Internet Marketing

3 Tips for Success in E-Book Marketing

By Shawn Hessinger - Mar 13, 2013 - 13 Comments

E-books are exploding. A 2012 report by publishing authority Bowker suggests more than 87,000 titles appeared between 2010 and 2011, representing a 129 percent increase in the number of e-books published over the same period. The popularity of e-books provides obvious benefits for small business … Read More

3 Video Tips That Can Make or Break Your Blog

By Amie Marse - Mar 11, 2013 - 5 Comments

We’re a couple of months into the new year and it’s safe to say that everyone has thrown predictions out into the ring about what the year holds for content marketing. By all accounts, this year is shaping up to be the year of visual marketing. Pinterest, Instagram, Tumblr, video. . .great. … Read More

How to Use Facebook Custom Audiences to Target Your Market

By Shawn Hessinger - Mar 7, 2013 - 5 Comments

Businesses have certainly taken to Facebook. According to Dan Levy, Director of Small Business at Facebook, there are over 15 million business pages on Facebook as of early March 2013 -- that's an increase of 2 million more just since December 2012. Business have also taken to the … Read More

How to Use Evernote to Help You Keep Your Blog Active

By Melissa Fach - Mar 7, 2013 - 21 Comments

Anyone that has a blog knows there are times that it is very difficult to come up with things to write about. Sometimes you just don’t have time to write, but need to create a post quickly. I am going to tell you how I use the free, non-business version of Evernote to keep blog posts flowing and … Read More

David Naffziger: How Merchants Can Protect Themselves From Affiliate Violators #AMDays

By Geno Prussakov - Mar 6, 2013 - Leave a Comment

David Naffziger, CEO of BrandVerity, a robust technology platform which enables affiliate managers to combat trademark abuse and advertising fraud, joins us for an interview on merchant protection. At Affiliate Management Days SF 2013 (on Apr 16-17, 2013), David will be speaking on the topic of … Read More

10 Ways You Can Avoid Becoming An Email Robot

By Susan Payton - Mar 5, 2013 - 17 Comments

Now that you know how not to be a social media or content robot, let's look at another great marketing tool that is often abused: email marketing. I know. When you're busy and doing everything yourself, it's easier to slap together an email as fast as you can without bothering to customize it or … Read More

Your Blog: Hub of the Great Content Marketing Wheel

By Amie Marse - Feb 27, 2013 - 19 Comments

Disclaimer: I’m a sucker for a good analogy. That being said, let’s roll. We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince … Read More

What to Blog About: 11 Ideas For Service Related Businesses

By Melissa Fach - Feb 27, 2013 - 13 Comments

One thing I hear about all the time is that people want to blog, but they have no idea what to blog about. So here are some ideas. I am going to go over the reasons why blogs are useful for service related businesses and then explain some ways businesses can blog about their services. Why Blogs … Read More

Hunter Boyle: Affiliate Management, Challenges and Email Marketing #AMDays

By Geno Prussakov - Feb 27, 2013 - 6 Comments

Meet Hunter Boyle, a multichannel marketer and content strategist, who is now Senior Business Development Manager at Aweber. At Affiliate Management Days SF 2013 (April 16-17), Hunter will be revealing ways in which affiliate managers and advertisers may effectively maximize affiliate … Read More

Are Google AdWords Offer Extensions Right for Small Businesses?

By Larry Kim - Feb 25, 2013 - 7 Comments

Google has just started rolling out a new AdWords advertising extension that will mean big opportunities for small businesses. AdWords Offer Extensions is a new ad extension that allows advertisers to add a discount offer or coupon to a standard Google search ad. This is what an Offer Extension … Read More

Twitter Ads API Gives You More Advertising Options

By Annie Pilon - Feb 24, 2013 - 5 Comments

Twitter recently announced the launch of its advertising API, a move that will allow marketers to create more sophisticated ad campaigns and integrate Twitter advertising into their broader marketing plans rather than simply purchasing ads directly through Twitter. Previously, businesses that … Read More

3 Guest Blogging Mistakes to Avoid

By Melissa Fach - Feb 21, 2013 - 14 Comments

As an editor for several blogs that accept guest posts I see a lot of the same mistakes made over and over. If you are hoping to become a guest blogger for a particular site, I recommend you review the following mistakes and avoid them. Failure to Research What the Blog is About Blogs that are … Read More