Interviews | Page 2 of 10 | Small Business Trends

4 Startup Founders Discuss How Customer Engagement Has Changed

By Brent Leary - Mar 22, 2013 - 8 Comments

It takes a great deal of time, effort, passion and commitment to create successful businesses today. Recently I had the pleasure of hosting Social Biz Atlanta 2013 where four company founders of inbound marketing and CRM startups discussed how customer engagement has changed in the past 5 … Read More

Steve Cox of Oracle: Cloud’s Lure is Return on Investment

By Brent Leary - Mar 15, 2013 - 2 Comments

The Cloud offers many enticing benefits and opportunities to small businesses that they otherwise may not have had access to. Tune in as Steve Cox, Oracle's Vice President of Oracle Accelerate Programs, joins Brent Leary for a discussion on the lure of the Cloud - return on investment. * * … Read More

Rich Rao of Google: Ever-Evolving to Meet Changing Small Business Needs

By Brent Leary - Mar 8, 2013 - 4 Comments

These days, technology evolves at the speed of light, as do the technology needs of small business. Rich Rao, Director of Worldwide Sales and Operations for Google, joins Brent Leary to discuss Google small business technology and the changing technological needs of small businesses. * * * Small … Read More

Ramon Ray: Behind The Book “Facebook Guide to Small Business Marketing”

By Brent Leary - Mar 1, 2013 - 7 Comments

Most would agree that Facebook is a valuable marketing venue for small businesses. Tune in as Ramon Ray, Editor and Technology Evangelist for SmallBizTechnology, joins Brent Leary to discuss his timely new book, "The Facebook Guide to Small Business Marketing." Ramon shares Facebook tips he learned … Read More

Jeremy Epstein of Sprinklr: Why Company Culture is Key in Building Customer Relationships

By Brent Leary - Feb 15, 2013 - 2 Comments

Company culture, not technology, is key to successfully building customer relationships. At least that's what Jeremy Epstein, Vice President of Marketing at Sprinklr, believes. Tune in as Jeremy joins Brent Leary to discuss the importance of company culture, particularly regarding global brands, … Read More

Chris Bucholtz of CRM Outsiders: A Tragic Case of Customer Relationship Mismanagement

By Brent Leary - Feb 8, 2013 - 7 Comments

Everyone has a voice and these days, everyone has valuable tool to broadcast their voice and that tool is the Internet. Tune in as Chris Bucholtz, Editor-in-Chief of CRM Outsiders, joins Brent Leary to explore customer relationship and online reputation management, and one case in particular, the … Read More

James Wong of Avidian CRM: Turning Outlook Into a Full Featured CRM System

By Brent Leary - Feb 1, 2013 - 4 Comments

James Wong, Founder of Avidian Technologies had a simple goal: how to help sales people who depend on Outlook by adding features to make it a full featured CRM system. That led to his company developing Avidian CRM, which works inside Microsoft Outlook to add robust CRM functionality to an already … Read More

Clate Mask of Infusionsoft: $54M Ways Your Small Business Can Benefit

By Brent Leary - Jan 25, 2013 - 5 Comments

Clate Mask, CEO of Infusionsoft, a company that specializes in sales and marketing automation, joins Brent Leary to discuss the recent investment of $54 million dollars the company received from Goldman Sachs and also their acquisition of GroSocial, a suite of web-based tools that allow you to … Read More

Denis Pombriant of Beagle Research: The Subscription Economy

By Brent Leary - Jan 18, 2013 - 5 Comments

There's a new trend in purchasing and that trend is renting, also known as subscribing. In a big city, why buy a car when you can rent one for a few hours? Why purchase a Blu-ray movie when you can rent it instead? Tune in as Denis Pombriant of Beagle Research and author of, "The Subscription … Read More

Lawton Ursrey of SageOne: Improve Small Business Efficiency

By Brent Leary - Jan 11, 2013 - 1 Comment

Streamlining processes is important for business efficiency. However, many times people find that their attempts to do so still require a little bit of this here and a little bit of that there and so on. Wouldn't if be nice to have workflow efficiency instead of work segment time suck? That's … Read More

Jon Ferrara, CEO of Nimble: Clarity Via Simple CRM

By Brent Leary - Jan 4, 2013 - 4 Comments

Technology and all of the features that come along with it are great. However, sometimes it's necessary to remove the noise, confusion and technicality and get back down to basics. Tune in as Jon Ferrara, CEO of Nimble, a clean and simple contact management system, joins Brent Leary to discuss the … Read More

Heath Nielsen of Baylor University: RGIII, A Social Media Success Story

By Brent Leary - Dec 28, 2012 - 2 Comments

Before winning the 2011 Heisman Trophy and taking the NFL by storm as the quarterback of the Washington Redskins, Robert Griffin III was a little-known junior at Baylor University. But thanks to a low budget marketing campaign fueled by social media, creativity and a whole lot of passion, that … Read More