If you're executing a small business video marketing campaign, the natural inclination is to post to the old standbys: your company website and YouTube. But don't forget about LinkedIn.
With the amount of local mobile searches on the rise every day, having a wise local marketing strategy is necessary. Here are 8 tools that will help amplify your local search results.
Thinking of creating your company's logo but a little overwhelmed by the thought of it not being good enough? This may be a job for crowdsourcing. Lots of designers are ready now to craft your company's logo and keep you on budget in the process.
If you've worked hard to create what you think is a great company website, then it only behooves you to make sure people are reading it. Here are ways to boost your readership with some content marketing tweaks.
When you have a lean staff and limited resources, many small business owners have little or no choice. They must shoulder some of the responsibility for completing tasks themselves. But how can entrepreneurs avoid burning themselves out? How can they take a break without letting customers fall through the cracks?
Have you ever been to house ware and furniture retailer Ikea? If so, then you know the effective way this chain works at keeping customers engaged. But did you know that you can do much the same with your website?
The content you're creating for your website may be so good that others are trying to use it for themselves. This type of burglary though, may not always be a bad thing for your business.
As a content writer, you know that creating compelling copy is the best way to influence your customers and market your client's products. Here are some simple tips to consider that will help you transform your writing.
A company like Netflix wasn't exactly a trailblazer when it started. We all rented movies in the past. But the video sharing and streaming service found a way to create its own market. It could be argued that it's doing quite well now. Can your small business create its own market, too?
Do you ever feel like a fake when representing your expertise or brand to the world. You're not alone. But fortunately the best solution for developing more authority in your niche is simple. Create great content.
Having trouble designing a logo for your small business? Some of the most recognizable logos we see every day use a few common ingredients. See how you can mix them to craft your company's new look.
Sherpa Press has taken merchandising one's brand from placing it on T-shirts to placing it on a cape. Who wears a cape anymore, though? That's the point of this marketing lesson: Take the conventional and make it your own. See how a cape fits the vision at Sherpa Press.