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EMV: The Upside Of Smart Card Adoption, Will Small Businesses Be Ready?
EMV and smart card adoption are becoming more important than ever, especially for smaller companies. The term “EMV” (which stands for EuroPay, MasterCard, and Visa, the three companies that devised the standard) refers to a set of fraud reduction technology standards that ensure payment…
Insider Tips on Creating a Publicity Friendly Retail Website
In the over 10 years I’ve had my public relations business, I have worked with many clients who have sold products through their websites. Their goal in getting media coverage is to get more traffic to their sites, as well as sales. To achieve those goals, I have often asked clients to make…
Peace, Love and Little Donuts: The American Entrepreneurial Spirit
I stopped into Wayne’s World BP Station on the corner of Mooring Line Drive and Tamiami Trail in Naples, Florida because I needed to fill-up with gas, – and because it was next to the PGA Tour shop where my next “errand” took me. I got a lot more than a full tank of gas that day when…
5 Money Saving Tools for Retail
It’s hard enough to compete with big-box retailers without paying big-box prices for the things that make your brick-and-mortar run smoothly. But 14the great thing about being a small retail business is that you’re more nimble and able to experiment with more affordable products and…
Did Free Shipping Day Do the Trick for Small Biz?
Free Shipping Day was December 12 in Canada and December 16, 2011 in the United States — and consumers, naturally, ate it up. But did it do what it was supposed to do for small businesses? Did it provide an extra shot of revenue during the busy holiday season? Let’s check in on Twitter…
Black Friday, Small Business Saturday and Cyber Monday Kick Off a Big Shopping Weekend
By almost all accounts, the start of the 2011 holiday shopping season was strong for retailers, who reported a 7 percent increase in sales over Black Friday 2010. Encouraged by a vigorous campaign supported by American Express and unseasonably warm weather in the northeast, shoppers made the rounds…
Small Retailers: Don’t Ignore Senior Consumers
With the holiday shopping season approaching, small retailers are looking for any edge they can get over big-box stores and discount websites. Well, new data from A.T. Kearney’s Global Maturing Consumer study offers an edge you may not have thought of: catering to senior shoppers.
Why should…
Ring Up Point of Sale Success Year Round
During the holidays and throughout the year, it’s important that the payment experience be efficient, secure and reliable for both the customer and the business owner. With the major holiday shopping season a few months away, now is the time for business owners to plan for maximum sales results,…
11 Customer Service Trends to Watch in 2011
Customer service is a perennial issue that is critical to all small business owners. Although it is included in every company mission statement, no one wants to focus on it. But some key customer service trends for 2011 make this phase of your business even more critical in the coming year.
Here…
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Don't Be Afraid Of Paying Big Commissions
Many business owners understand that paying salespeople (straight) commission is a great way to motivate and reward them equitably for… Read MorePopular Posts
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