Social media has not only been a great place for small businesses to make personal connections with their customers around the world, it's becoming a great marketplace for them, too.
Use our Social Media Calendar Template to organize your social networking tasks to create a stronger, more targeted social media marketing strategy. Or simply browse this section for social media marketing advice and insights. Here you will find loads of information containing actionable social media marketing tips.
Facebook may be taking a run at Yelp and Angie's List with the release of its new Professional Services search. The feature gives users the ability to find local service businesses near them.
What your small business posts to its social media accounts, there are lots of things to consider about its reception. You may need to think of another reason to filter those posts ... it could impact your ability to get a loan.
LinkedIn recently made a big change to its Groups feature. They're now private. That should mean the end of spam messages infiltrating Groups on the social site.
You are likely using Facebook to improve your company's social media presence. And from time to time, there may be more than a few questions about what's available to you or how to use certain features. Luckily, Facebook has published plenty of guides to help. Here's a repository of those resources.
In 2015, Pinterest became one of the most talked about social media platforms. In a way to wrap up the year, Pinterest is revealing its Top 10 searches on the site for 2015.
Twitter has announced an initiative that will get Promoted Tweets in front of users that aren't logged in, like on Google searches.
Twitter's Promoted Trends is one advertising platform from the social media site that gets your company's tweets appearing on users' timelines for a specific period of time.
Facebook's Mark Zuckerberg recently made a big announcement by saying he's giving 99 percent of the stock he holds in his company to his heir-to-be. Are you as willing to hand over your fortune (no matter how small) to the next in line in your family?
Apple has shut down the pioneering social analytics solution it acquired two years ago. So where does that leave your business when seeking the analytics necessary to meet your marketing needs?
Your small business's social media presence is vitally important to its success. But maintaining that presence takes time ... a lot of time. For small businesses, automation tools can really help lighten the workload.
In a battle of Twitter and the upstart Snapchat, where should your small business be focusing its marketing dollar to get a maximum return?