Local Search

3 Steps To Franchise Success in Google+ Local

By Vedran Tomic - Mar 7, 2013 - 4 Comments

Google+ Local seems to be a product in perpetual development. Local business owners sometimes find it gut wrenching. For franchises, it can be even worse than that. Anyone who knows how complex the local search ecosystem has really become has to cringe when they think about how franchises deal … Read More

10 Local Marketing Tips You Can Implement Today

By Vedran Tomic - Feb 6, 2013 - 17 Comments

Have you ever wondered why some local businesses seem to be thriving by marketing themselves only on the Internet? So did we. And we discovered that you must start with Google. However, you have to go above and beyond it to make the Web a real game changer for your small local … Read More

LetsLunch: A Matchmaking Site for Business Lunches

By Annie Pilon - Sep 28, 2012 - 1 Comment

LetsLunch, a networking site that aims to help business professionals meet up for lunch, has just launched version 3.0 of its service, adding some additional features as well as expanding service to the U.K. The service works by allowing business professionals to sign up and create a profile … Read More

Five Simple And Actionable Local SEO Tools

By Tom Demers - Sep 24, 2012 - 39 Comments

How can you be sure that you’re getting the recognition you want (and deserve) online? Well, there are several easy to use tools—and most are free or low cost—that help create and monitor stellar local SEO. What you want to be able to do is identify the tools that are going be easy and … Read More

New Foursquare Feature Lets Businesses Target Nearby Loyal Customers

By Anita Campbell - Jul 23, 2012 - 5 Comments

Location-based social networking service, Foursquare, just announced a new feature for businesses that will allow local merchants to send updates about their business to their loyal customers whenever they’re nearby. Foursquare Local Updates will roll out to business owners over the next … Read More

The 2012 Local Search Ranking Factors Report Is In

By Lisa Barone - Jun 19, 2012 - 5 Comments

It’s that time again! It’s the time when David Mihm and his crew release a brand new edition of the annual Local Search Ranking Factors report, causing all of us to go over it with a fine toothed comb to understand which tactics hurt, help or don’t even affect our site’s ranking. It’s a … Read More

Double Your Local Business Revenues Using Only The Web

By Vedran Tomic - Mar 22, 2012 - 7 Comments

Your potential customers have never had so many choices and so little time as they do today. Our lifestyles have changed, we have changed. But what has changed the most is the way we research and how we decide where to spend our money. Consumers today, more than ever, rely on the Internet to … Read More

5 Things You Need To Have To Survive Local Search

By Vedran Tomic - Mar 19, 2012 - 6 Comments

The landscape of local search can be confusing, especially for small business owners with little or no time to navigate through it. Local search is different from general organic search in more than a few ways. Some of the differences are: The lack of a market leader that dominates the … Read More

Google Gets Heavy-Handed In Local Search

By Lisa Barone - Feb 9, 2011 - 12 Comments

Yelp, FourSquare, Facebook, Twitter – they’re all great platforms and represent huge opportunities for you to market to your customer base. But the big dog is officially on the scene and he wants to make sure you’re aware of his presence. The big dog, of course, is Google. It’s been … Read More

Key Takeaways From the 2010 Local Search Usage Study

By Lisa Barone - Oct 12, 2010 - 15 Comments

While attending SMX East last week I had the privilege of listening to Gillian Heltai of comScore and Greg Stewart of 15 Miles speak on the Local Search Usage Study: Bridging The Caps, From Search to Sales recently put out by the two companies for 2010. The report was chock-full ofstatistics and … Read More

Local Search Ranking Factors, Vol 3 Released

By Lisa Barone - Jun 8, 2010 - 4 Comments

David Mihm has released the third edition of his Local Search Ranking Factors report, which over the years has established itself as the ultimate SMB resource to learn what tactics will hurt, rank, or maybe even not affect your site's ranking. This year, David's survey brought together 34 of the … Read More

How to Create Fiercely Loyal Customers Close to You

By Staci Wood - Apr 15, 2010 - 10 Comments

Recently, our very own Anita Campbell hosted an online webinar titled, "Loco for Local: Get Fiercely Loyal Customers Close to You," sponsored by Intuit. Anita shared tips she'd requested from a panel of 11 small business experts on how to get loyal customers close to you and your business. Each … Read More