Perhaps the most staggering number to come from a recent State of Retail report delivered at Microsoft's Envision conference in New Orleans is how much businesses are spending on the so-called customer experience. Hint: It's in the billions!
Need new ink or other office supplies in a jiff? Staples now lets you order those products for your business from the Facebook Messenger platform.
Enjoy this mouth-watering sampling of cookie businesses online that are selling cookies and similar baked goods on Etsy.
New data may throw a curve in your marketing plans. It turns out that Millennial shoppers aren't just looking for a snazzy ecommerce site, they really want to see your products in person.
Customers appreciate the ease that automation brings to their shopping experiences but offer bad customer service and they'll walk away. So, is your small business's reliance on automated processes as part of their overall experience having them look for alternatives?
New data from the J.P. Morgan Chase Institute reveals which U.S. cities are hotbeds for spending at small businesses. Big metro areas, like New York City, lead the way.
Here are some of the top trends small businesses need to look out for and take advantage of in the retail industry.
Want to know what it takes to convert visitors to your ecommerce site into customers? Take some cues from some of the best sites at converting people into customers.
What is a peer army? For those who haven't heard the term before, this is a revolutionary way to mobilize your superfans to grow your brand. But beware. This approach requires considerable effort from your company and that you give the participants something in return.
Customers have spoken. A new survey reveals what they believe makes for a great customer experience and what could end up in bad reviews on your customer service for your company.
Your website should be more than just a place to showcase your products and business. It should also serve as a place to interact with your customers and curious shoppers. Check out these 5 easy-to-implement features to your site that boost customer engagement.