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Marketing Trends

Yelp Data Shows the Power of Mobile Marketing

With the rise of local, mobile and the social Web, small business owners have a lot on their plates in terms of marketing to customers. With so many options and avenues, you want to make sure you’re using the services and the platforms that your customers are gravitating toward, while also…

Social Marketing vs. Email Marketing: Is It War?

As of today, there are 59,300 Google results for the exact search phrase “email vs. social media.” Apparently it’s a hot topic and some people have declared war. It appears that the social-media mavens are already claiming victory by stating that “email is…

Why Networking in Person Still Matters

I have grown up in the business world working and interacting directly with people for many years. I enjoy it, I look forward to it and I still say it’s where the magic happens in relationships. But today, we have two worlds that are learning how to blend, balance and work together:…

2011 Small Business Marketing Forecast

Let’s talk about 2011 marketing trends. You may be saying to yourself, “The year has just begun–how can there be a trend already?” In November 2010, Ad-ology Research surveyed 752 small businesses owners in order to study “their attitude toward advertising.” This annual study…

Marketing Success Stories and Tips from Real Small Businesses, Courtesy of Yellowbook 360

As small business owners we are always looking for ways to maximize our business efforts. But I have discovered, like most of us, that the best investment is in the small business owner herself/himself. In that vein, learning from others is priceless. Yellowbook, a 360-degree marketing company, has…

Online Advertising: How to Do It Right

Most small businesses get stuck with their online lead generation in three areas: SEO – They understand the concept of search engine optimization, and do some work there, but they usually give up before great results are achieved. PPC – People get a Google AdWords account, invest some money,…

5 Tips for Creating Winning Small Business Videos

Video content is in – it has been proven that websites yield better responses when a video is featured. It’s no surprise; the average Web surfer has a short attention span, and prefers a shiny moving picture to wading through pages of text. Videos grab attention, engage viewers and, if…

5 Trends Uncovered at BlogWorld

Small Business Trends has been a media partner of BlogWorld Expo for several years but this is the first year I attended the show in Las Vegas. I just got back late last night, so while it’s still fresh in my mind here’s a report of 5 trends about blogging I noticed from the…

Key Takeaways From the 2010 Local Search Usage Study

While attending SMX East last week I had the privilege of listening to Gillian Heltai of comScore and Greg Stewart of 15 Miles speak on the Local Search Usage Study: Bridging The Caps, From Search to Sales recently put out by the two companies for 2010. The report was chock-full ofstatistics and…

4 Tips for Turning New Customers Into Repeat Customers

So much of our energy is spent trying to attract new customers. We want to increase brand awareness, make new connections and woo new customers into our stores. But we’ve all been told that keeping an old customer is cheaper than acquiring a new one. So what are you doing to make customers swoon…

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About Small Business Trends

Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. It is one of the most popular independent small business publications on the web.

Together with hundreds of expert contributors, Small Business Trends brings you the news, tips, advice and resources you need. "Small business success... delivered daily."

Small Business Trends