By Anita Campbell - May 23, 2005 -

Markets are fragmenting into micro-markets. Instead of going after broad markets -- say, women aged 18 to 49 -- companies are segmenting their customers into narrower profiles based on lifestyle.Today it's not just about understanding the demographics of your target market. Instead, sellers have …
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By Anita Campbell - May 13, 2005 -

Economic conditions for small business in the U.S. are positive, although they have weakened somewhat since 2004.Higher energy costs and rising interest rates are slowing the economy.Employment, a lagging indicator, is actually still rising nicely. However, this is probably due to employers having …
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By Anita Campbell - Mar 28, 2005 -

An article by Bruce Nussbaum in BusinessWeek suggests that the thing that will set American businesses apart in the future is their ability to provide great customer experiences. To deliver great customer experiences, businesses will need to hire people with right-brain skills involving creativity …
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By Anita Campbell - Mar 23, 2005 -

A New York Enterprise Report story profiles an Ecuadorian immigrant who came to the United States 30 years ago. He sold encyclopedias door-to-door at first, opened a furniture store six years later, and today is a multi-millionaire and CEO of 1-800-MATTRESS.What a great illustration of the …
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By Anita Campbell - Mar 19, 2005 -

One in four U.S. small businesses with employees works out of the business owner's home. This information comes from a 2004 poll by the National Federation of Independent Businesses.Note that we're talking here about small businesses with employees, not single-person small businesses. That's the …
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By Anita Campbell - Mar 16, 2005 -

The domination of the world by small business continues....
Canada recently updated its website of business stats. No surprises, either. Just like in most parts of the world, small businesses make up the vast majority of businesses in Canada.
Out of 2.3 million businesses in Canada, over half …
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By Anita Campbell - Mar 2, 2005 -

The National Federation of Independent Businesses (NFIB), which represents 600,000 small businesses in the United States, just inaugurated a new series of state surveys of small business owners.Called the "Small-Business Conditions" reports, they cover 26 of the 50 states. Each state report …
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By Anita Campbell - Feb 16, 2005 -

I get asked a lot of questions at this site. At least once a month I get a question like this: "Which industries in the U.S. have the most small businesses?" Or this: "How many small businesses are involved in service industries versus manufacturing?"
My answer? America is becoming the "Service …
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By Anita Campbell - Feb 13, 2005 -

Economic conditions are good for U.S. small business:
"Economic conditions for small business continued to be strong in the fourth quarter of 2004," said Dr. Chad Moutray, Chief Economist for the Office of Advocacy. "And for the year, GDP growth of 4.4 percent is good news for small business. In …
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By Anita Campbell - Jan 17, 2005 -

Welcome to the January 17, 2005 edition of Carnival of the Capitalists, the Internet's most intriguing collection of free-market articles. With nearly 45 entries, we've got a huge line-up this week.
Organizing the Carnival entries is always a challenge. Since many of the entries could have fit …
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By Anita Campbell - Jan 12, 2005 -

Dr. John Soper, an economist with John Carroll University, will be speaking with us tomorrow about the economic trends impacting small business in 2005. I can't wait to hear what he predicts. And I hope you'll join us.It's another of our 45-minute audio Conversations with small business experts …
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By Anita Campbell - Jan 4, 2005 -

Jim Blasingame, the Small Business Advocate, has issued his list of Top Predictions for 2005 in his newsletter (free subscription required). There are a large number of predictions -- 18 to be exact -- but I'll highlight just a few of the most universally relevant predictions:2005 Prediction: …
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William Johnson
Richard
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