July 7, 2015

Marketing Tips

date night

How Mobile Marketing is Like Online Dating

Mobile marketing can be a lot like dating. The same missteps can land similar results. Come on too strong and you're likely to turn off any potential customers. Strike the right balance and it's likely you'll get asked for another date.

jenner twitter

Caitlyn Jenner Proves That Being Your Authentic Self is Priceless

Caitlyn Jenner's decision to become, well, herself, is a lesson in the value of authenticity. And it's one from which any small business owner can learn. Perhaps not to the extremes that Jenner took, but it's important to remain true to yourself because mindful consumers can spot a fake.

Business Travel travel etiquette tips

20 Travel Etiquette Tips to Mind Your Ps and Qs

It might not need to be said in most instances, but if you're traveling to an unfamiliar place or with unfamiliar people - even those from another part of the world - it's important to keep in mind that we're all different. Here are 20 ways you won't ruin your next business trip with a social blunder.

mobile email

5 Tips To Get Higher Email Open Rates on Mobile

More and more people are checking and responding to emails on their mobile devices. And what's causing them to decide what to open and what to discard? It's all about effective communications. Here are tips to get your emails read by today's mobile-savvy consumers.

clock face

When Is The Best Time To Run PPC Ads?

With pay-per-click ads -- like AdWords -- you already know the importance of having the right message and of course targeting the right customer. But did you know that doing so at the right time is critical too? Turns out determining the best time to run those powerful marketing messages isn't as much guess work as it might seem. Here are some tools and techniques to help.

leering through weeds

5 Ways to Monitor Competitor Website Traffic

You may not realize it, but you are in a war. Your enemy is your competitor, a business that offers some of the same products and services you do and with a similar customer base. As in any war, watching your enemy is important and the key to your survival. Here are the steps you must follow.

discontented content

These 6 Online Screw Ups Are Driving Away Your Prospects

You wouldn't believe some of the things that could be hurting your online business. Or then again, maybe you would. Most of these factors are easily avoidable. But business must take steps to recognize the problems and deal with them.


Taboo Topic? Communicate Through Infographics

What happens when the product or service you're marketing is an item not easily discussed in some circles? Imagine your job is to market something people are uncomfortable talking about -- like STD tests or adult diapers, for example. Here's an approach to consider.

apple store

What is Brand Storytelling?

You've heard both terms used independently, of course. Storytelling is as old as time. And you know very well what your brand is. So perhaps you already understand this new buzzword everyone's talking about. But how do you put it into action?

facebook ipad ad

What is Native Advertising?

Here it is ... a comprehensive guide explaining what native advertising is, how it differs from other forms of advertising, and how it can be a benefit or trap for small businesses.

the user is my mom

Get Some Motherly Insights About Your Website with this New Service

What would your mother say if she saw your company's website? OK, maybe not to THAT level, but if she's having difficulties navigating your site, chances are others like her are as well. This new service, The User is My Mom, has moms test websites and offer reviews on their experiences.

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