Marketing Tips

For specified, personal marketing tips and insights – be sure to use our Competitive Intelligence Tool to research your business. Target your market, map out locales, and discover how your business compares to your industry and local area by revenue, size, age, etc. Or simply browse this section for small business marketing tips, advice and insights about small business branding, email marketing, social media marketing and much more.


How User-Generated Content Can Benefit Your Online Business

If you want to spread the word about your brand, don't be afraid to leverage user generated content, While there are certainly risks, the benefits far outnumber them. Who better to share your brand with the world than your biggest fans?


Averages are Still Relevant with PPC Ads

Are averages really a "sucky metric" for measuring the impact of a PPC ad campaign for your small business. Here's a look at the criticisms of them and how they're potentially still a relevant means of determining how your PPC campaign is scoring.


10 Ways to Update Your Online Marketing Efforts

Digital marketing campaigns and overall efforts are becoming increasingly important for small business success. Our community has plenty of tips this week on how best to update your online marketing campaigns today.

google search

With Right Side Ads Gone on Google, Was it Disaster as Predicted?

When Google eliminated AdWords from the right sidebar of its search results pages, many predicted Armageddon for advertisers. In fact, with right side ads gone, the results have hardly signaled disaster. See what really happened - based on data.

digital marketing

5 Predictions in Digital Marketing to Watch

Marketing efforts have been focused online for a few years now but in 2015, it really came to the fore. Expect a lot more of that -- especially a push to mobile -- as a marketing trend in the coming year.

spring marketing

21 Clever Spring Marketing Campaigns and Tips

Spring brings with it a rebirth of just about everything. And it's a chance to dust off your marketing promotions. Top members of our small business marketing community shared with us some of their best Spring marketing ideas for your small business.

Looking for templates, checklists or guides? The Small Business Resource Center has them!