Sure, you can promote your business to the whole world these days. But if you operate a small chain of coffee shops in Manhattan, Brooklyn and Queens, what does that matter? You need tools and data to reach the customers in your immediate neighborhood. Read on.
Tips, advice and news about local marketing for your small business, whether through search engines. Google+ Local, Yahoo Local, yellow pages, directories, and more.
You've probably already heard many times how important mobile marketing will be in the very near future. Now read about some of the tools and technology your business will need to make your mobile marketing a success.
Shopping local is important in the eyes of many consumers. And as many of those consumers prepare to dig deep into their pockets over the coming months, how do you get your small business to stand out among the local crowd?
The Omaha (Neb.) public school system spends $20M in outside contracts annually and want to make sure local small businesses are competing for these jobs.
The Varage Sale app is a little bit eBay, a little bit Pinterest. It's a community of virtual yard sales where buyers and sellers get to know and trust each other.
Last week, Google filed a lawsuit against a company, Local Lighthouse, which has contacted many small businesses claiming to guarantee front-page search results, among other services. Google says the company is misrepresenting itself and misleading consumers. Small Business Trends takes a deeper look at the company named in the lawsuit and its online reputation.
Blind Barber is finding a niche in a very crowded market. Thousands of hair care and shaving products already exist but this company uses a community feel to separate its products from the pack.
Google has issued a warning to Google Small Business users who may not be keeping up-to-date with their accounts. If yours has been inactive for a about a year, Google will be asking to verify the information -- hours, address, phone number, etc. -- it has. Otherwise, it could choose to de-verify your business's account.
Small businesses are always learning from bigger ones (and vice versa). So, a lesson could be learned from the new Amy's Drive Thru fast food restaurant. It's a spin on the established business, Amy's Kitchen, but this twist could serve as a model for smaller businesses aiming to compete or at least disrupt the big cats on the block.
If you're extending your business hours this summer in an attempt to bring in more revenue, don't keep it a secret. Research says 25 percent of small businesses extend their business hours in the summer months. But few update their Google My Business accounts accordingly.
Are there advantages to marketing your company locally -- even if much of the service you deliver is online. You bet, says Gerard Durling, founder of Coal Creative. An online marketing consultancy which also helps with some offline marketing efforts proudly serves Northeastern Pennsylvania while they could serve the world.
You may not think of a newspaper as a mom and pop. Today they are more like giant corporations. But it turns out at least one small town paper is still run the old fashioned way. And it's owner will show you how.