Small Business Trends

That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is being invested in marketing yet Read More

Nothing represents your company and brand more than your business name. It’s the cornerstone of your business and shapes everything that follows – from marketing tone to a customer’s first impressions.

Have you protected this valuable asset? How well do you understand trademark law? Maybe you’re just starting your business. Maybe you’ve been running a successful business Read More

“Know what the feel and heart of your brand is.” ~ Kelle Boyd, Founder of Ann Kelle Designs.  It always comes back to a decision.  Everything about our lives and businesses comes back to core decisions. What is your business? Who do you serve? How do you serve them?  What is your customer service standard? What’s the best way to Read More

Emarketer reports that:

“Interactive marketing is becoming a larger part of the marketing mix, and Forrester estimates that by 2016, online advertising spend will be equivalent to television spend today. Marketers will spend $77 billion on interactive marketing by 2016.”

According to StrongMail’s annual marketing trends survey, conducted by Zoomerang, the majority Read More

If confusion and overwhelm was an outfit, I would tell you to take it off, because it doesn’t look good on you. If it’s old, worn out and faded, then let it go.

What you wear should enhance what you have instead of playing up your weakness. In fashion, the goal is to wear what looks good Read More

Mobile marketing. Sure, everyone’s talking about it. They’re busy talking about SoLoMo and how small business owners need to use mobile to target customers on the move. But with the rush to get in on this hot new medium, sometimes we let our excitement get the better of us and we don’t take time to plan our campaigns quite as Read More

Most of us have been told that we need more unique, relevant content on our websites. We need stuff that will differentiate us from our competitors, convert customers and give the search engines something to rank us for. Unfortunately, many of us take that as an excuse to add random blog posts and pages to our sites that do little Read More

Today, email marketing company Constant Contact announced its newest social media marketing product, Social Campaigns. Designed with the small business owner in mind, Social Campaigns will help companies grow their fan base on Facebook, Twitter and LinkedIn, as well as drive engagement.

The Problem Constant Contact Wants to Solve

I’m not Read More

Marketing is the business of promoting your product or service and connecting with your clients.  It’s also the tools and the process that you use to get the buyers’ attention.  Marketing is a conversation, and the better the communication, the better the relationship.

What is your marketing message?

Pay attention, because it’s wrapped up into everything Read More

Not to get sentimental on you, but a new year is quickly approaching. I know, it just sort of sneaks up on you. And with that new year c0kes the perfect opportunity to evaluate your brand, look at the value you’re bringing your customers and recommit yourself to improving upon that over the next 12 months. But before we can Read More