Customers today so rarely require the services of a customer service rep. But that doesn't mean the art of customer service is dead. In fact, proactive service could net your small business some loyal customers for the future.
There's a sharp rise in the number of local online searches being conducted daily. That number increases alongside the use of mobile devices. Here are ways that a local SEO strategy will benefit your enterprise company and how to implement one.
If your small business is eager to start a video marketing campaign but a little lost on where to start, here are a few pointers. You can try one of these four alternatives to videos in which you just explain your product in front of a camera.
Changing your company's logo is no small undertaking. And it shouldn't be taken lightly. Here are some ways that iconic brands changed their image -- just a little -- and maintained their identity.
Your small business may be gaining some traction from its Google Ads campaign. but you shouldn't discount the impact of running an ad campaign with Bing. Here are 15 reasons why you should add a Bing Ads campaign to your marketing plan.
Do you think your small business is already providing great customer service? That may be true but, believe it or not, there are things you can do to provide even better customer help.
Email marketing should be an essential part of any advertising and marketing campaign that your small business conducts. Here's how to keep your campaign organized and integrated with the rest of your small business operation.
Business mogul and Presidential hopeful Donald Trump has a gift for getting attention -- good or bad. Whatever you think of his message, are these qualities a small business owner should emulate?
Besides your direct competitors, you may want to check out your indirect competitors too. These are folks who may be targeting the same market, but perhaps are selling a different product or service than you. Why are they important? Read on.
Small businesses couldn't possibly take cues from Hollywood blockbusters, right? Wrong! In fact, the marketing behind a box office hit can be emulated by small businesses. Check out how to follow the same path to stardom starting today.
If you're just getting your business online or you've had an online presence of some kind for years, there are 5 critical steps you should take right away to keep your business -- and presence online -- going forward.