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How to Pump Up the Volume on Your Online Marketing – Twitter Chat
Save the date! In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing. I am thrilled to partner again with Stephanie Chandler on this event.
We’re going to cover some of your favorite topics – from email…
The “Belong Subscribe And Engage” Marketing Plan
A sound and holistic marketing plan has always combined these areas:
Advertising: any paid form of communication through mass communication
Sales promotion: any short term incentive to encourage trial purchase
Events and Experiences: sponsored events or activities
Public Relations and…
9 Great Online Credibility Builders
Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation. On that note, the information that appears, or doesn’t appear, whenever your name is searched on the Internet is a litmus test of your personal and professional credibility. It’s…
How to Choose the Right SEO Tactics for Your Small Business
When it comes to SEO, many business owners are overwhelmed. There’s so much information out there, much of it conflicting, making it nearly impossible to drill down to the right strategies you should be employing. In this post I’ll try to walk through several of the considerations you should be…
Niche Communities, Social Media and Community Attitude Adjustments
No matter the physical location of your business, when it comes to being interactive — we have options. We can dive into social media and start building our fan pages, attracting our Twitter follows, pinning our boards, etc. We can build a thriving email list that keeps us in front of clients and…
Affiliate Tax Law Struck Down: 3 Problems With The Laws
Nine months ago the Performance Marketing Association (PMA), filed a lawsuit against the State of Illinois over a newly-passed law requiring out-of-state retailers that sell to Illinois residents to collect and remit sales tax. The theory behind the law is that by advertising through affiliate…
Why You May Not Want To Do Content Marketing
There is a lot of constant talk about content marketing. I am doing it right now. But please ask yourself the following questions before you kick start a blog or outsource your words to a content army. I have asked myself these questions because I have made the mistake of giving birth to a mediocre…
Email Remains King For Promotional Messaging
So sometimes social media gets all the attention for being a shiner medium, but that doesn’t mean email is dead. Not by a long shot. In fact, according to a new survey from ExactTarget [pdf], its email NOT social media that customers seek out most for promotional messages. Interesting, right?
But…
The Total Package: A Marketing Message That Resonates
Your company focus and marketing message should be so clear that it’s driven home in every opportunity you get. When clients experience:
your print media (business cards, posters, flyers, etc.)
your online media (websites and social media sites)
your office space
There should be a consistency…
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Don't Be Afraid Of Paying Big Commissions
Many business owners understand that paying salespeople (straight) commission is a great way to motivate and reward them equitably for… Read MorePopular Posts
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