February 8, 2016

Local Marketing

Tips, advice and news about local marketing for your small business, whether through search engines. Google+ Local, Yahoo Local, yellow pages, directories, and more.

varage sale

VarageSale App Makes eCommerce Local

The Varage Sale app is a little bit eBay, a little bit Pinterest. It's a community of virtual yard sales where buyers and sellers get to know and trust each other.

thumb down one star

Subject of Google Robocall Lawsuit No Stranger to Complaints

Last week, Google filed a lawsuit against a company, Local Lighthouse, which has contacted many small businesses claiming to guarantee front-page search results, among other services. Google says the company is misrepresenting itself and misleading consumers. Small Business Trends takes a deeper look at the company named in the lawsuit and its online reputation.

google small business

Google My Business Users, Heed this Warning

Google has issued a warning to Google Small Business users who may not be keeping up-to-date with their accounts. If yours has been inactive for a about a year, Google will be asking to verify the information -- hours, address, phone number, etc. -- it has. Otherwise, it could choose to de-verify your business's account.


Upcoming Fast Food Restaurant Serves a New Niche

Small businesses are always learning from bigger ones (and vice versa). So, a lesson could be learned from the new Amy's Drive Thru fast food restaurant. It's a spin on the established business, Amy's Kitchen, but this twist could serve as a model for smaller businesses aiming to compete or at least disrupt the big cats on the block.

summer hours

Do You Change Your Summer Business Hours?

If you're extending your business hours this summer in an attempt to bring in more revenue, don't keep it a secret. Research says 25 percent of small businesses extend their business hours in the summer months. But few update their Google My Business accounts accordingly.

coalcreative-group (2)

Coal Creative: What’s the Benefit of Marketing Online Services Locally?

Are there advantages to marketing your company locally -- even if much of the service you deliver is online. You bet, says Gerard Durling, founder of Coal Creative. An online marketing consultancy which also helps with some offline marketing efforts proudly serves Northeastern Pennsylvania while they could serve the world.

bun festival

Hong Kong Bun Festival Makes Local Bakery More Than $10,000 a Day

Timing and location can be the key to business success. Take this bakery that caters to a famous local festival near Hong Kong every year. What can you learn from this small business success story? How can you position your business to be a part of local events in your community?