Social Media

How To Save Your Brand On Twitter

By Lisa Barone - Jun 22, 2010 - 5 Comments

It's not really that uncommon. You head to your favorite social networking site, read what people are saying, and you stumble across that one tweet or status update that makes you wince a little bit. You have a reaction because the content they're putting out, well, it doesn't do much to show … Read More

Something To Watch: Twitter Places

By Lisa Barone - Jun 16, 2010 - 8 Comments

On Monday, Twitter revealed that they'll soon be giving users the ability to give context to tweets by allowing them to tag tweets with specific locations via Twitter Places. Once tagged, users can click the location cited in the tweet and see a list of ALL the tweets coming from that particular … Read More

How Does Social Media Aid Lead Generation?

By Lisa Barone - Jun 3, 2010 - 19 Comments

If you're still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for lead gen among technology marketers. And while that could seem somewhat skewed based on … Read More

5 Social Community Myths Hurting Your SMB

By Lisa Barone - Jun 1, 2010 - 20 Comments

I've learned quite a bit in my dealings with large and small companies in social media. Mostly that there are still some pretty dangerous misconceptions about the best way to build a community. While companies may understand the importance of getting involved, they're still not getting what it … Read More

8 Must Haves For Your Twitter Contest

By Lisa Barone - May 26, 2010 - 13 Comments

Spend ten minutes on Twitter and you're likely to find someone giving away an iPad, iPhone or iSomething. Contest marketing is everywhere on social media and it hasn't escaped SMB owners looking for new ways to gain followers or build awareness. And it hasn't for one important reason - it … Read More

Facebook Takes Away, Gives Back Landing Tabs

By Lisa Barone - May 25, 2010 - 19 Comments

In case you missed it, there was a lot of discussion last week regarding Facebook, small business owners, and customized landing pages. First SMB owners could have them, then they couldn't and now they can again. So what happened? And can SMB owners really trust that they're back for good? In … Read More

Attend The Small Biz Social Media Summit: Get a Scholarship

By Joel Libava - May 14, 2010 - 7 Comments

Next month small business owners and leaders will be gathering in the Midwest to learn about today's social media tools and strategies. Are you one of them? About the Small Biz Social Media Summit This June 5 - 6, 2010, the Small Biz Social Media Summit will take place in Hutchinson, … Read More

20 Reasons People Unfollow You On Twitter

By Lisa Barone - May 13, 2010 - 46 Comments

I tightened up my Twitter follow list yesterday. I like to do that every month to filter out the voices I've stopped listening to and to hopefully add in some new ones. The whole process made me curious as to why other Twitter users may decide to unfollow someone. So, I thought I'd ask. And the … Read More

The Social Media Money Formula

By Tyler Garns - May 13, 2010 - 24 Comments

Not long ago, Anita led an @sbbuzz Twitter chat on the topic of social media. The debate was really exciting and it was great to watch as people tweeted back and forth, discussing the "profitability" of social media efforts for small businesses. Some argued that social media is profitable if … Read More

Get Ready: Here Comes Twitter Business Center

By Lisa Barone - May 12, 2010 - 9 Comments

After months of rumored testing, small business owners can finally get a glimpse of the forthcoming Twitter Business Center, which boasts several impressive new features to help them connect with customers. Mashable has the full scoop (with screenshots) of the new Twitter console and there's lots … Read More

Get More From Facebook Status Updates

By Lisa Barone - May 6, 2010 - 20 Comments

You want to be savvy about your social media presence. You know not to ignore your blog for Facebook, but you're smart enough not to completely write it off either. So each day you go in and post a Facebook status update that you hope will inspire your fans to visit your site. There's just one … Read More

Banning Social Media Doesn’t Work, Education Does

By Lisa Barone - May 5, 2010 - 11 Comments

What does your inhouse social media policy look like? Does it include banning employees from using sites like Twitter and Facebook during work hours? If so, you may want to rethink it. Because, well, it's not working. eMarketer reported on a new study from security solutions provider nCircle … Read More