
We keep trying to figure out the next big marketing wave so that we can ride it first. But there’s a lot of benefit in maximizing what’s here now.
In the Media Consumption 2011 Infographic, Ad Age, Magid Generational Strategies and MBA Online present an hour-by-hour look at media habits based…

The Internet makes our world smaller and our classrooms larger. Have you noticed the rise in online degrees? That’s the university system using a digital format to educate students in certain fields. The Internet itself is kind of like space, with undiscovered planets of knowledge in various…

Just a few years ago, if someone said “mom bloggers,” you’d think of stay-at-home moms with nothing better to do than to review your brand’s products (I’m not saying that was true even then, but it was the perception).
Now moms who blog are a force to be reckoned…

The Amish are natural entrepreneurs and business people. After all, they’ve supported themselves with farms for centuries. Their approach to life has been infused with the concept of free enterprise and self-employment. But as has been documented over the past decade in books and…

If you haven’t paid any attention to the news around Google Panda but use content to market your business, here’s what you need to know. Google recently changed the way it ranks websites with content in search engine results. So all the dozens of article directories (also known as…

Last week Merchant Circle released its quarterly Merchant Confidence Index, painting an eye-opening picture of the state of the industry, where small business are at, and who may just win the daily deal wars after all. As an SMB, it’s something I’d encourage you to take a look at.
First, some…

Earlier this month local advertising firm Borrell Associates released its annual Outlook survey for 2011, which attempts to gauge where small and medium-sized businesses fall with investing in online advertising. This year’s study was particularly interesting, noting that SMBs actually make up…

It’s all a matter of trust. Whether we’re talking social media or business, it’s about building relationships with potential customers so they trust us long enough to stick around and hear what we have to say. Because if they don’t, all that great content, interacting and marketing won’t…

Yelp, FourSquare, Facebook, Twitter – they’re all great platforms and represent huge opportunities for you to market to your customer base. But the big dog is officially on the scene and he wants to make sure you’re aware of his presence. The big dog, of course, is Google.
It’s been hard…