May 29, 2016

Retail Trends

peer armies

What are Peer Armies?

What is a peer army? For those who haven't heard the term before, this is a revolutionary way to mobilize your superfans to grow your brand. But beware. This approach requires considerable effort from your company and that you give the participants something in return.


online customer

How to Get More Customer Engagement on Your Website

Your website should be more than just a place to showcase your products and business. It should also serve as a place to interact with your customers and curious shoppers. Check out these 5 easy-to-implement features to your site that boost customer engagement.


sidewalk sweeping

5 Ways for Small Retailers to Invest in Their Stores

It seems all the concern these days is maintaining or even just creating an ecommerce site for your small business. Don't forget your brick-and-mortar store, though. Here are 5 things you can do to keep your physical store looking fresh.


costco

Costco Eyeing Expansion to Offer Small Business Benefits

Costco is believed to be on the verge of a major expansion of its Costco Business Centers. These shops -- including the dozen or so already open -- are targeting small businesses, specifically, as their main customers.


mobile payment

Will 2016 Be the Year of Digital Wallet Adoption?

Consumer use of digital wallets like Apple Pay, Samsung Pay, Android Pay, and the like, is on the rise. Is this a signal that your small business should start accepting these forms of payment?


car lot

Automotive Insights Report Launched by Bing

Numbers from Bing Ads and Accenture show that almost half of American vehicle shoppers are getting information about their final two choices before they buy from online sources. So, if you're running any type of auto dealership, it may be time to invest in your online presence.


adidas shop

Should You Open a Pop-Up Shop?

Pop-up shops have really worked to help some big and small brands increase exposure and reach audiences they otherwise wouldn't encounter. How do you know if a pop-up shop is right for your business and how do you go about opening one?





Looking for templates, checklists or guides? The Small Business Resource Center has them!