July 30, 2015

Marketing Tips


4 Influencer Marketing Tools You Need to Manage Campaigns

A marketing campaign is really only as effective as your means to track how those receiving it react to your message. Here are 4 tools that help you get the most data from your marketing campaign and help you use it.

cafe artscience

The Bar of the Future Serves More Than Just Drinks

Cafe ArtScience is one company changing the bar scene entirely. It's found a niche by changing the state -- literally -- of drinks. And this is just one bar that's innovating to stand out among competition.

yp ads

ypDisplay Reinvents Mobile Display Ads for Small Business

Your company's potential customers are using their mobile devices more and more. So, reaching them there is becoming more important. YP says it has a new product, ypDisplay, that allows you to reach customers even when they're not searching for your business.


Advanced Analytics with These Google Add Ons

Looking for more in-depth data from Google Analytics? The company has introduced seven new add-ons that allow you to get more detail about the visitors to your site.

video production

These Video Marketing Tips Will Boost Your Sales

Videos are now almost essential when marketing your small business. No one is expecting production qualities on the level of a Super Bowl ad or something off a Hollywood set. But good video content can go a long way to growing your business. Here's how to do it effectively.

marketing team

10 Ways to Improve Your Online Marketing Efforts

Members of the small business community sure have a lot to share when it comes to marketing small businesses online. Here's what they were talking about this week in the Small Business Community roundup.

Naumi Haque, CEB marketing to small business

This Team Gets Inside the Heads of Small Business Owners

Naumi Haque uncovers surprising insights about how small business owners across North America think and act. For instance, the insight that “small business owners are not cheap” is one of the things that sometimes is a revelation to clients of CEB’s small business program, where he is Research Director. And the surprises don’t end there. Recently he and his team pulled together revealing insights about who influences who in the world of small businesses.