CAMBRIDGE, Mass., July 9, 2012 /PRNewswire/ — ThriveHive, an innovative marketing platform solution for local small businesses, announced today that it has closed $1.5 million in Seed Stage funding. This round of funding allows ThriveHive to accelerate customer acquisition and growth of its unique marketing software solution which uses data to solve the challenge of local small business marketing by offering them a custom marketing plan based on expert data coupled with an all-in-one, SaaS platform to drive their marketing activities.
The round was marked by some prestigious seed stage angels and investment groups including: MIT Professor Ed Roberts, Mitch Roberts and Jean Hammond as well as seed stage venture capital group Founder Collective, The Birchaven Group and IBCC. Other unnamed investors also joined the round.
“We believe that local business marketing is broken today,” said ThriveHive CEO Max Faingezicht. “The current choices for these small business owners to grow their businesses are either one size fits all solutions or point solutions that do not address all their marketing needs.” He added, “ThriveHive is a comprehensive solution that provides each business with a custom marketing plan and our powerful platform to build and measure the right mix of online and offline activities to drive positive results.”
“The local small business market opportunity that ThriveHive is addressing is enormous as is the need for a complete and simple solution,” stated David Frankel, Managing Partner at Founder Collective. “ThriveHive has a real shot at being a major player in this market and fundamentally changing how local businesses compete.”
Based in Cambridge, MA, ThriveHive’s mission is to transform local small business marketing by offering small business owners custom marketing plans and a powerful, yet simple platform to run all their marketing activities to produce measurable results. ThriveHive’s innovative model also offers customers ample help through our HivePro market experts to ensure their success. ThriveHive was founded in 2011 by Maria Battaglia, Adam Blake and Max Faingezicht who all bring a mix of entrepreneurialism and marketing expertise to bear on driving ThriveHive’s success. Learn more at http://www.thrivehive.com/about-us.
For more information visit http://www.thrivehive.com to get your free 30-day trial.
Max Faingezicht, Co-Founder, CEO
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