Digital marketing expert Ray Garcia started using Periscope on the app's first day. Now, he talks with Small Business Trends about live streaming's importance for small businesses.
Be sure to check out 41 Thought Leaders. This visual presentation contains quotes distilled from the interviews, from leaders such as Gail Goodman (CEO of Constant Contact), Terry Jones (Founder of Travelocity), Sandy Carter (VP of Social Business, IBM), Cindy Bates (VP of SMB, MIcrosoft), and Jon Ferrara (Founder of Nimble).
Andy MacMillan, the CEO of marketing automation service at Act-On Software, discusses marketing automation, adoption rates, and marketing automation software.Nov 20, 2015 319 Shares
There was a time when an add in your hometown paper, a billboard on a major highway or an add on your local radio station was sufficient to bring customers in the door. Today, channels and segmentation have increased geometrically. This interview looks at how things have changed.Nov 13, 2015 253 Shares
Matt Stringer of Men's Wearhouse discusses his company's Mobile Wallet strategy and how that's helped the company boost sales and conversions from digital marketing efforts.Nov 6, 2015 244 Shares
The NBA season has just tipped off and Kenny Lauer of the champion Golden State Warriors explains the importance of digital marketing in his team's truly golden success.Oct 30, 2015 300 Shares
Former University of Michigan Wolverines football player Doug Cohen and his wife, Ally, are using Periscope as a means of engaging their customers in their current business venture.Oct 25, 2015 291 Shares
The Internet of Things is gradually expanding and more and more devices are connecting to the Internet. Now, before it's everywhere, is when small businesses should be embracing the technology.Oct 23, 2015 359 Shares
Listen as Brian Pember of UPS shares how you can get more engagement from LinkedIn activities by narrowly casting messages to targeted audiences versus broadcasting to people who haven’t shown interest in a particular subject.Oct 16, 2015 315 Shares
Artificial Intelligence is slowly becoming more and more a part of our daily lives -- especially when running a business. Dennis Mortensen of X.ai discusses AI in business and its future, specifically with respect to "virtual agents" like Siri, Google Now, and others.Oct 9, 2015 276 Shares
Art Papas, founder and CEO of Bullhorn CRM, talks about the importance of gathering customer data from email communications and how it helps you stay on top of what most interests your customers.Oct 2, 2015 321 Shares
Adam Bosworth, Salesforce’s Executive Vice President of the IoT Cloud, discusses the importance and impact of the Internet of Things on small businesses now and in the future.Sep 25, 2015 318 Shares
Jeongwoon Eun and Josh Greenbaum, two influential people in the live streaming and vlog community, sit down with Small Business Trends reporter Alex Yong to discuss the use of tools like Periscope, Meerkat, and others among small businesses and targeting Millennials.Sep 20, 2015 630 Shares