Green Business

3 Things You Need To Know When Making Green Claims About Products

By US Small Business Ad… - May 4, 2013 - 1 Comment

As more consumers look for greener choices in the marketplace, it’s not surprising that marketers are focusing on the environmental benefits of their products. However, green claims, as with any other advertising claim, must be backed up by sound science. Green advertising claims – whether … Read More

Green Car Maker Fisker Considering Bankruptcy, Taxpayer Loan at Risk

By Anita Campbell - Apr 7, 2013 - 3 Comments

Electric car maker Fisker is a study in how a startup can quickly implode on itself - and likely take almost $200 Million in taxpayer money down the drain with it. The carmaker that was once touted for the promise of innovative green vehicles, now has so many woes it's hard to know where to … Read More

Rise of The Socially Conscious Business

By Tessa Farnsworth Cur… - Mar 12, 2013 - 6 Comments

Entrepreneurs build more socially conscious businesses these days. For decades, non-profits and businesses have existed in separate realms. The non-profits focused on helping the poor and providing aid, while businesses focused on raising capital and building revenue. It seemed that the two … Read More

Planes, Trains or Automobiles: What’s Greener?

By Kelly Spors - Jan 9, 2013 - 2 Comments

We all know face-to-face meetings are still invaluable in the business world, even with today’s super-fast electronic communications. But they come with a price tag, not just to your bottom line—but the planet. Business travel is a major contributor to greenhouse gas emissions. According to a … Read More

New Coalition Encourages Businesses to Go Paperless

By Annie Pilon - Jan 7, 2013 - 10 Comments

Workplace technology is constantly evolving. With new devices, cloud storage, and other collaboration options popping up daily, it seems that fewer and fewer businesses are using more tangible methods like printing documents and other papers. For this reason “going paperless” has become a … Read More

Finding the Right Sustainability Initiatives for Your Business

By Kelly Spors - Jan 7, 2013 - 7 Comments

It’s easy to feel intimidated with sustainability. Once you address the basics—installing energy-efficient light bulbs and stationing recycle bins around the office—you may not know how to proceed. How do you determine which sustainability measures will ultimately pay for themselves and be … Read More

4 Green Business Trends for 2013

By Kelly Spors - Dec 9, 2012 - 5 Comments

It used to be enough to adopt a highway, recycle in the break room and install a few energy-efficient light bulbs. But businesses now must take ambitious steps if they want to be seen as sustainability leaders and join the big leagues. Consider that about two-thirds of all Fortune 500 companies now … Read More

How to Host an Eco-Friendly Holiday Party

By Kelly Spors - Dec 6, 2012 - 4 Comments

Hosting a party for your employees or customers is a nice way to spread some goodwill around the holiday season. It’s also a chance to reinforce your commitment to being environmentally conscious. After all, a party can create a huge clutter of unnecessary waste if you’re not careful. How … Read More

What Does Obama’s Re-Election Mean for Green Business?

By Kelly Spors - Nov 26, 2012 - 2 Comments

Many business owners heard little, if anything, from President Barack Obama and Republican challenger Mitt Romney during election season when it came to their stances on green issues such as clean energy, environmental regulations, energy-efficiency incentives and global warming. So now that … Read More

The Real Toll Of Office Technology

By Kelly Spors - Nov 8, 2012 - 7 Comments

In many ways, the technological revolution has helped us become more energy efficient. We can hold face-to-face meetings via video conferencing rather than traveling cross country. As devices get tinier, so does their energy consumption. Yet overall, the technological revolution is actually … Read More

Green Cleaning The Office Makes Sense

By Kelly Spors - Oct 9, 2012 - 1 Comment

Cleaning practices are an afterthought for many business owners. Sure, you want your offices and facilities to look tidy and presentable. But perhaps you don’t pay much attention to the products or procedures that make it that way. Spending money on environmentally friendly cleaning products – … Read More

Using Social Media to Convey You’re Eco-Friendly

By Kelly Spors - Oct 5, 2012 - 2 Comments

Sharing via social media is, of course, hotter than ever. But it’s not just an opportunity to showcase your products or services. It’s also opportunity to engage your customers in your green initiatives, which, in turn, should engender more respect, loyalty and love for your brand. Consumers … Read More