Internet Marketing

5 Must Haves For That About Us Page

By Lisa Barone - Jun 22, 2011 - 18 Comments

Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners. You think you know what you want to say, but then you get to … Read More

The Smart People Are on Twitter and Other Online Strategies

By Jamillah Warner - Jun 16, 2011 - 15 Comments

By now all of us - or at least most of us - know that we need a website and that the question is what we should do with it, not whether it should exist. Yet I meet small business owners, almost weekly, who don’t have websites and are still deciding what to do about it (if anything at all). On … Read More

Where to Get Local Citations to Improve Rankings

By Lisa Barone - Jun 15, 2011 - 14 Comments

According to the 2011 Local Search Ranking Factors survey put out by David Mihm, getting local citations was the most recommended off-site activity for small business owners looking to increase their SEO efforts. If you’re not actively trying to increase your number of local citations, you may … Read More

5 More SEO Strategies for SMBs to Avoid

By Lisa Barone - Jun 7, 2011 - 12 Comments

Toward the end of last year I shared six common SEO mistakes that small business often fall victim to and how they could avoid them. As there are obviously more than six mistakes that often plague our websites, I thought today we’d dig into a few more. I mean, sure, let your competitors keep … Read More

Google to Charge for Directions Location Extension

By Lisa Barone - Jun 1, 2011 - 5 Comments

Google’s Local Extensions in AdWords have been a favorite paid advertising technique for small business owners since it was released in 2009. With Local Extensions, business owners are able to attach relevant business information (like their address, phone number and a link to directions) … Read More

4 Ways to Market Your SMB With Flickr

By Lisa Barone - May 25, 2011 - 14 Comments

When we hear about social media and how we can use it to increase our marketing, too many times we pigeonhole ourselves into talking about the same sites. We think about using Facebook, Twitter, LinkedIn, etc. But what about some of the other niche sites? What about Flickr? As a small business … Read More

Teach Me How to Think About Internet Marketing

By Jamillah Warner - May 12, 2011 - 13 Comments

It’s overwhelming. It’s overloaded. Sometimes it's just flat out too much! It’s the information age and we have answers, tips, advice and thinly veiled marketing pitches for the latest “this-that-and-the-other” coming at us from every direction. And sometimes we love it. Because (if the … Read More

7 Steps to Disciplined Business Blogging

By Jon Gelberg - May 5, 2011 - 25 Comments

Everybody and his cousin is blogging these days. All it takes is a template and a little time on your hands to have your thoughts broadcast on the Web. An effective business blog, on the other hand, take a commitment of time, resources and intellectual energy. Unless you are committed to … Read More

Will Google Finally See Coupon Success With Latitude?

By Lisa Barone - Apr 12, 2011 - 10 Comments

And the check-in / coupon wars continue! After testing it out in Austin during SXSW, Google has rolled out Google Latitude Check-In offers nationwide, teaming up with partners like American Eagle, Macy’s and Quiznos to let users "unlock" offers all around the United States. It may not seem … Read More

Google Display Network: The Black Hole of PPC?

By Robert Brady - Mar 17, 2011 - 18 Comments

Many advertisers have tried their hand at the Google Display Network (formerly known as the the content network) and concluded that just like a black hole sucks up all matter and light, the Display Network sucked up their money and left them with nothing. While I can sympathize because I too have … Read More

The 4 C’s to Irresistible Online Branding

By Lisa Barone - Mar 9, 2011 - 11 Comments

Let’s face it – we’re all obsessed with creating a great brand. We have to be! With so much competition, so many ways to reach out to customers, and so many chances to be overlooked we have to fight for attention and placement in customer’s top of mind. And that takes creating a brand that … Read More

Adapting the Traditional Editorial Calendar to Meet Today’s Content Demands

By Lyndsey Frey - Feb 21, 2011 - 4 Comments

Content is king. Whether it’s in the form of text, video or audio, the more valuable and timely content you publish, the more relevant you will become online. Content marketers weave a web connecting their websites to their blogs to their social networks and back again. They are not only … Read More