July 4, 2015

Marketing Tips

mark di somma

Mark Di Somma: 5 Big Questions to Determine Your Brand’s Purpose

You're building a powerful brand for your business, but there's something missing. You have a great business model and a great product or service. Still your target audience doesn't seem to care. Here's how to determine your brand's purpose.. It may make all the difference.


ibeer

Imagining Some Top Brands as Brews

If top brands like Facebook or Nike had their own beers, what might they taste like? This is exactly the question custom T-shirt creator Printsome tried to answer with "Beer-tualising." It's a series of designs guaranteed to make you see your favorite brands in a whole new light. Take a look.


reading the internet

5 Reasons Why Content Marketing is Getting Harder and More Important

Content marketing is a simple enough concept. Instead of a sales pitch, provide quality content to your readers that they will truly want to read and share. But as simple as the concept is, effective content marketing is anything but easy. Because quality content doesn't just happen.


office furniture

Good Office Furniture Can Be a Good Marketing Tool, Too

Take the furniture in your office seriously. It's more than just a couple of mismatched chairs and desks or a place to park yourself for the day -- or at least it should be. Comfort is certainly important, but so is appearance. What experience does good office furniture create for customers?


email marketing

The Importance of Email Marketing Segmentation

In a world of increasing marketing channels and options, it's important not to forget what works. Here's a look at a tried and true marketing technique that still gets good results. Are you using email marketing segmentation?


macdecals

SEO Landed This Small Business a Deal with Best Buy

A husband-and-wife team used their extensive knowledge of SEO to get their niche small business noticed by some bigger companies. Now, they have a nationwide contract to sell their accessory products at Best Buy stores.


bing ads

Bing Ads Rolls Out New Customization Features

Bing is introducing updates to its Bing Ads platform that will surely save users time. Customized views that normally had to be set up upon each visit can now be saved and viewed when logging back on to the site.


arial featured

Death to Comic Sans: The Ugliest Fonts to Avoid

Creative Market looked at some of the ugliest fonts in use today. Arial, Comic Sans, Papyrus ... look around; they're probably in use at your office right now. Designers say these fonts need to stay off documents and signage immediately.


webinar

6 Webinar Mistakes Along with Actionable Solutions

Webinars can be a powerful marketing tool and an important way of keeping in touch with leads. If you don't avail yourself of this tool in your business, it's something to consider. Here are six webinar mistakes that could derail your efforts, along with solutions to resolve them.


webydo

Bootstrapping a Web Design Business with a Few Basic Tools

It used to be that bootstrapping a web design business was a bit of a costly and time-intensive venture. That's definitely not the case these days. There are plenty of tools available to small businesses today that make this easier and far less expensive.


chipotle

Neil Patel On Building A Brand With Purpose

Marketing expert Neil Patel shares his expertise on the topic of brand purpose. A brand is not just a fancy logo and slogan; there must be a purposeful message attached to it.






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