November 30, 2015

Local Marketing

Tips, advice and news about local marketing for your small business, whether through search engines. Google+ Local, Yahoo Local, yellow pages, directories, and more.

local businesses

31 Tips for Local Digital Marketing

A local small business could still benefit from digital marketing. The people they serve are online so it behooves a small business to have an effective local digital marketing plan in place.

facebook location for pages

Facebook Introduces Dynamic Call-To-Action Buttons for Local Ads

Sure, you can promote your business to the whole world these days. But if you operate a small chain of coffee shops in Manhattan, Brooklyn and Queens, what does that matter? You need tools and data to reach the customers in your immediate neighborhood. Read on.

guide to geo targeting

Marketer’s Guide to Geo Targeting, Beacons and Proximity

You've probably already heard many times how important mobile marketing will be in the very near future. Now read about some of the tools and technology your business will need to make your mobile marketing a success.

buy local

7 Ways to Give Your Retail Store the Local Advantage

Shopping local is important in the eyes of many consumers. And as many of those consumers prepare to dig deep into their pockets over the coming months, how do you get your small business to stand out among the local crowd?

varage sale

VarageSale App Makes eCommerce Local

The Varage Sale app is a little bit eBay, a little bit Pinterest. It's a community of virtual yard sales where buyers and sellers get to know and trust each other.

thumb down one star

Subject of Google Robocall Lawsuit No Stranger to Complaints

Last week, Google filed a lawsuit against a company, Local Lighthouse, which has contacted many small businesses claiming to guarantee front-page search results, among other services. Google says the company is misrepresenting itself and misleading consumers. Small Business Trends takes a deeper look at the company named in the lawsuit and its online reputation.

google small business

Google My Business Users, Heed this Warning

Google has issued a warning to Google Small Business users who may not be keeping up-to-date with their accounts. If yours has been inactive for a about a year, Google will be asking to verify the information -- hours, address, phone number, etc. -- it has. Otherwise, it could choose to de-verify your business's account.


Upcoming Fast Food Restaurant Serves a New Niche

Small businesses are always learning from bigger ones (and vice versa). So, a lesson could be learned from the new Amy's Drive Thru fast food restaurant. It's a spin on the established business, Amy's Kitchen, but this twist could serve as a model for smaller businesses aiming to compete or at least disrupt the big cats on the block.

summer hours

Do You Change Your Summer Business Hours?

If you're extending your business hours this summer in an attempt to bring in more revenue, don't keep it a secret. Research says 25 percent of small businesses extend their business hours in the summer months. But few update their Google My Business accounts accordingly.