Local Search

 

Key Takeaways From the 2010 Local Search Usage Study

While attending SMX East last week I had the privilege of listening to Gillian Heltai of comScore and Greg Stewart of 15 Miles speak on the Local Search Usage Study: Bridging The Caps, From Search to Sales recently put out by the two companies for 2010. The report was chock-full ofstatistics and…

 

 

Local Search Ranking Factors, Vol 3 Released

David Mihm has released the third edition of his Local Search Ranking Factors report, which over the years has established itself as the ultimate SMB resource to learn what tactics will hurt, rank, or maybe even not affect your site’s ranking. This year, David’s survey brought together…

How to Create Fiercely Loyal Customers Close to You

Recently, our very own Anita Campbell hosted an online webinar titled, “Loco for Local: Get Fiercely Loyal Customers Close to You,” sponsored by Intuit. Anita shared tips she’d requested from a panel of 11 small business experts on how to get loyal customers close to you and your…

4 Practical SMB Uses For FourSquare

Trying to ignore FourSquare in 2010 feels a bit like trying to ignore Twitter in 2009 – it’s impossible. And trying to do so should be considered at your own risk. FourSquare and geolocation marketing is everywhere and it’s all any of the bit tech sites can talk about. The problem…

Google LBC Change Benefits Home-Based Businesses

One of the biggest and most long-held complaints with Google’s Local Business Center was that it forced home-based business owners to make their home addresses public if they wanted to be included in Google Maps. Naturally, this made some people uncomfortable. Thankfully, last week Google…

Google Favorite Places Sending Customers Away?

If you were one of the many small business owners confused that your Google Favorite Place decal was sending people to the wrong location, fear not. The problem should be solved within a few weeks and you don’t have to do anything. Inside our recap of Google’s new mobile search…

10 Things You Should Have Done to Make Your Google Business Listing Great

With over 80% of people using search engines to find local information, it is impossible to imagine a brick and mortar business that couldn’t benefit immensely from local search. On the other hand, having no local search presence could potentially end a local business. According to…

Yahoo Makes its Search Results More Local

Though sometimes it may feel like it, it’s not ALL Google, ALL the time in the land of search. There are other search engines that your customers sometimes use to find you. Engines like Yahoo. Or Bing. Well, earlier this week Yahoo made it easier for searchers to find local businesses by…

Google Releases New Mobile Search Features

Google’s been on a bit of a “new feature” kick this week. So far this week heard about real-time search, personalized search, Google CEO Eric Schmidt’s thoughts on Internet ‘privacy’, and news about Google’s new mobile search service. As you can see,…

New Study Helps SMB Owner Analyze Local Search Data

Local reviews and citations are critical to helping your SMB site rank in the search engines’ local algorithms. We’ve heard this countless times. But is it just raw numbers that matter or does the quality of the review site domain play a part? Is there more that goes into it? These were…

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