Marketing Tips

3 Counterintuitive Ways to Reach a New Audience Through Partnerships

By Ted Devine - Apr 30, 2013 - 3 Comments

Traditional wisdom teaches small businesses to partner with people whose services complement their own. If you’re a wedding planner, partner with a caterer. If you’re a landscaper, partner with a house painter, etc. But to truly stay ahead of the competition, small-business owners need to … Read More

20 Grammar Rules for Business Owners

By Amie Marse - Apr 30, 2013 - 18 Comments

Your high school and collegiate days might be behind you, but that doesn't mean the English lessons you learned are over as well. Even in today’s professional business world, I run across endless grammatical errors in my business dealings. While most typos are forgivable, others cause … Read More

Case Study: How to Use Amazon’s Strategy for Your Business

By Amie Marse - Apr 28, 2013 - 4 Comments

How fitting that the globe’s largest online store is named after the enormous South American river. With over $48 billion in revenues throughout 2012 alone, Amazon is a dynamic powerhouse that every brand should admire. Now, you’d have to be nuttier than a fruitcake to think that Amazon … Read More

How You Can Stay on Top Like Apple

By Amie Marse - Apr 24, 2013 - 1 Comment

If Apple’s brand doesn't already impress you, consider the fact that Apple’s store in New York City has a valuation of approximately $4,700 per square foot. Jiminy Cricket – that’s worth as much as the White House. Despite increased competition from Google and Samsung, Apple retains … Read More

How You Can Benefit From “Clean Slate” Brands

By Rieva Lesonsky - Apr 22, 2013 - 2 Comments

[Clean Slate Brand, Lockitron: Home Security Via Smartphone App] Conventional wisdom has always been that it’s hard to bring a new product to market because consumers have an inherent preference for the familiar. Humans are hard-wired to resist change, because in our caveman days, change meant … Read More

The Psychology of Color in Marketing

By David Wallace - Apr 17, 2013 - 14 Comments

Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing campaign, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things. For … Read More

The Small Business Marketing Evolution

By Rieva Lesonsky - Apr 10, 2013 - 11 Comments

[Jim Cavale, COO of Iron Tribe Fitness] You could easily liken small business marketing and digital marketing today to an old quote from Samuel Clemons (Mark Twain) about the weather in New England: “If you don’t like the weather in New England, wait a few minutes.” And it will … Read More

JC Penney’s Marketing Strategy: Mistakes and Lessons

By Amie Marse - Apr 9, 2013 - 5 Comments

In Kentucky we have a saying that sometimes a person is “too big for their britches,” and I think the same can be said for businesses as well. As one of the oldest clothing brands in the U.S. (over a century), it’s a shame that JC Penney has been experiencing recent hardships. According … Read More

How Social Media Can Impact Trade Show Traffic

By Timothy Carter - Apr 3, 2013 - 5 Comments

With the powerful force of social media supporting you, you can generate traffic to your trade show like never before. All it takes is knowledge to harness this power before, during, and after the trade show. You can maximize exposure and generate interest in what people have to gain by … Read More

10 Ways To Stand Out, Get Noticed and Be Remembered

By Deborah Shane - Apr 3, 2013 - 15 Comments

In creating and building an online presence, ultimately we want to stand out, get noticed and be remembered for the right reasons. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ~ Jeff Bezos This requires a thoughtful, strategic, … Read More

Marketing to Women: Why Content Marketing Is the Best Strategy

By Amie Marse - Mar 21, 2013 - 15 Comments

You might think that marketers would have developed a highly evolved strategy to sell products and services to a demographic that makes up just over half of the Earth’s population. But it turns out that the trusted “strategy” when marketing to women is actually something akin to “slap a … Read More

A Quick Guide: How to Find and Use Infographics

By Melissa Fach - Mar 20, 2013 - 6 Comments

Infographics are everywhere these days and you can find them on just about any topic. Infographics are a great option for supplementing your content and providing great information to your readers. There are many great infographics out there, but there are just as many that are no good. So how … Read More