
How do you train mainstream Internet users to not only leave reviews, but also to use your platform when they do it? You make it as simple as you can. And that’s just what Google has done.
The Google Mobile Blog announced last week that users can now update their Twitter status when they review a…

Content gets hailed a “King” quite a bit, but that doesn’t mean business owners understand its true power or what “creating great content” really means in the year 2011. If content creation is an area that still makes you a little uneasy, it’s time to tackle it. Because on the Web,…

Last week on SmallBizTrends we discussed some of the new changes being made to Facebook brand pages designed to increase communication between brands and users. As a SMB owner myself, I was really pleased with the announced upgrades. I felt they addressed many of the long-standing frustrations I…

If you’re a small business owner who uses Facebook brand pages as a way to market your business, you may have noticed a little prompt asking you to update your page recently. It’s all part of a major brand page overhaul that Facebook says is designed to help business owners better manage…

You’ve taken the plunge. You’ve finally accepted just how powerful a blog can be to your small business and made the decision to add a WordPress blog to your site. You’re even working hard cracking out some small business blog ideas that will help you build thought leadership, connect with…

In my debut post earlier this month on Small Business Trends, “Why Networking in Person Still Matters,” so many people commented their agreement and successes about networking in person, face to face. As a followup to this, I wanted to talk about relationships from the virtual entry…

Take that, GoDaddy!
With the Super Bowl coming up this weekend in the United States, many people will be glued to their televisions. Some of us couldn’t care less about the game — no, we’ll be watching this year’s Super Bowl ads. Because in true American fashion,…

Coming into the New Year, we saw lots of reports that small business owners would be upping their social media spend in 2011. Reports suggested perhaps the “experimentation” days of social media were over and that businesses were beginning to treat it like a real marketing channel,…

There was a time when online coupons were presumed dead. However, in 2011 they’re cool again, having established themselves as a trusted friend of local retailers and an ally in helping them attract customers online and in store. In 2010, coupons were named one of the five can’t miss mobile…