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Social Media

A Picture Is Worth A 1000 Words: Pinterest Is On To Something

Featured in Social Media

Ok, I am a Pinterest newbie, arriving on the site because of the enthusiasm of an artist friend, Ann Kelle. As a surface designer, naturally Pinterest is one of her online stomping grounds. However, I’m a writer active in the small business arena so I was slow to respond to her excitement and…

Spending Too Much Time on Twitter

Many of us love engaging with our customers, industry folks and like-minded individuals on Twitter. Some of us also believe that time spent on Twitter translates to more awareness for our brand, and thus more customers. But how do we measure if it’s working? Or how much time is too much…

BrandMyMail, A New Way To Integrate Social Media & Email

If you’re looking to take your email and social media activity one step further, you’ll want to check out a new startup called BrandMyMail.com which helps small- and medium-sized businesses integrate their social media presence into the emails they’re sending out to…

How to Promote Offline Events On The Web

Just because you’re working hard on those social media resolutions doesn’t mean you’re not still doing cool things off the Web. You still have your meet ups, your local events, your community gatherings, your sponsorships and, of course, you’re still the resident browner baker for your…

6 Ways To Tell If You’re Social Media-Ready

Last week I offered up 10 social media resolutions every SMB should adopt in 2012. But that may not have been fair. Because the truth is not every company is suited to engage in social media and even those that are may not necessarily be ready to do so. In fact, some companies would fare better to…

What Does Your Facebook Profile Reveal About You?

If you’re like most people, you use your Facebook profile to connect with friends and family. But you may also connect with coworkers or business contacts, like I do. Are you conscious of what you’re posting on Facebook, given the mixed audience? Your profile might be telling more about…

5 Reasons Google+ Is Worth It For SMBs

In case you haven’t heard the news: Traffic to Google+ jumped 55 percent in the month of December and is expected to hit 400 million users by the end of 2012. I know, it’s almost impressive, right? But many small business owners are still completely ignoring the platform, either because…

10 Social Media Resolutions for 2012

The 2012 business year officially starts today. With the mini-breaks and shortened weeks gone, all that’s left to do is tackle that To-Do list that’s twice the length of your arm once and for all. If you need help figuring out where to start or what habits to pick up in social media this year,…

Vertical Response Acquires Social Media Platform Roost

Vertical Response, known for its email marketing system that serves over 100,000 customers (many of them small businesses), just announced that it has acquired the Roost social media tool. Roost, based in San Francisco, allows you to update your social media accounts (currently Twitter, LinkedIn…

Finding Blog Inspiration in Unlikely Places

You’ve read all the posts about why your business should blog (like this one from Techipedia) and you’ve decided you’re on board. You get it. You want to take advantage of the SEO benefits, the added authority and the community that you’ll be able to build on your own site. You have the…

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