Interviews | Page 7 of 10 | Small Business Trends

Cory Hartlen of Radian6: We Listen to Social Media

By Brent Leary - Jan 20, 2012 - 15 Comments

Can you hear me? Can you hear me now? Are you even listening? In today’s technological age, there’s a lot of “noise.” Becoming an effective listener is a skill that needs to be honed and actually being an effective listener is a skill that can be capitalized on in business, especially when … Read More

Jamie Turner of 60 Second Marketer: Mobile Marketing Maestro

By Brent Leary - Jan 13, 2012 - 7 Comments

If you haven't jumped onto the mobile marketing bandwagon yet, you're going to want to hitch a ride - and soon. Mobile is the wave of the future and it's no secret that everyone's attached to their mobile devices these days. Everywhere you go, you continually see endless amounts of consumers … Read More

Larry Freed of ForeSee: A Hard Lesson in Satisfaction

By Brent Leary - Jan 6, 2012 - 3 Comments

Satisfaction is king and if you don't believe that, look to Netflix. If you fail to take customer satisfaction into consideration, if you don't give your customers a great experience, they don't come back. It's really that simple. And surprisingly, price won't necessarily bring them … Read More

Yuval Brisker of TOA Technologies: Waiting for the Cable Guy

By Brent Leary - Dec 9, 2011 - 2 Comments

Imagine a future where an appointment with the cable company doesn’t mean giving up half your day to sit around waiting for the cable guy. That’s the future that Yuval Brisker’s company, TOA Technologies, is working to create—and it’s closer than you think. In this interview, Brent Leary … Read More

Jeff Nolan of Get Satisfaction: Level the Playing Field With a Customer Community

By Brent Leary - Dec 2, 2011 - 8 Comments

“It takes a village to raise a child,” the old saying goes. But for Jeff Nolan, VP of Product Marketing for Get Satisfaction, a better saying might be, “It takes a community to build a business.” In this interview, Brent Leary talked to Jeff about why online customer communities are … Read More

Jeff Haynie of Appcelerator: It’s About People and Relationships

By Brent Leary - Nov 25, 2011 - 6 Comments

If you want to get in front of your customers and prospects today, you’ve got to be where they are, which is on their mobile device. And Jeff Haynie believes that to build a great company, it’s about people and relationships. “People aren't just employees, they are partners, investors and the … Read More

Phil Fernandez of Marketo: Conducting The Orchestra

By Brent Leary - Nov 18, 2011 - 2 Comments

Breaking through the noise requires coordinated communication to attract prospects, turn them into leads and ultimately convert them into buyers. Phil Fernandez, CEO and co-founder of Marketo, likes to think of marketing automation as the orchestra conductor and he firmly believes in that old … Read More

Anup Murarka of Adobe: People Are Tied To Mobile Devices

By Brent Leary - Nov 11, 2011 - 7 Comments

Picture someone walking a dog only replace the dog with a mobile device - a cell phone, a tablet. Humorous image isn't it? But the reality, says Anup Murarka of Adobe, is that people tend to be tied to their mobile devices. Some may even say they love them as much as the family pet. Mobile … Read More

Ilana Eberson of NYC Business Networking Group: Wishing for a Clone

By Susan Payton - Nov 3, 2011 - 1 Comment

The problem for many entrepreneurs is that there's only one of them. Ilana Eberson, founder of The New York City Business Networking Group, wishes she had a clone to help her host the ever-growing number of networking groups she runs: "I have really become the brand of my own business, which is a … Read More

Missy Ward, Co-Founder of Affiliate Summit, Made A Deal With the Devil

By Susan Payton - Oct 27, 2011 - 8 Comments

Some call it chutzpah (her mother), while others call it "stubborn mule-ishness" (her business partner). Whatever it is, Missy Ward's got it. Her tenacity and dedication have helped Affiliate Summit's brand grow over the past eight years. Affiliate Summit Inc., which started out as a single … Read More

Aaron Wall, Founder of SEOBook, Says There’s No Room for Freebies

By Susan Payton - Oct 20, 2011 - 11 Comments

Some might think Aaron Wall has a harsh approach to business. He's picky about which emails he responds to, and he gives nothing away for free to people who are rude and demand it (or as he calls them, freetards). But this is exactly how the founder of SEOBook, a site dedicated to … Read More

Interview With Jerry Mills: Take a Break to Be Productive

By Susan Payton - Oct 13, 2011 - 2 Comments

You might not expect the author of two business books, speaker, contributor, and founder of B2B CFO® to be into yoga and tai chi, but that's exactly what helps Jerry Mills stay balanced between work and life. He practices regularly and also strives to read nonfiction books: "I often have my most creative business ideas after I have lost myself for a few hours in a good murder mystery. It seems that the human mind needs a break in order to be most productive."