vSplash Offering Free BuzzBoard Website and Digital Presence Analysis to Small Businesses During National Small Business Week
LYNDHURST, N.J., May 21, 2012 /PRNewswire/ — In celebration of National Small Business Week, May 20-26, vSplash announced today that it is offering free website and digital presence analysis to small businesses. Using vSplash’s BuzzBoard platform, small businesses can view graphical and numerical statistics regarding their overall web presence, as well as prominence and searchability in search engines, directories, review sites and social networks.
“For businesses small and large, mobile and online channels continue to gain importance for engaging customers,” said Anthony Bratti, senior vice president, vSplash. “Identifying their shortcomings in terms of digital presence is the first step for small businesses to position themselves to compete for business flowing through digital channels.”
The latest data released by vSplash in partnership with BIA/Kelsey from the SMB DigitalScape audit tracking study, reveal widespread deficiencies in small-business websites. For example, 93.3 percent of SMB websites are not mobile-compatible and will not render successfully on mobile devices or smartphones, resulting in lost opportunities to connect with increasingly mobile customers.
“Through our analysis of SMB DigitalScape data, we’ve come to understand that most small-business websites are stuck at a web 1.0 level of functionality,” added Bratti. “This means small businesses are not able to engage with their own customers who are using social and mobile platforms to find and connect with businesses.”
“The SMB DigitalScape data also point to a tremendous opportunity for the companies that provide digital media and marketing services to small businesses,” added Steve Marshall, director of research, BIA/Kelsey. “By identifying the most compelling deficiencies, SMB DigitalScape offers SMB aggregators and local media companies insight for targeting their product development and sales efforts.”
The free BuzzBoard analysis vSplash is offering to small businesses this week measures:
- Search engine friendliness and page ranking of their website
- Presence and interactions on social media
- Online mentions and reviews
- Inclusion in directory listings
- Website traffic analysis
With the information generated by BuzzBoard, small businesses can determine and prioritize areas for improving their digital presence and performance. Small businesses can sign up for their free BuzzBoard analysis at http://www.vsplash.com/visibility/.
About SMB DigitalScape
SMB DigitalScape has analyzed more than 1 million SMB websites around the world in 14 countries, including more than 700,000 in the U.S. It measures nearly 100 performance criteria, encompassing website metrics, search/SEO and optimization/readiness of geolocation, social and mobile. BIA/Kelsey and vSplash have partnered for the distribution of SMB DigitalScape data in the U.S. Quarterly and custom reports of SMB DigitalScape data are available from BIA/Kelsey. For more information, visit http://www.biakelsey.com/Research-and-Forecasts/Featured-Research/index.asp#smbdigitalscape.
About vSplash (www.vSplash.com)
Based in Lyndhurst, New Jersey, vSplash is a leading global provider of digital media and commerce solutions to SMB and local marketing aggregators. Using its trusted market data and analytics, vSplash identifies actual SMB needs, which represent real revenue opportunities for its partners. vSplash helps its partners capitalize on market opportunities by delivering scalable Web-based marketing, advertising, directory, commerce and fulfillment solutions for corporations, educational institutions and governments worldwide. vSplash leverages global resources and expertise deployed around the world to produce more than 10,000 forms of digital media each month. Follow vSplash on Twitter at http://twitter.com/vSplashTechlabs and on Facebook at https://www.facebook.com/vSplashTechlabs.