Small Business Trends

Mobile marketing. Sure, everyone’s talking about it. They’re busy talking about SoLoMo and how small business owners need to use mobile to target customers on the move. But with the rush to get in on this hot new medium, sometimes we let our excitement get the better of us and we don’t take time to plan our campaigns quite as Read More

Most of us have been told that we need more unique, relevant content on our websites. We need stuff that will differentiate us from our competitors, convert customers and give the search engines something to rank us for. Unfortunately, many of us take that as an excuse to add random blog posts and pages to our sites that do little Read More

Today, email marketing company Constant Contact announced its newest social media marketing product, Social Campaigns. Designed with the small business owner in mind, Social Campaigns will help companies grow their fan base on Facebook, Twitter and LinkedIn, as well as drive engagement.

The Problem Constant Contact Wants to Solve

I’m not Read More

Marketing is the business of promoting your product or service and connecting with your clients.  It’s also the tools and the process that you use to get the buyers’ attention.  Marketing is a conversation, and the better the communication, the better the relationship.

What is your marketing message?

Pay attention, because it’s wrapped up into everything Read More

Not to get sentimental on you, but a new year is quickly approaching. I know, it just sort of sneaks up on you. And with that new year c0kes the perfect opportunity to evaluate your brand, look at the value you’re bringing your customers and recommit yourself to improving upon that over the next 12 months. But before we can Read More

It seems we like to name everything lately. So, if you didn’t know, the Saturday after Black Friday and before Cyber Monday is now Small Business Saturday.  I was asked to write a post on promos and campaigns small businesses can run to capitalize on the special day, but something else is on my mind today.

Marketing that makes a difference doesn’t just happen. It takes planning and effort. Here are three questions that help get you to the heart of effective marketing:

1. What do I get for promoting your product?

In “The Cost of Free Publicity: How Much Is Too Little?,” Yvonne DiVita addresses the idea of large Read More

Email is not dead. Using email newsletters to stay top of mind with your audience and keep them up to date on what’s new and exciting at your company remains a great way to build new and repeat sales. However, before you can use email marketing as a way to leverage visitors and direct them to your website, you first Read More

On Thursday, October 20, 2011 at 8 PM Eastern time I’ll be on a Twitter chat hosted and sponsored by FedEx Office®. And I’d love to have you join us! Bring your questions, bring your expertise, bring your advice for others in the small biz community.

The topic is going to be branding – how to Read More

Griffin Hospital earns customer loyalty, and accolades, by creating customer experiences. Griffin Hospital’s efforts to understand the lives of patients and their families has earned them extreme customer loyalty. Their goal was to imagine what it would be like to be the patient so they could improve the experience for both patients and their families. But Read More