Social Media
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How to Groom Social Media-Ready Employees
6 Stages of Social Media for SMBs (and everyone else)
As with anything, there are stages for small business owners who decide to get involved with social media. Mastery doesn’t come all at once. We start at the bottom, we learn new tools and tricks over time, and eventually we work through common issues just as others have before us.
In my…
5 Ways Social Media May Kill Customer Loyalty
One of the strengths of social media is its ability to connect you directly to your customers and provide an open dialogue for conversation, customer service and awareness. It allows you to build loyalty by giving your customers an inside view of your business and giving them something that not…
3 Stats to Think About When Crafting Your Social Media Campaign
There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really…
How Online Tools Helped a Family Farm Get New Business
How can online tools help your small business get new customers? I experienced a real-life case study of this principle recently. Together with a few of our friends and family, my family went to Crumland Farms in Frederick, Maryland, recently and had a great experience and perfect weather. We used…
Save the Date: Twitter Chat, October 20, About Branding
On Thursday, October 20, 2011 at 8 PM Eastern time I’ll be on a Twitter chat hosted and sponsored by FedEx Office®. And I’d love to have you join us! Bring your questions, bring your expertise, bring your advice for others in the small biz community.
The topic is going to be branding – how…
Social Media Policy: How to Get Started
For small business owners, creating a social media policy is an effective way to help your employees interact with customers, clarify your marketing messages and protect your credibility online. Let’s look at how to create a social media policy.
What Is a Social Media Policy?
Here’s one…
Where the Heck Is Twitter’s Activity Tab?
For a site that thrives on being in the moment, Twitter is taking its sweet time to fully roll out its new Activity tab feature. The new feature was first launched nearly two months ago to immediately alert you to the Retweets, Favorites and Follows of your Twitter pals.
Simply put, the…
10 Ways To Grow Your Blog’s Community
As a small business owner, you love your blog. Your blog is where your community goes to hear your insight, it’s where they learn more about you, and it’s where they put a human face on your logo.
Or, it would be all of those things if anyone was actually reading your blog. Unfortunately,…
Yes, New SSL Requirements for Custom Facebook Tabs / Apps Now in Effect
If you have created a custom tab or app for Facebook, and your tab or app displays content hosted on a server other than Facebook, you may be in for a rude surprise.
In an effort to protect its users with an added layer of security, Facebook has been pushing users to use https or secure browsing…
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Don't Be Afraid Of Paying Big Commissions
Many business owners understand that paying salespeople (straight) commission is a great way to motivate and reward them equitably for… Read MorePopular Posts
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