Mobile marketing can be a lot like dating. The same missteps can land similar results. Come on too strong and you're likely to turn off any potential customers. Strike the right balance and it's likely you'll get asked for another date.
Caitlyn Jenner's decision to become, well, herself, is a lesson in the value of authenticity. And it's one from which any small business owner can learn. Perhaps not to the extremes that Jenner took, but it's important to remain true to yourself because mindful consumers can spot a fake.
It might not need to be said in most instances, but if you're traveling to an unfamiliar place or with unfamiliar people - even those from another part of the world - it's important to keep in mind that we're all different. Here are 20 ways you won't ruin your next business trip with a social blunder.
More and more people are checking and responding to emails on their mobile devices. And what's causing them to decide what to open and what to discard? It's all about effective communications. Here are tips to get your emails read by today's mobile-savvy consumers.
You've seen them in texts, private messages, and just about everywhere else. Now, Google is allowing companies to use emoji in some AdWords ads.
With pay-per-click ads -- like AdWords -- you already know the importance of having the right message and of course targeting the right customer. But did you know that doing so at the right time is critical too? Turns out determining the best time to run those powerful marketing messages isn't as much guess work as it might seem. Here are some tools and techniques to help.
You may not realize it, but you are in a war. Your enemy is your competitor, a business that offers some of the same products and services you do and with a similar customer base. As in any war, watching your enemy is important and the key to your survival. Here are the steps you must follow.
You wouldn't believe some of the things that could be hurting your online business. Or then again, maybe you would. Most of these factors are easily avoidable. But business must take steps to recognize the problems and deal with them.
What happens when the product or service you're marketing is an item not easily discussed in some circles? Imagine your job is to market something people are uncomfortable talking about -- like STD tests or adult diapers, for example. Here's an approach to consider.
You've heard both terms used independently, of course. Storytelling is as old as time. And you know very well what your brand is. So perhaps you already understand this new buzzword everyone's talking about. But how do you put it into action?
Here it is ... a comprehensive guide explaining what native advertising is, how it differs from other forms of advertising, and how it can be a benefit or trap for small businesses.
What would your mother say if she saw your company's website? OK, maybe not to THAT level, but if she's having difficulties navigating your site, chances are others like her are as well. This new service, The User is My Mom, has moms test websites and offer reviews on their experiences.