What are the two basic sales principles every business owner should understand? Go back in time with Jack Yoest as he recalls his first door-to-door sales job and what his first mentor taught him about the surprising qualities that separate good sales results from bad.
Sales is a tough game. And as a salesperson, you have to tread a fine line between aggressive and effective and overbearing and pushy. How does a salesperson avoid the latter traits?
When you're deciding to expand your small business, one of your most momentous decisions will be to hire your first sales rep. These insider tips, including numbers and lessons learned, will help minimize the risks inherent in hiring a salesperson to increase your all-important sales revenue.
Customers today don't really want to hear a straight sales pitch and you shouldn't be delivering them. Instead, to increase sales and foster future sales, try these 13 tips to help you get customers and would-be customers to open up to you.
You may never finally settle on a website design that truly meets your or your customers' needs completely. But these widgets and plugins -- mostly for WordPress sites -- can help go a long way to making your site customer friendly that don't require a whole lot of effort or expertise to implement.
The greatest sales pitch may only extend as far as the end of a first sale. But following up with your clients or customers could help build business relationships for the future.
If you want to learn how to increase your sales, figure out what your customers want first. This might seem like a very obvious piece of advice, but how to do you accomplish it? Ben Weiss, founder of Bai beverage company, shares one approach.
Even the best small businesses have off days or don't hit greatness with every customer. It's hard -- or impossible -- to please everyone. So, a negative online review of any small business is inevitable. Here's how to react when your business only generates 1 star and some nasty comments.
A small business's sales presentations are still critical to the goal of moving products and generating revenue. And with more lines of communication open to consumers than ever before, small business must ensure their sales presentations are working across all platforms.
As a small business owner, you're bound to meet lots of people. And if you're not, you should. So, in your travels and during networking sessions, you'll be wise to follow these commandments.
There are myriad ways to market your small business online but unless you're reaching your target audience directly, the chances of turning that effort into sales dwindles. Here are 11 tips to turn marketing pitches into sales for your small business.
When you're trying to make your product or service standout among a variety of others just like it, what's the first step? One possibility -- all other things being equal -- is to put a human face on what you do. A bit of personality can go a long way in any business.