It's only a night light because we call it that. What if we called it a baby light? A certain 4-year-old serves as muse for a crafty lesson on rebranding.
UPS Capital makes an acquisition that will offer better business shipping insurance. For on Parcel Pro and what the company does, don't miss this post. For businesses that do shipping of valuable merchandise, this could be important news.
Making a successful sale always comes down to answering this simple question in your client's mind. But do answer it successfully requires you take some important steps in the sales process first.
When your business is struggling to retain customers, it doesn't hurt to look at how the masters do it successfully. In this case, take a look at how singer Taylor Swift has managed to keep a loyal following.
Automation is a huge trend even in small business these days. Creating systems in your business is important, especially if you plan to scale. Automation may be an easy solution, if you don't have enough employees (or if you are a solopreneur you can't be available for calls 24/7.) But the truth is there may be a backlash, if you take automation too far.
So what influences someone to buy from you? Is it the quality of your product or service, the price the effectiveness of your marketing campaign? Well, maybe. But there are some other factors you may want to share with your sales team.
If your small business is considering a purchase from a Chinese supplier through eCommerce giant Alibaba, a new trade assurance program may offer some further guarantee that the products you buy will be quality or that you will be compensated accordingly.
Using Apple Retail as a guide, it's easy to see that focusing on customer experience and customer happiness is far more important than honing in on closing a sale.
Nothing is scarier to an entrepreneur or small business owner than sales that have leveled out or, worse yet, are falling off. Fortunately, there are quite a few approaches you can use to bounce back.
With the first pick of the fantasy sales team draft ... One franchise owner has created a new sales motivation contest that mixes fantasy sports with company sales.
More than 2/3 of B2B companies have not identified their sales funnel. What is it? You'll need to know why it's vital for your sales team and business.