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Marketing Trends

Are Electronic Holiday Cards a Replacement for Real Cards?

Featured in Marketing Trends

This time of year, you want to send holiday greetings to all your clients and business contacts, but it’s time-consuming to handwrite notes, stuff them in envelopes, address them and mail them. Not to mention the fact that it’s a waste of natural resources. But are electronic cards…

The Best Media Buys to Get Your Customers’ Attention

We keep trying to figure out the next big marketing wave so that we can ride it first. But there’s a lot of benefit in maximizing what’s here now. In the Media Consumption 2011 Infographic, Ad Age, Magid Generational Strategies and MBA Online present an hour-by-hour look at media habits based…

Is Video Marketing the Future of Education?

The Internet makes our world smaller and our classrooms larger. Have you noticed the rise in online degrees? That’s the university system using a digital format to educate students in certain fields. The Internet itself is kind of like space, with undiscovered planets of knowledge in various…

Secrets to Marketing With Mom Bloggers

Just a few years ago, if someone said “mom bloggers,” you’d think of stay-at-home moms with nothing better to do than to review your brand’s products (I’m not saying that was true even then, but it was the perception). Now moms who blog are a force to be reckoned…

Amish Entrepreneurship: Black Buggies Make Great Signs

The Amish are natural entrepreneurs and business people. After all, they’ve supported themselves with farms for centuries. Their approach to life has been infused with the concept of free enterprise and self-employment. But as has been documented over the past decade in books and…

Google Panda: Forcing Businesses to Create Better Content

If you haven’t paid any attention to the news around Google Panda but use content to market your business, here’s what you need to know. Google recently changed the way it ranks websites with content in search engine results. So all the dozens of article directories (also known as…

Merchant Circle Survey Shows Early 2011 SMB Trends

Last week Merchant Circle released its quarterly Merchant Confidence Index, painting an eye-opening picture of the state of the industry, where small business are at, and who may just win the daily deal wars after all. As an SMB, it’s something I’d encourage you to take a look at. First, some…

New Survey Offers Glimpse of SMB Ad Outlook

Earlier this month local advertising firm Borrell Associates released its annual Outlook survey for 2011, which attempts to gauge where small and medium-sized businesses fall with investing in online advertising. This year’s study was particularly interesting, noting that SMBs actually make up…

Who Do Your Customers Trust: Friends or Experts?

It’s all a matter of trust. Whether we’re talking social media or business, it’s about building relationships with potential customers so they trust us long enough to stick around and hear what we have to say. Because if they don’t, all that great content, interacting and marketing won’t…

Google Gets Heavy-Handed In Local Search

Yelp, FourSquare, Facebook, Twitter – they’re all great platforms and represent huge opportunities for you to market to your customer base. But the big dog is officially on the scene and he wants to make sure you’re aware of his presence. The big dog, of course, is Google. It’s been hard…

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About Small Business Trends

Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. It is one of the most popular independent small business publications on the web.

Together with hundreds of expert contributors, Small Business Trends brings you the news, tips, advice and resources you need. "Small business success... delivered daily."

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