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Top Small Business Marketing Trends for 2009
Marketing in 2008 became decidedly social — and 2009 will see the social elements of marketing accelerate. Social media went from being on the cutting edge, to approaching the mainstream. When I say “social” I mean marketing driven by word-of-mouth relationships.
As you go through…
Social Media: Speak our Language, Please
Social Media needs to tell the story in the language of CEOs and CFOs. The story CEOs and CFOs want to hear is the story of numbers that go up and numbers that go down.
Tell them the story of how social media will make the following numbers go up for their business:
leads
conversion rates
…
Top 100 Influential Online Marketers List
Invesp Consulting has released their first annual list of the Top 100 Most Influential Online Marketers for 2008. Among the top 10 are Jackie Huba, Darren Rowse, Brian Clark, Aaron Wall, and Guy Kawasaki.
Oh, and number 1? That would be Chris Hughes, creator of Barack Obama’s social…
SnackFest of Small Business Marketing Advice
John Jantsch at Duct Tape Marketing put together short “snack size” bits of advice about small business marketing for 2009. All of the advice is from folks who are active on Twitter, which is currently the rage in social media sites.
The advice is snack size because Twitter only…
Not Just the Yellow Pages Anymore – How People Find Local Businesses
How do people find your small business? Are they familiar with your business, or do they find you by doing research?
In the past, people went to the Yellow Pages to find local businesses. If you wanted someone to cut your hair, you look under “beauty shops” and call a salon. Yes,…
What Do Small Businesses Want?
What do small businesses want? How different should products and services that small businesses want be? That’s an interesting question. Or is it?
I googled “What small businesses want” and it fetched all of approximately 800 results – nothing close to what I am looking…
Differentiate Or Die In A Downturn
It wasn’t so hard to skate by when all ships were buoyed, when everyone was flush with cash. You didn’t have to work so hard to show you were the best. Or at least better than others. You just had to be good enough to take a big enough piece of the pie to get by.
Not any more (though,…
Pop Quiz: What is the Worst Thing to Cut Right Now?
Answer: whatever I’m selling. Or, alternatively, whatever you’re selling.
The emails pile in. Guess whose subject line is “the worst time to cut leadership training?” That’s right — they do leadership training. The worst time to cut email marketing? They do email…
Tell Me Why I Should Buy From You
A while back I was called on by a young financial planner. He was new to the sales game and began his pitch by touching on objections I MIGHT have. He would start with the objection and then try to explain why it shouldn’t be one.
Do you know what he accomplished? He GAVE me reasons not to…
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Don't Be Afraid Of Paying Big Commissions
Many business owners understand that paying salespeople (straight) commission is a great way to motivate and reward them equitably for… Read MorePopular Posts
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