessons from the producer’s humble beginnings are highlighted in Beam, Straight Up: The Bold Story of the First Family of Bourbon. It's the story of a successful family business that has thrived through multiple generations.
The author, Fred Noe (co-authored by Jim Kokoris), is a 7th generation Beam Master Distiller, and the great-grandson of Jim Beam. I picked up the ebook browsing NetGallery, looking for a …
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By Ivana Taylor - Jan 5, 2013 -
My biggest complaint about the study of marketing for decades has been this focus on consumer marketing; selling to individuals like you and me.
While I enjoyed the conversations about emotional buying and entertaining ad campaigns, I didn’t much care for the long, arduous path to the top of the corporate marketing department ladder. Instead, I put my sights on “Industrial Marketing,” which is more focused on business-to-business sales. But I didn’t like that either. It went to the other extreme by making business buying …
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By Ivana Taylor - Dec 30, 2012 -
I was having a very interesting conversation with a friend of mine who is an expert in developing online content and courses.
She told me that her daily routine included spending about an hour each morning going through and analyzing what a variety of experts in her field were doing in their respective businesses.
She said:
“You can’t consider yourself a professional in your space unless you know what everyone is doing.”
She went on to say that she subscribes to everything and does her best to participate and review their content …
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By Ivana Taylor - Dec 29, 2012 -
If you are a Seth Godin (@ThisisSethsBlog) fan, then you may already have his latest book, The Icarus Deception – How High Will You Fly, and if you’ve already read it – I would LOVE to hear your thoughts and comments on the book.
I received a review copy recently and decided to read it for review. While I’m familiar with Seth Godin’s work, I wouldn’t call myself a rabid fan (as I know some of you are). I check into his blog from time to time and I’ve read several (but not all) of his books. That is the extent of my …
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By Pierre DeBois - Dec 23, 2012 -
Ok, I need to reveal a bias from the onset: I’ve reviewed Melinda Emerson’s (@smallbizlady) first book How To Be Your Own Boss in 12 Months and loved it. I’ve also written a few analytics articles for her site, Succeed As Your Own Boss, as well as reviewed Web analytics as a service provider. So yes, I’m biased a little (smile).
But that bias is given freely with true pleasure and respect. The trust behind it is beyond worthwhile, because Melinda’s valuable insights are so beyond worthwhile. She has helped many small businesses …
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By Ivana Taylor - Dec 22, 2012 -
Every day I get notices and descriptions of new social media tools and strategies. If I didn’t love this stuff, I think I would easily get completely overwhelmed and depressed by the myriad of choices out there.
I mean every month, it seems that someone has come up with a new way to manage social media marketing, or a new social media marketing platform. In the last couple years alone, we’ve seen the advent of Pinterest, Google+ and Facebook making major changes in their platform – who can keep up with it all?
Social Media …
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By Ivana Taylor - Dec 16, 2012 -
Books are a wonderful and affordable gift for small business owners. When you give the gift of a book, you’re giving the gift of knowledge. It’s truly the gift that keeps on giving.
2012 has been a fantastic year for business books.
I’ve selected my top twenty books that you can give to the business book lover on your list that will have them grinning ear to ear. I've put them together in a slideshow post for you.
20 Business Book Gift Ideas
So Good They Can’t Ignore You by Cal Newport
What it’s about: Instead of …
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By Pierre DeBois - Dec 15, 2012 -
The new book by Paul Springer and Mel Carson (@digipioneers), Pioneers of Digital, Success Stories from Leaders in Advertising, Marketing, Search and Social Media, may seem too early of book to write.
Business benefits from cloud platforms are just dawning, right?
Well, the book’s scope and timing are more than on track. While a nod is given to the earliest of computer innovators such as Bill Gates and Steve Jobs, Pioneers of Digital showcases 20 digital professional luminaries whose choices and outcomes are changing the face of how …
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By Pierre DeBois - Dec 9, 2012 -
“A vibrant United States that opens its doors to skilled immigrants will provide a greater benefit to the rest of the world than a closed, shriveling United States because the rules by which the US practices the game of economic development, job formation, and intellectual capital formation grow the global economic pie.”
So says Vivek Wadhwa (@wadhwa), author of the book The Immigrant Exodus: Why America Is Losing The Global Race to Capture Entrepreneurial Talent. I discovered the Wharton Press book via a mention in the author’s …
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By Pierre DeBois - Dec 8, 2012 -
Are VCs outdated? And is a bank loan really necessary for many businesses to start?
Given the rise of Kickstarter, Indiegogo, and other online funding platforms, one begins to wonder what shifts await traditional sources of business financing. Kevin Lawton and Dan Morom, authors of the book, The Crowdfunding Revolution: How To Raise Venture Capital Using Social Media, have a few ideas.
Lawton has founded multiple startups, while Morom is a finance PhD candidate at the Hebrew University of Jerusalem. I sought a review copy through …
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10 Marketing Books You Can't Live Without 13 
14 Books on Leadership Every Young Entrepreneur Should Read 15 
Top 10 Books About Sales 8 
Read "Rules of the Hunt" and Start Playing Successfully in Business 1 
Own Your Niche and Remove the Fear of Internet Marketing 4 
Best StartUp Books 5 
Reading The Good Fail Can Make You Successful 5 
Robert Brady
Robert Brady
William Johnson
William Johnson
William Johnson