February 11, 2016

Social Media

Use our Social Media Calendar Template to organize your social networking tasks to create a stronger, more targeted social media marketing strategy. Or simply browse this section for social media marketing advice and insights. Here you will find loads of information containing actionable social media marketing tips.


Will a New Algorithmic Timeline Change the Look of Twitter?

Reports that Twitter is going to be changing its timeline presentation to one based on an algorithm, not one based on when tweets are sent. The so-called news was short-lived, at least for now. CEO Jack Dorsey says there are no plans to change the overall way we view the site right now.


Starting Your First Social Campaign? Check These Best Practices First

You've been reading about how your small business needs to be marketing itself on the umpteen social media channels available to you. Now, you're finally ready to do it. But before you begin, be sure to heed these best practices so your campaign doesn't drive people away from you.

periscope app

Legal Warnings for Small Businesses Using Periscope

Periscope can be a great marketing tool for your small business. And judging by the way it's growing, it seems a lot of businesses -- big and small -- are already on board. While you're streaming, you must be mindful of some important legal pitfalls.

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See Which Pinterest Pins are Popular with Men

Despite social beliefs, there are plenty of men using Pinterest. Here are the top male user topics searched and posted about on Pinterest. Learn how male pinterest users are using the site.

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How Social Media Analytics Improve Social KPIs

Analytics tools and your social media campaign should be working hand-in-hand. Here's how to read your social KPIs to show if your campaign is hitting where it counts.

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14 Factors Contribute to Viral Success, Study Finds

BuzzSumo has found 14 traits of viral success online in a recent viral study. If your small business is looking to attract a lot of traffic in a hurry, look at these factors to viral success and see how they might apply.

watch what you tweet

Watch What You Tweet!

If you want to avoid ever having a court stenographer repeat back what turned out to be an embarrassing tweet you once sent from your business or personal account, it's best to be mindful before hitting the Send button.

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Tag Photos #ThisIsRetail, Get Your Business Featured on Instagram

An Instagram promotion coordinated by the National Retail Federation is giving all retail businesses an opportunity to be showcased on the social media site. Simply apply #thisisretail to any Instagram post from your small retail business to get some added exposure.


What Can Facebook Custom Audiences Do for Your Marketing Campaign?

Email marketing is very effective, sure. But people have a tendency to tune those messages out over time, especially if you send too many. Check out the options available via Facebook if you want to hit an engaged targeted audience with your message.