Here's a goal for your small business ... create brand loyalty on the level of J.K. Rowling and the Harry Potter franchise. The latest title -- out this weekend -- has already broken sales records and not a page has been read.
For specified, personal marketing tips and insights – be sure to use our Competitive Intelligence Tool to research your business. Target your market, map out locales, and discover how your business compares to your industry and local area by revenue, size, age, etc. Or simply browse this section for small business marketing tips, advice and insights about small business branding, email marketing, social media marketing and much more.
Get your brain to start thinking like a brand would think ... if it only had a brain, of course.
Don't know a Pikachu from a Pichu? Hey, doesn't matter. You are about to get educated about a hugely popular app sweeping the planet and how you can use it to promote your business.
Does you product or service have an end game? Like dating sites similar to Tinder, the actual goal -- in some way -- is to lose customers after you've gained them. So how does your business extend the life of its product like Tinder has done with its new Tinder Social feature?
The robots are here and they're ready to ... help. Check out these 6 simple ways a chat bot can help your small business.
These 10 things are reason enough to create content regularly on your company's blog.
When it's done tastefully and surely can't backfire, newsjacking could be a way to get your business some attention.
If you rely on content marketing for your company's success in any way, it's important to learn some lesson from the Gawker vs. Hulk Hogan mess. There's a fine line between compelling content and going too far.
Patricia Braune is in textiles so her business cards, naturally, had to represent that.
Here are 5 tips for your small business on building more web traffic for your company.
What's the key to viral success? One Australian company is getting millions of views from its array of hoax videos that have people wondering whether they're real or not.
Here's an explanation of what newsjacking is, how it's done, and how it can benefit your small business.