Marketing Trends
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Holonics Beats Offshore Outsourcing
Webcasting Heyday Has Passed
The heyday of webcasting as a marketing tool has likely come and gone already. This prediction comes just as webcasts caught on in 2003. A mere flash in the pan, so to speak.
So reports Sam Whitmore, editor of Media Survey, in his column appearing on Forbes.com.
He is referring to TV-like…
Effective Marketing Approaches Vary for Minority Groups
Businesses should use differing media and approaches to reach targeted minority audiences in marketing efforts according to Forrester Research Inc. Advertising-media technology and message-effectiveness trends continue to develop differently for different ethnic and racial groups. A mail survey of…
Email Marketing Still Strong for Small Business
Despite an unprecedented increase in spam during 2003, email marketing has remained an effective way to reach existing customers and contacts.
According to the 2003 DoubleClick Email Trend Report, legitimate marketers continue to get strong performance from email. Indeed, performance has for the…
Businesses That Don’t Explain Price Increases Will Be Penalized for Them
In a Gallup Poll conducted earlier this year of feelings about business sectors in the United States, the three sectors with the highest positive ratings were computer industry (70%), restaurant industry (66%), and grocery industry (63%).
The sectors with the worst negative ratings were healthcare…
Selling the Experience Not Just the Product
The Little Engine That Could is the greatest marketing book ever written according to Stuart Avery Gold, COO of Republic of Tea and author of Dragon Spirit: How to Self-Market Your Dream. For Gold, success and accomplishment are about how much you believe you can do something. Just like that Little…
Weekly SMB Market Roundup
The week ending November 14, 2003 saw the following new service and product introductions targeted toward small and mid-sized businesses (SMBs):
- Intuit released updates to its QuickBooks financial accounting software and its QuickBase information management software. The new releases include…
It Pays to Target Your Marketing to SMBs
It turns out that small- and mid-sized businesses are loyal to brands with which they’ve had a good experience. This comes from a study commissioned by City Business Journals Network and administered by Kadence Business Research.
The study showed that 87 percent of both small- and mid-sized…
China’s SMEs Growing in Importance
Behold the power of the small and medium sized business!
China, one of the last remaining bastions of communism, is holding a forum to discuss development trends for its small and medium enterprises (SMEs). “As China’s small- and medium-sized enterprise (SME) sector plays an…
Offshore Manufacturing Benefits Large Businesses and Consumers, Hurts SMBs
When manufacturing jobs go offshore, who benefits? Large American businesses and American consumers, that’s who. But not small and medium-sized businesses.
That’s according to a thoughtful article by Jon Markham. He dares to brave protectionist backlash and speak openly about a…
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Don't Be Afraid Of Paying Big Commissions
Many business owners understand that paying salespeople (straight) commission is a great way to motivate and reward them equitably for… Read MorePopular Posts
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