
The 404 page on your Web site is what a customer sees should they click on a broken link, mistype something or simply try to access a page or information on your site that doesn’t exist. The 404 page you create for your audience is your chance to put that customer back on the right path, to give…

The last quarter saw a dip from 34 to 33 percent in the share of small business owners reporting that credit is difficult to get, according to the most recent Wells Fargo Small Business Survey.
Statistically, however, the share of small business owners reporting trouble obtaining credit has been…

Let’s face it: Too many of us spend a lot of time actively ignoring LinkedIn. We don’t intend to, it’s just not as flashy as some of the other social networks. But if you haven’t checked out the business social networking site lately, it’s time to stop ignoring LinkedIn and go back.…

Small business owners are notoriously busy. You have a business to run, a Web presence to manage, customers to serve, vendors to hunt down, invoices to pay, social media to keep up with, and, oh, sometimes you like to pretend to have a social life. With so many different things on your plate,…

As anyone who has been on either side of a venture capital deal knows, a fund raising agreement usually has so many provisions that someone inexperienced needs a glossary to read it.
Often one of these provisions discusses “drag along rights.” As Investopedia explains, these rights allow…

So many of us in the small business community rely on Gmail as our default email provider, and with good reason! We use Google because it comes at a price point we love (often free) and it integrates with other applications that we use on a daily basis – like our calendar and To Do list. If…

Back in May we told you about Google Business Photos, an effort by Google to pair small business owners up with professional photographers to take high-quality images of their business for their Google Places profile. At the time the program was only available in select cities so we encouraged SMBs…

You’re a small business owner. Most of your customers are the people who live within 25 miles of your storefront. Why does it even matter what the Internet has to say about your brand? That has no impact on your bottom line.
Right?
No. Dangerously wrong.
Weber Shandwick recently released a new…

Social media is a huge area of discussion in small business these days as a way to market, network and engage your clients and customers while boosting your brand. Here are tips on building an effective social media platform you may wish to consider.
Tips & Trends
Building a business platform.…