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HostGator

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HostGator.com is a provider of shared, reseller, VPS and dedicated web hosting. With over five million domains hosted by HostGator, they make up approximately 1% of the world’s Internet traffic. HostGator.com allows you to have unlimited subdomains under your account, with no restrictions on bandwidth or disk space. The down site to having so many …

LogoWorks

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LogoWorks is a service of HP. They spell out a very detailed process, which inspires confidence. Plus, they have customer feedback and ratings right alongside each package choice. They have designed over 45,000 logos; packages start at $299. HP also offers LogoMaker, a free logo creation service with an upgrade plan of $49. It is …

Logo Design Team

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Logo Design Team stands on its in-house design team, as opposed to a freelance team of people spread around the globe. They offer a $149 start price. Logo Design Team offers a “logo repair” service where they will update your existing logo, refreshing it to something modern and hip.

Logo Mojo

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Logo Mojo (a division of Deluxe) has a starter package at $195 which includes six concepts, two rounds of changes, and a three-day turnaround. They offer other artwork services, too, including Twitter backgrounds and Facebook profile images.

Sage One Invoicing

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Sage One Invoicing is a monthly subscription-based invoicing service that will run you $9 a month. Sage One Invoicing allows you to send out your invoices from Sage, and the customer can pay directly from the invoice into Sage’s credit card service or through Paypal. If the payment is late, Sage One will tell you …

WePay

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Online invoicing and payment app service WePay just released a new app for iOS devices that allows small businesses to send invoices and charge credit cards from mobile devices. Credit card processing and invoicing both come with a fee of 2.9% and $0.30 per transaction. The payment app accepts all major credit cards, and there …

FreshBooks

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FreshBooks signup is easy, fast, and free. No credit card required, which is always helps reduce signup friction. You can trial the software for 30 days for free, then decide on a paid plan or a forever-free plan. Of course, the free plan is limited, but it may work for your business. Paid plans start …

Guru

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Guru offers a wide variety of freelancing jobs and allows you to create up to five different profiles. Their commission is variable, but they handle tax reporting so you do not have to give out your Social Security number to every employer. Escrow ensures freelancers are paid, but can be confusing. The onsite messaging is …

oDesk

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Odesk is designed for freelancers who prefer hourly wages as opposed to flat fees. They are a little more expensive in their commissions, but they cover employer tax costs if the employer wants to hire you through their payroll service. You need to log in to the website while you work so it can record …

Freelancer.com

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Freelancer.com is one of the world’s largest outsourcing and crowdsourcing marketplace for small business. The site connects over 3,961,410 employers and freelancers globally from over 234 countries & regions. Through the website, employers can hire freelancers to do work in areas such as software, writing, data entry and design right through to engineering and the …

Infusionsoft

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Infusionsoft combines everything your business needs — contact management, CRM, marketing automation and e-commerce — into a single online system. Along with their impressive array of features available, Infusionsoft allows you to be able to place a single contact into multiple list. This gives you the ability to track and target your customers more effectively …

MailChimp

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MailChimp is a Web-based email marketing service that comes with a great suite of tools. With over 95 million emails sent per day on average, MailChimp proves that email is still a viable way for small businesses to get the word out. One of the most important things to know is the service is completely …



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Yodle Acquires Lighthouse Practice Management Group | Small Business News, Tips, Advice – Small Business Trends

Yodle Acquires Lighthouse Practice Management Group

  • March 4, 2013

NEW YORK, March 4, 2013 /PRNewswire/ – Yodle, a leader in local online marketing, today announced that it has acquired Lighthouse Practice Management Group, one of the premier providers of dental appointment reminder and relationship marketing software in the U.S.  As a result, Yodle will now have a strong relationship marketing complement to its customer acquisition marketing offerings, currently used by 30,000+ small business clients.  This acquisition expands Yodle’s Software-as-a-Service (SaaS) platform offering, which now accounts for nearly half of the company’s revenue.

“Adding online relationship marketing to our product offerings is the natural next step for Yodle for both our clients and the business,” said Court Cunningham, CEO at Yodle.  “We are one of the leading pioneers in helping small businesses acquire new customers through online marketing, and now look forward to supporting them in nurturing and growing their own customer relationships.  Traditionally marketers have siloed acquisition and relationship marketing; Yodle is now breaking down that wall as a result of acquiring Lighthouse and will be the first in the industry to optimize SMB lead generation based on actual transactions.”

Yodle’s small business clients are currently acquiring new customers through the company’s integrated desktop and mobile product offering that includes websites, search advertising and a simple performance dashboard.  Yodle will initially offer its newly acquired relationship marketing product to existing dental clients in addition to continuing to build the rapidly growing Lighthouse business.  During 2013, Yodle will also begin providing relationship marketing to other industry verticals by drawing on Lighthouse’s expertise in the dental field.

Lighthouse’s three co-founders have a combined 60 years of experience in dental software and relationship marketing, including the original creation of PracticeWorks, one of the most widely used practice management systems.  Lighthouse’s flagship product Lighthouse 360, which was introduced in 2006, is currently used by several thousand dental practices.  The entire Lighthouse staff has now joined the Yodle team.

“Yodle was attracted to Lighthouse because of the company’s tremendous technical expertise and deep understanding of the needs of small businesses,” added Mr. Cunningham.  “Lighthouse is also closely aligned with Yodle’s metrics-driven and results-oriented approach, and collaborative and open culture.”

Brian Smith, CEO at Lighthouse and now Yodle’s VP of Product and Marketing for Lighthouse 360, stated: “As well as continuing to provide strong value to our existing customers, joining Yodle enables us to accelerate our vision of delivering effective relationship marketing solutions to more small businesses.   Yodle’s strong sales infrastructure and proven expertise in developing product offerings that have a strong ROI will help bring this to fruition.”

About Yodle

Yodle connects consumers to local businesses simply and cost-effectively.  The combination of automated technology and comprehensive customer support makes Yodle easy to use.  Yodle’s offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers.  Today, Yodle delivers results for more than 30,000 local businesses.  To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets.  Yodle’s solution also includes relationship marketing, display advertising, review/offer management and a simple performance dashboard.  Yodle’s competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America’s most promising companies.  For more information, visit www.yodle.com or go to the Yodle company blog. You can also follow Yodle on Twitter, Facebook and Google+. If you’re interested in working at Yodle, visit the company careers website.

About Lighthouse Practice Management Group

Lighthouse PMG is a privately owned software company that has worked exclusively with dentists since its founding in 2002. Its flagship product, Lighthouse 360, is a Software-as-a-Service (SaaS) offering that completely automates all forms of routine patient communications in dental practices.  Lighthouse 360 works with dentists’ current practice management systems and reaches patients via emails, text messages, automated phone calls, postcards and letters.  Lighthouse 360 reminds patients when they need an appointment, confirms existing appointments, and asks them to post an online review after their appointment.  The three founders – Joel Kozikowski, Allen Jorgensen and Brian Smith – have a combined 60 years of experience in dental software, including the creation of one of the most widely used practice management systems (PracticeWorks). With offices in Atlanta and Indianapolis, the company serves dentists throughout the United States.  For more information about Lighthouse, visit www.LH360.com.

Contact:  Radley Moss; Director of Corporate Communications, Yodle; 212-542-5449; rmoss@yodle.com

 

 

SOURCE Yodle

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