As a content writer, you know that creating compelling copy is the best way to influence your customers and market your client's products. Here are some simple tips to consider that will help you transform your writing.
A company like Netflix wasn't exactly a trailblazer when it started. We all rented movies in the past. But the video sharing and streaming service found a way to create its own market. It could be argued that it's doing quite well now. Can your small business create its own market, too?
Do you ever feel like a fake when representing your expertise or brand to the world. You're not alone. But fortunately the best solution for developing more authority in your niche is simple. Create great content.
Having trouble designing a logo for your small business? Some of the most recognizable logos we see every day use a few common ingredients. See how you can mix them to craft your company's new look.
Sherpa Press has taken merchandising one's brand from placing it on T-shirts to placing it on a cape. Who wears a cape anymore, though? That's the point of this marketing lesson: Take the conventional and make it your own. See how a cape fits the vision at Sherpa Press.
Websites provide a way to build relationships with your customers. Social media channels offer tools to distribute content from your website and bring prospects in to learn more. Integrating the two are seen as key to success in the modern online marketing landscape. Read on to learn more.
The world of marketing has gotten very messy in the last few years. Gone are the simple tools of broadcasting content that once reigned supreme. They have been replaced by a bewildering landscape of influencers, all with their own niches and their own communities to serve.
Online marketing is not only one of small business's greatest opportunities. It might also be one of its greatest challenges. Resources are many these days on the Web, but having a collection of tools at your fingertips will give you have the edge.
If you own a website for your small business, you may have heard or already monitor your website bounce rate. Does your site's bounce rate impact content marketing efforts you're already making on your site?
Even if your small business doesn't sell a physical product or a service, there are still ways to monetize your email newsletter. Here are 5 ways to do so.
If your small business is considering crafting a video marketing campaign, just standing in front of a camera and clumsily editing a few different shots together probably won't deliver the message you want. Using storyboards to plan out a video presentation can produce professional quality results. Here are tips on how to do it.
Customers today so rarely require the services of a customer service rep. But that doesn't mean the art of customer service is dead. In fact, proactive service could net your small business some loyal customers for the future.