Many users may think of social media channels like Facebook, Twitter and Instagram simply as places to share information and the latest news with friends and family. But businesses can also find these sites helpful when promoting a Web presence to online customers.
What's your best look for a LinkedIn profile photo? It's probably not going to be the same photo you use for a Facebook or Twitter profile. Here are tips on what makes the perfect LinkedIn photo.
Are you not sure where to market your business on social media? Check out these stats on the 10 most popular social media sites on the Web today.
There is more evidence that the days for Google Plus, the company's attempt at a social media network, are numbered. That's especially true after Google just announced that Google Plus Photos is shutting down and has been re-branded as Google Photos.
What's the secret to going viral? There isn't one. Apparently, it just happens. But there are ways to approach your Web presence to increase the chances of your small business going viral.
Twitter's video streaming app, Periscope, is now available for download for both iOS and Android. Here's a look at how businesses can utilize this new video app right away.
Facebook has partnered with several creators of high-quality video content in announcing a plan to share Facebook video revenue generated off videos posted to the social network. The deal is similar to the one YouTube has in place with its users.
Small businesses can learn a lot from the recent events that unfolded at Reddit. Now former CEO Ellen Pao resigned from her post after users were angered by the way she ran the company.
Pinterest is the latest social media platform that's allowing visitors to make purchases directly from content they see on the site. The photo-heavy Pinterest is adding Pinterest Buyable Pins to some content now and more in the future.
A partnership between Wix and Facebook will allow WIx users to create ad campaigns on the social media network. Wix-created ad campaigns will generate content created on Wix and post to a company's Facebook Page feed.
If your small business is ready to partner with a firm to handle much of your social media marketing, then you'll need to ask these three questions to ensure you're getting the most from your investment.
Twitter recently released a study claiming the much celebrated hashtag may not be what it once was. In fact, Twitter says, it may actually be hurting your click-through rate. Nonsense, says WordStream founder Larry Kim. Kim shares some pretty compelling evidence from his own tweets suggesting it just ain't so.