Marketing Tips

What is Gangnam Style? And What Does it Mean for Business?

By Annie Pilon - May 19, 2013 - 1 Comment

"Gangnam Style" is a song and music video by South Korean musician Psy. The phrase has become a metaphor for having a unique and authentic style. The video was first released in July 2012 and soon went viral on YouTube. In December 2012, the Gangnam Style video became the first YouTube video … Read More

4 Essential Role Players You Want On Your Team

By Deborah Shane - May 16, 2013 - 6 Comments

Do you have a mentor, accountability partner, confidant and evangelist on your business team? "Nobody has ever before asked the nuclear family to live all by itself in a box the way we do. With no relatives, no support, we've put it in an impossible situation." ~ Margaret Mead We can not afford … Read More

Tips for Writing Horrifically Effective Content with Stephen King

By Amie Marse - May 15, 2013 - 6 Comments

It’s a little strange to acknowledge that someone as famous and prolific as Stephen King is perhaps the ultimate ghostwriter. Then again, what about Stephen King and his writing isn't strange? In 1977, King was frustrated with the industry standard that made it difficult to publish more than a … Read More

7 Questions You Better Ask Your Copywriter

By Amie Marse - May 15, 2013 - 6 Comments

Have you ever taken your car to get an oil change, only to decide four hours and forty dollars later that you would have been a lot better off doing it yourself? Well, you can get the same feeling in the pit of your stomach when you hire a copywriter. If you want to have a smooth sailing … Read More

Speak to Me: 4 Online Personalization Strategies for Your Business

By Megan Totka - May 14, 2013 - 10 Comments

No matter what they’re shopping for or where the transaction takes place, customers like to feel as though the experience takes their preferences into consideration. This includes online shopping. In fact, conversion rates are typically higher when online personalization is involved. So how … Read More

The 10 Most Important Attributes of a Content Marketing Maven

By Jon Gelberg - May 13, 2013 - 15 Comments

It’s time to hire your content marketing chief, a.k.a. marketing maven, and you’ve got a big problem. For one, you’ve never hired a content marketer. Secondly, you’re not exactly sure what a marketing maven is. Finally, you have little or no idea as to what a content marketer’s skill … Read More

3 Ways to Perform SEO on a Shoestring Budget

By Tom Demers - May 9, 2013 - 19 Comments

As the SEO landscape continues to change in 2013, many tactics that had previously been low cost, easy to implement and effective are becoming less and less effective. For this reason, a lot of small businesses are struggling to choose the right areas of focus to get quality results from SEO on a … Read More

16 Tools to Come Up With Blog Ideas for Posts

By Shawn Hessinger - May 6, 2013 - 15 Comments

Content marketing is helping small businesses generate website traffic, online visibility and ultimately, sales leads. And a business blog is key to content marketing. But if you're like many in a small business, you may find yourself wondering, "What do I blog about today?" If you have … Read More

Books On Content Marketing: Seven Good Choices

By Ann Smarty - May 5, 2013 - 21 Comments

Content marketing is quickly becoming a primary focus on the Web. The expansion of blogs and websites that use content as a main format make it a hot topic for any marketer and content creator. But it is an adapting field like any other, and you might be worried that you're not exploiting the … Read More

The Future of Mobile Marketing: Smartphones and Augmented Reality

By Drew Hendricks - May 2, 2013 - 9 Comments

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of … Read More

Top Secret Way to Save 50% or More on Your AdWords Bill

By Larry Kim - May 1, 2013 - 6 Comments

Do you advertise on Google AdWords? If so, did you know that there’s a top secret way to save 50% or more on your monthly Adwords cost if you create awesome ad campaigns? Alternatively, did you know that you might be paying up to a 400% surcharge on your AdWords cost if your ads stink? How … Read More

3 Counterintuitive Ways to Reach a New Audience Through Partnerships

By Ted Devine - Apr 30, 2013 - 3 Comments

Traditional wisdom teaches small businesses to partner with people whose services complement their own. If you’re a wedding planner, partner with a caterer. If you’re a landscaper, partner with a house painter, etc. But to truly stay ahead of the competition, small-business owners need to … Read More