Internet Marketing

Insights for a Tablet Ready Website

By Small Business Edito… - Apr 3, 2013 - 2 Comments

When you read statistics about the growth of the mobile Web, you may be thinking about an iPhone or other small smartphone. But what mobile web figures often include are statistics about tablets -- those hybrid mobile devices that are larger than smartphones, but smaller and more portable than … Read More

Todd Crawford on Opportunities in Affiliate Marketing

By Geno Prussakov - Mar 28, 2013 - 1 Comment

Meet Todd Crawford, an affiliate marketing veteran, Co-Founder of Impact Radius, and former VP of sales and business development at oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998, and worked at the affiliate network for more than seven years. At … Read More

Why You Should Target Moms When Marketing Content

By Amie Marse - Mar 25, 2013 - 4 Comments

Consider This Equation When Creating and Marketing Content Content + Social Media + Moms = Free Advertising. Okay, maybe not free, since you have to pay for the content production and the time your social media strategist spends on the campaign, but that’s the small print. There’s a … Read More

How to Create Your Content Marketing Game Plan

By Boney Pandya - Mar 24, 2013 - 16 Comments

Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business. Content marketing helps increase traffic, build links and create strong brand awareness. Quality content is of the highest importance when you’re developing filler for your Internet … Read More

10 Tips for Content Marketing Like a Rock Star

By Shawn Hessinger - Mar 22, 2013 - 6 Comments

Content marketing is on the rise. Seventy percent of businesses surveyed in a recent Econsultancy/Responsys Marketing Budgets 2013 Report said they intended to spend more this year on content marketing efforts. That puts content marketing ahead of both search engine optimization and email … Read More

New FTC Rules Specify How to Disclose Sponsored Tweets

By Joshua Sophy - Mar 21, 2013 - 8 Comments

The Federal Trade Commission has recently updated its rules for online advertising. The focus in the new rules is on short social media messages, such as Twitter tweets, as well as ads appearing on small mobile screens. The FTC's rules give specific guidelines on when and how to disclose … Read More

Bed and Breakfast Owners: Focus More on Google, Less on Facebook

By Annie Pilon - Mar 20, 2013 - 4 Comments

Bed and breakfast owners need to incorporate Google more into their marketing plans, according to a recent Local U bed & breakfast study. Hospitality business owners tend to focus on travel-specific sites over Google and other general search venues, according to Mike Blumenthal … Read More

Gary Marcoccia: Value of the Affiliate Marketing Channel #AMDays

By Geno Prussakov - Mar 20, 2013 - 6 Comments

Gary Maroccia, Director of Strategic Partnerships at AvantLink affiliate network joins Geno Prussakov, Founder of Affiliate Management Days and AM Navigator LLC to discuss the value of the affiliate marketing channel and the importance of attribution modeling for affiliate programs to track sale … Read More

5 Lessons You Can Learn from eBay’s AdWords Disaster

By Larry Kim - Mar 19, 2013 - 10 Comments

eBay has recently thrown in the towel for AdWords advertising, arguing that online ads are ineffective. In reality, eBay’s AdWords failure comes as a result of ignoring even the most basic PPC best practices. Below are lessons you can take away from a case study of eBay’s AdWords disaster. 5 … Read More

Blog Acquisition: A Surefire Strategy for Online Growth

By Pratik Dholakiya - Mar 17, 2013 - 2 Comments

We get very few guarantees in digital marketing. Whenever I see a blog post that promises to teach me the “secrets” to online success, I typically move on without even blinking. Yet, here I am, promising a “surefire” growth strategy. Have I lost my mind? No. I'm talking about an age … Read More

3 Unique Things to Look for When Hiring an SEO Company

By Melissa Fach - Mar 14, 2013 - 3 Comments

There have been plenty of articles out there about choosing or hiring the right SEO company, but I am going to offer 5 different suggestions based on my personal experience with clients. There are always things to ask SEO companies to see if they are qualified, but the big question is: Do … Read More

Kristin Hall of Google: Mobile Importance in Affiliate Marketing #AMDays

By Geno Prussakov - Mar 13, 2013 - 8 Comments

Meet Kristin Hall, a seasoned online marketer who heads up Google Affiliate Network's Publisher Development team. At Affiliate Management Days SF 2013 (April 16-17, 2013), Kristin will be representing Google on the keynote panel devoted to the role of the affiliate network. * * * Question: If … Read More