Social Media

Klout Scores Now Include Bing and Instagram: What It Means to You

By Amanda DiSilvestro - Apr 7, 2013 - 11 Comments

By now a lot of us may be tired of hearing about Klout, because it just doesn’t seem to make all that much sense to many. Measuring social influence is a great idea, but for some reason people still don’t seem to take these numbers seriously. Even after Klout made changes back in September 2012 … Read More

Facebook Home Unveiled: Replaces Home Screen of Android Devices

By Joshua Sophy - Apr 4, 2013 - 3 Comments

At a press event today, Facebook CEO Mark Zuckerberg, dressed in his trademark zippered hoodie, announced Facebook Home for Android. It is something he described as "more than another app but not really an operating system." It will change your phone's home screen and replace it with Facebook … Read More

10 Reasons to Boost Your Twitter Presence

By Shawn Hessinger - Apr 4, 2013 - 5 Comments

Twitter recently relaunched its revamped Twitter for Business site as a way to again show businesses the power of a Twitter presence. Businesses, it turns out, need little encouragement. A recent survey by email marketing provider Constant Contact shows an increasing number of small businesses … Read More

Twitter Relaunches its “Twitter for Business” Site

By Joshua Sophy - Apr 2, 2013 - 9 Comments

There may be more than 200 million registered users on Twitter and it may be among the fastest-growing social media networks - but small business owners may not be taking advantage of what it has to offer them. Twitter wants you to know what the site can do for your business. Twitter … Read More

Facebook Replies Feature Introduced: Here Is the Buzz

By Shawn Hessinger - Apr 2, 2013 - 1 Comment

Last week, Facebook introduced a new feature called Facebook Replies via an announcement on the company's Facebook + Journalists page. Facebook Replies allows your followers or customers to respond directly to specific comments on your page, creating individual conversation threads rather than … Read More

Twitter Tweet Leads to Two Firings, DDoS Attack, Copious Criticism

By Anita Campbell - Apr 1, 2013 - 1 Comment

Imagine being in the same situation as Jim Franklin, the CEO of SendGrid Inc. One of your employees tweets a photograph along with a critical comment at a large software developer’s conference known as PyCon, in California, where she was attending on behalf of the company. In the tweet she took … Read More

5 Tools to Research the Demographics of Your Twitter Followers

By Ann Smarty - Apr 1, 2013 - 54 Comments

Many of us find ourselves with a bit of a problem. We have plenty of followers on our Twitter accounts, and yet we are getting next to no retweets, mentions or overall benefits from those followers. Because of that, many people think that the whole Twitter marketing thing is all hype. After all, … Read More

4 Steps To Improve Your Google Plus Profile for Business

By Timothy Carter - Mar 28, 2013 - 11 Comments

Google Plus for business continues to gain momentum in the social media universe and it's important to know how to create the best possible profile. This is especially true if you're promoting your business. Below are four steps to improve your Google Plus profile visibility in search engines … Read More

Yelp Says It Can Generate $8,000 for Local Businesses

By Joshua Sophy - Mar 26, 2013 - 3 Comments

Yelp is trying to help small business owners quantify how much the company's website is helping them. The site announced a new feature, the Yelp Revenue Estimation Tool, that acts as a revenue calculator for business owners to determine how much money Yelp customer leads have generated. The … Read More

Facebook Considering Hashtags: 5 Ways to Use Hashtags

By Shawn Hessinger - Mar 26, 2013 - 24 Comments

Facebook hashtags could make it easier to find others on the social networking site and market your business, if the hashtags feature is soon added as insiders and a recent Wall Street Journal report have suggested. Hashtags, a feature up until now associated mostly with rival Twitter, have … Read More

4 R’s Boost Engagement: Respect, Respond, Relate, Recognize

By Deborah Shane - Mar 20, 2013 - 11 Comments

So much of our success in business and life depends on our ability to be a "people person" and our likeability factor. We spend a great deal of time interacting and dealing with people in person and equally online now. Not everyone is a people person, or cut out to be a social butterfly. … Read More

4 Reasons to Rethink Facebook Engagement

By Shawn Hessinger - Mar 19, 2013 - 28 Comments

An estimated 67 percent of American adults use Facebook today. That makes the social media giant on the surface the best channel for small business owners to connect with their clients, customers and partners. But there are reasons to rethink Facebook engagement. Those reasons include signs … Read More