Marketing Trends
Most Popular Marketing Trends
Is Video Marketing the Future of Education?
Secrets to Marketing With Mom Bloggers
Just a few years ago, if someone said “mom bloggers,” you’d think of stay-at-home moms with nothing better to do than to review your brand’s products (I’m not saying that was true even then, but it was the perception).
Now moms who blog are a force to be reckoned…
Amish Entrepreneurship: Black Buggies Make Great Signs
The Amish are natural entrepreneurs and business people. After all, they’ve supported themselves with farms for centuries. Their approach to life has been infused with the concept of free enterprise and self-employment. But as has been documented over the past decade in books and…
Google Panda: Forcing Businesses to Create Better Content
If you haven’t paid any attention to the news around Google Panda but use content to market your business, here’s what you need to know. Google recently changed the way it ranks websites with content in search engine results. So all the dozens of article directories (also known as…
Merchant Circle Survey Shows Early 2011 SMB Trends
Last week Merchant Circle released its quarterly Merchant Confidence Index, painting an eye-opening picture of the state of the industry, where small business are at, and who may just win the daily deal wars after all. As an SMB, it’s something I’d encourage you to take a look at.
First, some…
New Survey Offers Glimpse of SMB Ad Outlook
Earlier this month local advertising firm Borrell Associates released its annual Outlook survey for 2011, which attempts to gauge where small and medium-sized businesses fall with investing in online advertising. This year’s study was particularly interesting, noting that SMBs actually make up…
Who Do Your Customers Trust: Friends or Experts?
It’s all a matter of trust. Whether we’re talking social media or business, it’s about building relationships with potential customers so they trust us long enough to stick around and hear what we have to say. Because if they don’t, all that great content, interacting and marketing won’t…
Google Gets Heavy-Handed In Local Search
Yelp, FourSquare, Facebook, Twitter – they’re all great platforms and represent huge opportunities for you to market to your customer base. But the big dog is officially on the scene and he wants to make sure you’re aware of his presence. The big dog, of course, is Google.
It’s been hard…
Yelp Data Shows the Power of Mobile Marketing
With the rise of local, mobile and the social Web, small business owners have a lot on their plates in terms of marketing to customers. With so many options and avenues, you want to make sure you’re using the services and the platforms that your customers are gravitating toward, while also…
Social Marketing vs. Email Marketing: Is It War?
As of today, there are 59,300 Google results for the exact search phrase “email vs. social media.” Apparently it’s a hot topic and some people have declared war. It appears that the social-media mavens are already claiming victory by stating that “email is…
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