If your small business is ready to partner with a firm to handle much of your social media marketing, then you'll need to ask these three questions to ensure you're getting the most from your investment.
Twitter recently released a study claiming the much celebrated hashtag may not be what it once was. In fact, Twitter says, it may actually be hurting your click-through rate. Nonsense, says WordStream founder Larry Kim. Kim shares some pretty compelling evidence from his own tweets suggesting it just ain't so.
When President Obama took to Twitter, he got more followers in the first four hours than actor Robert Downey Jr. had when joining in 2014. But what business owners will want to take note of is how the Tweeter in Chief uses his new platform.
Twitter can be a powerful tool for promoting your business online. But beyond just getting your company' brand name in front of that audience, there's the question of how to better engage customers on Twitter. Here are four steps you may want to try.
So what does the new Facebook Author Meta Tag do for you and your business? Well, think of it as a way to grow your social media following. It makes it easier for people on the social network to follow you once they decide they like your content. Win-win!
Though businesses often use Facebook for marketing, these restaurants used it to curb some negative behavior engaged in by a small group of customers known as dine-and-dashers. You won't believe what they did.
For the longest time, there was little doubt that YouTube was the king of all Internet videos. But the site is getting some serious competition from Facebook, especially since the social media site started allowing users to embed their videos pretty much anywhere they wanted.
Cassie Ho, of Blogilates, spends about two hours every day responding to comments she receives from blog readers and social media sites. The seemingly endless task sounds tedious but she feels it's critical to her business.
Watch out. Big companies are becoming ever more protective of their brands with aggressive action against startups who's names, at first blush, would seem to bear only a casual resemblance. Take, for example, the case of Designbook. It's only similarity to its more popular rival seems to be the fact that it is a social network with the word "book" in it's name.
Social media was once only a tool to build your brand. You could drive traffic to your website and increase engagement. But social media activity was limited to marketing a business not selling its products -- until now!
Small businesses everywhere are using Facebook to grow and reach new audiences. And if you're not using Facebook to benefit your small business, you're definitely missing out on a great opportunity.
Direct messages on Twitter will soon have no character limit. The company announced the change that will allow messages between users, not shared with the public, to exceed the 140-character limit that's the hallmark of the site.