7 Questions You Better Ask Your Copywriter
Have you ever taken your car to get an oil change, only to decide four hours and forty dollars later that you would have been a lot better off doing it yourself? Well, you can get the same feeling in the pit of your stomach when you hire a copywriter.
If you want to have a smooth sailing … Read More Six Secrets to Make an eCommerce Platform More Powerful
Congratulations for your new online store. As you now have an eCommerce website with a finely tuned check out process, you may want to know how to make your eCommerce platform more powerful. More importantly, how to make your customers trust your eCommerce store.
Well, it really depends on … Read More Small Business Owners File Lawsuit Against IRS Over Obamacare “Power Grab”
Small business owners in states that did not establish healthcare exchanges in advance of the implementation of the Affordable Care Act will be harshly impacted by a recent rule enacted by the Internal Revenue Service. Some small business owners have filed a lawsuit in Federal court over … Read More Speak to Me: 4 Online Personalization Strategies for Your Business
No matter what they’re shopping for or where the transaction takes place, customers like to feel as though the experience takes their preferences into consideration. This includes online shopping. In fact, conversion rates are typically higher when online personalization is involved.
So how … Read More WordPress Dominates Top 100 Blogs
If your business website or blog is using WordPress as its content management system (CMS), you're in good company. The majority of the top 100 blogs are using WordPress, says a new study from Pingdom.
Fifty-two percent of the top 100 blogs are currently using WordPress, either hosted or … Read More Millennials Are Rewriting the Rules of Work and Entrepreneurship
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What do Millennials want? Flexibility and independence top the list, according to a new study, “Millennials and the Future of Work,” from oDesk and Millennial Branding that polled nearly 2,000 people aged 19 to 30. Here’s some of what the study found, and what it … Read More Cloud Retail Brings Your Business Success
Cloud retail can transform your business, no matter what its size. If you're running a small to medium-sized retail company, you are all too familiar with the challenges: a tough economy, changing shopping patterns, more competition and higher costs.
Even large, well-established retail … Read More Remembering Passwords Could Become a Thing of the Past
For small business owners and staff who find remembering passwords challenging and find it difficult to manage the multitude of online passwords, a solution may be in the works beginning as soon as later this year.
PayPal Chief Security Officer Michael Barrett told those in attendance at a … Read More The 10 Most Important Attributes of a Content Marketing Maven
It’s time to hire your content marketing chief, a.k.a. marketing maven, and you’ve got a big problem.
For one, you’ve never hired a content marketer. Secondly, you’re not exactly sure what a marketing maven is. Finally, you have little or no idea as to what a content marketer’s skill … Read More Looking for a Business Smartphone: Don’t Automatically Choose the iPhone
The iPhone has become ubiquitous in recent years. But as a business user, is it really the best choice for you?
Aside from things like call clarity and photo quality, much of the iPhone’s appeal comes from the variety of applications available. The Apple App Store and Google Play have over … Read More Reality is Weighing on Small Business Optimism
Small business owners are an optimistic lot, with studies showing that they tend to have a rosier outlook than other people. Yet four years into the economic recovery, surveys show them in a relative funk.
What gives?
It’s pretty simply, really. Small business owners' relative pessimism … Read More 10 Simple Steps Will Improve Your Business Blog
Social media platforms like Twitter and Facebook enjoy huge popularity, but blogs are still an important tool for small business marketing.
Jennifer Bourn, Owner and Creative Director for Sacramento WordPress Web design and branding firm, Bourn Creative, claimed they are "no longer optional … Read More Microsoft Now 5th Largest Tablet Seller, Propelled by Upbeat Ad
Microsoft has joined the ranks for the top 5 tablet sellers according to research firm IDC. The Redmond, Washington based tech giant sold 900,000 units and had 1.8% market share for the first quarter of 2013.
Now it might sound as if 1.8% market share isn't much to crow about. Keep in … Read More Merchant Versus Customer: Both Sides of a Chargeback
If you are a business owner that accepts credit cards for payment, you may be already familiar with the frustrations of the dreaded chargeback process. This is when a customer contacts their credit card company to dispute a charge or have a charge reversed. But have you ever stopped to look at them … Read More One on One Interviews
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Alexei Dunayev of TranscribeMe: Necessity is the Mother of Invention
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Terry Jones of Travelocity and Kayak: Then and Now
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Justyn Howard, Sprout Social: Social Media Management Evolution
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Brent Leary
Anita Campbell
Martin Lindeskog
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