Marketing Trends
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More Trouble In Google’s Local Biz Center
Another week brings some more troubling news for small business owners and the state of their Google Local Business listings. There are two somewhat concerning stories that have sprung up as of late that you should be aware of. If only so you can make sure you haven’t been…
Yahoo Makes its Search Results More Local
Though sometimes it may feel like it, it’s not ALL Google, ALL the time in the land of search. There are other search engines that your customers sometimes use to find you. Engines like Yahoo. Or Bing.
Well, earlier this week Yahoo made it easier for searchers to find local businesses by…
Personal Branding Trends For 2010
Personal branding is not a new concept, but it’s something small business owners and marketers have to pay attention to now and certainly through 2010. Your brand is your clear differentiator and your competitive advantage. It’s also the first impression you have with potential…
Email Marketing in Small Businesses: Adoption, Budget, and Challenges
Earlier this year we partnered with research firm Hurwitz & Associates on an online survey of small businesses with 1 to 20 employees. (You may remember taking the survey here on this site, back in July.)
The survey was about marketing. I wrote about the first part of the report last month. …
How to Get More out of Email Newsletters
Welcome! We’re in the midst of the holiday season. That means the time to get those email newsletters out and into the inboxes of your customers is NOW. But before you hit “send” on that email marketing campaign, take a quick look at the recommendations below to make sure…
30 Useful Small Business Email Marketing Apps
Email marketing is one of the dominant ways that a small business reaches out to customers and prospects. Email marketing is about relationships — and successful relationship marketing involves a lot more thought than simply firing off a newsletter via email.
According to…
Who Is Visiting our Site, Why, And What We Do About It
So, probably by now, you have a website, getting a bunch of traffic to it and you’re implementing some tweaks to your site along the way. And yet you’ve got this nagging feeling that you’re not making the most of your website traffic.
Despite the many tools out there, I find that…
Five Killer Press Release Tips for Small Businesses
Let me tell this to you straight: most journalists will never write about your company or product.
Why not? You are not newsworthy! When I say newsworthy, I mean something new in your business that someone besides you (and your team) cares about.
So you know what I recommend? Coming up with a great…
Getting Long Tail Traffic From Custom Google Maps
One of the neat things about being a small business owner is how creative you can be in your marketing efforts. Earlier this week, local search expert Chris Silver Smith shared yet another long tail search opportunity for SMB owners using Google Custom Maps to try and attract new eyeballs. And…
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Don't Be Afraid Of Paying Big Commissions
Many business owners understand that paying salespeople (straight) commission is a great way to motivate and reward them equitably for… Read MorePopular Posts
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Inside Small Business Trends
Executive Director of NASE
Founder of Ego Blog
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