Interviews

 

Ray Wang of Constellation Research: Gamification Is On

According to Reuters, the video game industry pulled in a mind boggling $65 billion in 2011 and that number is expected to grow to as much as $72.1 billion by 2015. Clearly, the gaming industry has mastered the concept of community engagement. Small businesses can capitalize on this by…

 

 

John Hernandez of Cisco: Driving Change

Mobility and collaboration tools are literally, as we speak, changing the way we do business at a lightening fast pace.  Short, quick interactions are where it’s at and consumers are driving businesses farther and farther into this form of communication – and smart companies are…

Matt Trifiro of Desk.com: Meeting Customer Service Expectations in a Social World

The Rolling Stones proudly sang, “Time is on my side, yes it is.” These days, time seems to be an adversary that everyone is fighting, especially when it comes to social media and small business. Unlike large corporations, small businesses do not have the ability to hire teams of individuals to…

Jeanne Hopkins of HubSpot: All Leads Are Not Created Equal

Time is very valuable and this is especially true when it comes to small business. In a small business, time is worth its weight in gold. Using your time wisely on matters that will make a difference and aligning business goals is crucial to a small businesses success. Here, Brent Leary joins…

Cory Hartlen of Radian6: We Listen to Social Media

Can you hear me? Can you hear me now? Are you even listening? In today’s technological age, there’s a lot of “noise.” Becoming an effective listener is a skill that needs to be honed and actually being an effective listener is a skill that can be capitalized on in business, especially when…

Jamie Turner of 60 Second Marketer: Mobile Marketing Maestro

If you haven’t jumped onto the mobile marketing bandwagon yet, you’re going to want to hitch a ride – and soon. Mobile is the wave of the future and it’s no secret that everyone’s attached to their mobile devices these days.  Everywhere you go, you continually see…

Larry Freed of ForeSee: A Hard Lesson in Satisfaction

Satisfaction is king and if you don’t believe that, look to Netflix.  If you fail to take customer satisfaction into consideration, if you don’t give your customers a great experience, they don’t come back.  It’s really that simple.  And surprisingly, price won’t…

Yuval Brisker of TOA Technologies: Waiting for the Cable Guy

Imagine a future where an appointment with the cable company doesn’t mean giving up half your day to sit around waiting for the cable guy. That’s the future that Yuval Brisker’s company, TOA Technologies, is working to create—and it’s closer than you think. In this interview, Brent Leary…

Jeff Nolan of Get Satisfaction: Level the Playing Field With a Customer Community

“It takes a village to raise a child,” the old saying goes. But for Jeff Nolan, VP of Product Marketing for Get Satisfaction, a better saying might be, “It takes a community to build a business.” In this interview, Brent Leary talked to Jeff about why online customer communities are…

Jeff Haynie of Appcelerator: It’s About People and Relationships

If you want to get in front of your customers and prospects today, you’ve got to be where they are, which is on their mobile device. And Jeff Haynie believes that to build a great company, it’s about people and relationships. “People aren’t just employees, they are partners, investors…

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