VICTORIA, British Columbia, April 13, 2012 /PRNewswire/ – In today’s economy, people are increasingly turning to the Internet to find user reviews prior to making a purchase decision, and businesses of all sizes need to be aware of how much of an impact these reviews will have on their bottom line.
“Consumers demand to be educated and informed when making substantial purchases, and businesses are understanding now more than ever just how powerful their customers’ opinions are,” says Chris Rempel, CEO and Marketing Director of Ukritic Ventures, Inc. who just launched Ukritic.com, a unique crowdsourced network.
For example, popular restaurants know how positive or negative customer reviews can make or break their business, and many seasoned travelers check hotel reviews on sites like Travelocity prior to booking their stays. Internet giants like Amazon.com have long included consumer reviews of their books and products, and even politicians are taking advantage of crowdsourcing; President Obama canvases for ideas through his White House 2.0 website.
However, the Internet can potentially be as bad for a business as it is good. “If you’re a company with an Internet presence looking to gain customer loyalty, you have to be professional at every turn because you’re being watched,” cautions Rempel, referring to last December’s FedEx fiasco: they discovered how quickly social media can influence consumers’ opinion after a YouTube video showed a deliveryman tossing a monitor over a customer’s fence.
Rempel’s aim with Ukritic.com, a free member-based, crowdsourced network specifically built for product reviews, is to make it as “simple as pie” for its members to post full-length, fully featured reviews in an interface so simple that “even a grandma can become a contributor.” And he’ll be keeping an eye on activities: all contributor posts must be 100% original and pass staff review.
Rempel notes: “We’re looking to build a trusted network of high-quality reviews, even if that means sacrificing the majority of content that gets submitted to moderation. We want our reviewers to share their experience and research to directly help others make the best possible purchase decision.
“We also want the reviews to be in-depth. We don’t want to be another collection of ‘blurbs’ or ambiguous user reviews. This is why we have minimum word counts, high content standards, and why every review is moderated. It makes the site more exclusive for the contributors – and more helpful for the consumers.”
Unlike most other crowdsourcing sites that only share a small percentage of ad-generated revenue with their contributors, Ukritic.com has taken a unique approach, allowing its reviewers to earn more money through affiliate marketing. “You might be surprised at what some contributors earn. Whether it’s just a few bucks, or a lot more, depends on a few things, but the beauty of it is that once your review is up – the money can roll in on autopilot,” says Rempel.
Ukritic.com wants its contributors to tell it like it is and expects to attract people who will contribute high-quality, well-written, feature-rich trustworthy reviews that will make a significant impact on business practices as well as guide consumer purchases, whether online or offline.
With over 600 reviews already published on the site – and considering it only opened its doors to the public on March 22nd, 2012 – Ukritic seems to be hitting the ground running.
Ukritic.com is a web-based review site supported by independent product reviewers. Its focus is to provide real, honest, credible product reviews by helping its members build up passive income through affiliate commissions. For more details, visit http://www.Ukritic.com