Art Papas, founder and CEO of Bullhorn CRM, talks about the importance of gathering customer data from email communications and how it helps you stay on top of what most interests your customers.
Be sure to check out 41 Thought Leaders. This visual presentation contains quotes distilled from the interviews, from leaders such as Gail Goodman (CEO of Constant Contact), Terry Jones (Founder of Travelocity), Sandy Carter (VP of Social Business, IBM), Cindy Bates (VP of SMB, MIcrosoft), and Jon Ferrara (Founder of Nimble).
Adam Bosworth, Salesforce’s Executive Vice President of the IoT Cloud, discusses the importance and impact of the Internet of Things on small businesses now and in the future.Sep 25, 2015 295 Shares
Jeongwoon Eun and Josh Greenbaum, two influential people in the live streaming and vlog community, sit down with Small Business Trends reporter Alex Yong to discuss the use of tools like Periscope, Meerkat, and others among small businesses and targeting Millennials.Sep 20, 2015 583 Shares
Julia Kurnia of Zidisha: How Non-Profit Used Tech Startup Tactics to Build a Microlending Marketplace
For non-profit microlenders like Zadishia, the lack of traditional bank funding for projects may actually be a good thing. The organization is building an alternative lending platform bringing borrower and lender together.Sep 4, 2015 340 Shares
Even the hotel industry is going digital these days. But at the end of the day, it's important to connect all those digital touchpoints and activities to actual human experience -- namely customer experience. Here's a look at how global digital marketing meets real life customer expectation.Aug 28, 2015 269 Shares
Ray Wang, founder of Constellation Research, says to Small Business Trends that companies born before the digital age need to adapt their old-fashioned ways.Aug 21, 2015 702 Shares
Amir Elaguizy of CrateJoy: Good Subscription Business Models Focus on Relationships Not Transactions
Amir Elaguizy, the CEO and co-founder of Cratejoy explains to Small Business Trends why he believes the subscription model for small businesses is taking off recently.Aug 14, 2015 224 Shares
JP Werlin of PipelineDeals: Sales Today is About Likeability, Technology and The Power of Your Network
JP Werlin, the CEO and co-founder of Pipeline Deals, explains in this One-on-One interview with Small Business Trends that a big social media network combined with being likeable are keys to B2B sales today.Aug 7, 2015 721 Shares
Sujan Patel comes from a family of small business owners. So he knows first hand the problems small businesses face when trying to grow while managing the day-to-day operations involved in keeping a company up and running. This interview provides some insights small business owners won't want to miss.Aug 2, 2015 367 Shares
Steve Griffiths of DialogTech: Not Tracking Calls Could Cost 50 Percent of Mobile Marketing Conversions
Even though the smartphone has become a ubiquitous part of the technological landscape, one of their key functions is often forgotten. While they can be used to search the Web, update your social media account and check email, they are also ... well, phones. If you lose site of this fact as a marketer, you may have a problem.Jul 31, 2015 410 Shares
Brent Leary talks to Leyla Seka, SVP and GM of Desk.com, a division of Salesforce.com. Seka talks about how businesses large and small are focusing increasingly on customer service as a way to build the bond between customers and brands.Jul 24, 2015 339 Shares