Marketing beer, wine and spirits has changed majorly in the last few years. Millennial buyers seem more interested in locally sourced products than ever before. And they don't mind paying more for these specialties.
Yahoo is reportedly seeking partners for its cross-platform marketing service, Gemini.
Your business may not be in the same league as mega brands liked LEGO and Hasbro. But a recent study shows how important social engagement may be to the top earning companies. And it may help you decide what social channels will give your brand the greatest boost too.
If you're executing a small business video marketing campaign, the natural inclination is to post to the old standbys: your company website and YouTube. But don't forget about LinkedIn.
With the amount of local mobile searches on the rise every day, having a wise local marketing strategy is necessary. Here are 8 tools that will help amplify your local search results.
Thinking of creating your company's logo but a little overwhelmed by the thought of it not being good enough? This may be a job for crowdsourcing. Lots of designers are ready now to craft your company's logo and keep you on budget in the process.
If you've worked hard to create what you think is a great company website, then it only behooves you to make sure people are reading it. Here are ways to boost your readership with some content marketing tweaks.
When you have a lean staff and limited resources, many small business owners have little or no choice. They must shoulder some of the responsibility for completing tasks themselves. But how can entrepreneurs avoid burning themselves out? How can they take a break without letting customers fall through the cracks?
Have you ever been to house ware and furniture retailer Ikea? If so, then you know the effective way this chain works at keeping customers engaged. But did you know that you can do much the same with your website?
The content you're creating for your website may be so good that others are trying to use it for themselves. This type of burglary though, may not always be a bad thing for your business.
As a content writer, you know that creating compelling copy is the best way to influence your customers and market your client's products. Here are some simple tips to consider that will help you transform your writing.
A company like Netflix wasn't exactly a trailblazer when it started. We all rented movies in the past. But the video sharing and streaming service found a way to create its own market. It could be argued that it's doing quite well now. Can your small business create its own market, too?