HASBROUCK HEIGHTS, N.J., MAY 3, 2012 /PRNewswire/ – The first annual Content2Conversion Conference drew nearly 250 B2B marketing executives in fields ranging from health care, financial services, and high tech last week, providing strategies and tactics to compete in the rapidly expanding sector of content marketing.
Launched by DemandGen Report, (DGR) the Content2Conversion Conference, was held Tuesday, April 24th, at the Times Center in Manhattan, and attracted major brands including A&E, American Express, CBS Interactive, Google, GE Healthcare, Hess Corporation, Morgan Stanley and Pitney Bowes.
“Interest in the Content2Conversion Conference far exceeded our expectations,” says Andrew Gaffney, Editor of DemandGen Report. “We heard a lot of positive feedback across the board from attendees, sponsors and speakers, as the event community found real value in the session content and networking opportunities.”
“The B2B Content2Conversion conference was a truly memorable experience,” says Ardath Albee, author and keynote speaker for the event. “From the venue to every detail, the orchestration was impeccable. Best of all, the audience was engaged, enthusiastic and interactive. I think that had a lot to do with the care and planning the DemandGen Report folks put into the agenda that provided a day jam-packed with comprehensive education and expertise. This is a conference I’ll look forward to every year!”
Research shows that 9 in 10 organizations market with content, regardless of company size or industry, and navigating this trend is an evolving process. On average, marketers spend more than a quarter of their budget on content marketing, and 60% of companies plan to increase that spending.
Candyce Edelen, CEO, PropelGrowth, and content expert in the financial services sector notes, “The Content2Conversion was an extremely timely and well-run conference. This is a critical time for marketers to gauge where content marketing is headed, and the conference included top notch thought leaders who presented valuable education. We brought several clients who went away with many pages of notes and several ideas they plan to implement right away. All said they got significant value from the day.”
Hosted by DemandGen Report, the B2B Content2Conversion Conference is an educational event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held again April 2013 in New York City at The Times Center. Conference dates for 2013 will be announced soon.
About DemandGen Report
DemandGen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. DemandGen Report is the only information source directly focused on this rapidly emerging business discipline.
SOURCE G3 Communications