Small Business Trends

Didn’t get a chance to participate in the FedEx Office Twitter chat on May 15? No worries – we have a recap of the highlights below.

The topic was branding:  Is your brand helping or hurting your small business?  Let’s take a look at some of the responses and comments on this topic.  The Twitter handle of the person who Read More

Save the date and join us next Tuesday, May 15, 2012 for a Twitter chat that’s all about branding.  And before joining us, ask yourself:

“Is my brand helping or hurting my small business?”

If this question only has you asking more questions, without answers, then you will certainly want to join us for this chat as I will be Read More

I was on the phone recently with yet another marketing expert promoting yet another marketing seminar. Considering that this expert’s website gave me a big error message when I logged in, I was curious to find out more about this marketing genius whose seminar was titled, “How to Market Your Business.”

I was on the phone with Read More

We finally made it to Spring. Even though it wasn’t that harsh of a winter, it’s now that time of year to look forward to the weather warming up, doing a little cleaning up around the house and, of course, packing away the heavy parkas until next winter. For all you business owners planning PR campaigns, writing press releases and Read More

When it comes to marketing a business the frequent complaint from small biz owners is that marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as to why that may seem to be true.

1.)  You Try to Do It Yourself

Yeah, I know, you’d get marketing help Read More

In this final part of my three part series on qualifying marketing help I offer a few more ways to do it. Why so many? Because the difference between hiring marketing help and hiring the right marketing help can make, or break, your business. It’s one of the most important, and toughest, decisions any business owner will ever make. And, Read More

After getting a whole bunch of Shares, Tweets and great comments on my previous post: “3 Ways to Qualify Marketing Help,” I think it’s fair to say that this topic is an important one. Clearly, it’s an issue on people’s minds. So, with that in mind, I’m continuing the topic.

I’d also like to say Read More

I learned the hard way: when you publish a book (self or otherwise) YOU are responsible for marketing it.  But marketing a book isn’t like marketing potato chips. There are different channels and tools to use. With the increase in electronic books these days, there are some new resources worth looking at.

1. Turn Paper into Digital

We’ve all seen the pictures. We’ve all seen the videos. Heck, we’ve all seen plenty of Facebook updates and Tweets from people who were actually on the ship. Last month’s cruise ship disaster on the Costa Concordia off the Italian coast offered little in the area of positives.

But hold on a second. Read More

“Getting good marketing help is one of the biggest challenges facing small businesses today,” according to Anita Campbell, CEO of Small Business Trends.  Anita acknowledges that, “marketing is more challenging today than ever” and “business success is all about finding the right outside service providers and using them wisely.”

A common theme with small business owners is Read More