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Is It Worth It To Advertise In Your Local Newspaper?
Your small business’s advertising budget represents an area of discretionary spending that can be one of the hardest to analyze for return on investment. Indiscriminate ad placement is not an effective strategy. Failing to land your message on the right audience is like throwing money into…
Supplier Connection: Will It Really Help Small Businesses Get Corporate Contracts?
IBM and several other large corporations have launched a directory where small businesses can get listed to do business with large corporations.
Called the Supplier Connection, the site is open to U.S. small businesses.
If you are wondering what “small” means, it means your business…
Double Your Local Business Revenues Using Only The Web
Your potential customers have never had so many choices and so little time as they do today. Our lifestyles have changed, we have changed. But what has changed the most is the way we research and how we decide where to spend our money.
Consumers today, more than ever, rely on the Internet to find…
5 Things You Need To Have To Survive Local Search
The landscape of local search can be confusing, especially for small business owners with little or no time to navigate through it. Local search is different from general organic search in more than a few ways.
Some of the differences are:
The lack of a market leader that dominates the…
How To Trademark Shame A Larger Company
Trademark disputes have always been a thorn in the side of many small business owners and entrepreneurs. Creative business ideas and ventures, even when they are developed with the best intentions, sometimes run afoul of coming a bit too close to a larger company’s branding.
When this is the…
Vocus, Provider of PRWeb, Acquires iContact Email Marketing
Along with its quarterly earnings call today, Vocus announced that it had acquired email marketing software provider iContact for $169 Million cash and stock.
Screenshot of iContact home page announcing acquisition (above)
Entrepreneurs and small business managers may be most familiar with Vocus…
Learn the Latest Trends for Selling Through Affiliates, at #AMDays
The affiliate marketing industry is a multi-billion dollar industry here in the United States and in the U.K. By “affiliate marketing” we mean when one website (called an “affiliate” – example, Mary Smith’s blog) markets the products or services of another…
Are Electronic Holiday Cards a Replacement for Real Cards?
This time of year, you want to send holiday greetings to all your clients and business contacts, but it’s time-consuming to handwrite notes, stuff them in envelopes, address them and mail them. Not to mention the fact that it’s a waste of natural resources.
But are electronic cards…
The Best Media Buys to Get Your Customers’ Attention
We keep trying to figure out the next big marketing wave so that we can ride it first. But there’s a lot of benefit in maximizing what’s here now.
In the Media Consumption 2011 Infographic, Ad Age, Magid Generational Strategies and MBA Online present an hour-by-hour look at media habits based…
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Don't Be Afraid Of Paying Big Commissions
Many business owners understand that paying salespeople (straight) commission is a great way to motivate and reward them equitably for… Read MorePopular Posts
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