Marketing Tips

How to Use Cloud Apps to Streamline Your Marketing Campaign

By Jayson DeMers - Jun 18, 2013 - 1 Comment

Running a successful marketing campaign is contingent upon several factors. This includes realistic goal setting, organization, communication, execution, and keeping track of metrics. In the past, there were limited tools and resources to aid in a marketing campaign. These tools were primitive … Read More

Presentations: How to Make Your Message Stick

By David Wallace - Jun 17, 2013 - 2 Comments

I'd guess that most of you that are reading this have either given PowerPoint presentations at one time or another or at least viewed one. Did you know that statistics reveals that listeners only remember 50% of what was presented just 10 minutes after a presentation is given? The following day, … Read More

Funnier Ways to Say “Sent From My Smartphone”

By Annie Pilon - Jun 16, 2013 - 16 Comments

You’ve received plenty of emails that ended with “sent from my iPhone” or another mobile email signature. Whatever your opinion of these generic signatures, they do serve a purpose. When communicating with clients and business contacts via mobile, you may end up sending emails with typos … Read More

The Identifiable Victim Effect and How It Affects Your Marketing

By Andrianes Pinantoan - Jun 16, 2013 - 3 Comments

Ryan White was a haemophiliac who contracted HIV during a routine blood treatment. He was diagnosed as HIV positive in 1984 and died six years later in 1990. In that six years, he skyrocketed from a regular suburban boy to a national star. Why? Because when he tried to go back to middle … Read More

5 Reasons Why Signs Work For Your Small Business

By Shashi Bellamkonda - Jun 12, 2013 - 8 Comments

In a square mile radius in Germantown, Maryland are about 6 Asian grocery stores. Yet I visited the one store whose location was way off the main road and was difficult to find. I saw a sign for the business in another Asian grocery store and knew that they stocked goat meat, which is a delicacy … Read More

Why You Should Be Focusing On Visual Content Marketing

By Boney Pandya - Jun 10, 2013 - 7 Comments

Visual Concept Photo via Shutterstock It's time to reevaluate your content marketing game-plan. If you're still pumping out articles and blog posts that consist of no more than a catchy title, some bulleted lists and a few bold headlines, you're going to need to step it up. It's a visual world, … Read More

How to Make Your Online Content “Twang” with Mark Twain

By Amie Marse - Jun 5, 2013 - 7 Comments

With so much content being published on a daily basis, it’s no wonder that content creators and marketers are always looking for ways to make their online content twang. Not the annoying type of twang, though. Think more along the lines of a guitar – content that resonates and sticks with you … Read More

Internet Explorer Remains Dominant Browser

By Joshua Sophy - Jun 4, 2013 - 5 Comments

Internet Explorer remains the dominant Internet browser among its competitors like Firefox, Chrome and Safari -- at least according to one measure. And IE's market share continues to grow. In May, Internet Explorer (IE) gained slightly, and now has almost 56 percent of market share, … Read More

What is the Anchor Tag and When Should You Use it?

By Amanda DiSilvestro - Jun 3, 2013 - Leave a Comment

Many small businesses are finally beginning to master using the anchor tag (a clickable link that takes you directly to a specific area of a page). This is a great way to improve navigation and give credit to outside sources that you quote in your content, not to mention the SEO benefits. How the … Read More

42 Tips For Producing A Memorable Small Business Event

By Jamillah Warner - Jun 2, 2013 - 21 Comments

Memorable events don’t just happen. Organizing and holding an event takes planning. Whether it's a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We've collected 42 small business event … Read More

Become a Better Blogger and Writer in 7 Easy Steps

By Deborah Shane - May 30, 2013 - 19 Comments

If you don't create it, there's nothing to be found. And you do want to be found right? This is a follow up from The Emergence and Explosion of Blogs, Blogging and Bloggers. The numbers don't lie and they tell an even more compelling story for the future. Consider these current … Read More

What If I Share a Celebrity’s Name? Google Reputation Management Nightmare

By Ann Smarty - May 29, 2013 - 4 Comments

In an era when people are used to searching others on the Internet that they are going to deal and/or possibly date, controlling your search results is a must for both professional and personal happiness. Not everyone is as lucky as me to have a unique, catchy name like "Ann Smarty" (let's … Read More