Building brand awareness is the key to any business. But how do you get your brand to be identified as the name associated with even generic terms for products? Follow these tips for creative ways to build brand awareness to help build your brand.
Some companies have risked throwing away all their success because of something they said or posted on the Internet. All that hard work, gone with one regrettable click or tap of the finger. Here are some branding blunders to avoid with your business.
A marketing campaign is really only as effective as your means to track how those receiving it react to your message. Here are 4 tools that help you get the most data from your marketing campaign and help you use it.
Cafe ArtScience is one company changing the bar scene entirely. It's found a niche by changing the state -- literally -- of drinks. And this is just one bar that's innovating to stand out among competition.
The cloud has helped small businesses change the way they do business in a lot of ways already. The cloud and a litany of apps and services have helped automate a lot of tedious processes, especially for small businesses.
All the apps and strategy theories on marketing your small business can be head-spinning. Confused? Try these tips to creatively expand your market and build your brand awareness.
There's ample data available to small businesses on nearly any aspect. But a lot of small businesses are failing to use this data to make important business decisions.
Your company's potential customers are using their mobile devices more and more. So, reaching them there is becoming more important. YP says it has a new product, ypDisplay, that allows you to reach customers even when they're not searching for your business.
Looking for more in-depth data from Google Analytics? The company has introduced seven new add-ons that allow you to get more detail about the visitors to your site.
Yahoo has introduced a pair of new services for small businesses that aim to help them get a digital marketing plan up and running. One tool, Gemini Ads, works within your product catalog to create ads for your business.
Videos are now almost essential when marketing your small business. No one is expecting production qualities on the level of a Super Bowl ad or something off a Hollywood set. But good video content can go a long way to growing your business. Here's how to do it effectively.
Part of every good marketing strategy involves contacting the press. But before you dream of making headlines in The New York TImes, consider starting with smaller publications to build brand awareness.