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HostGator

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HostGator.com is a provider of shared, reseller, VPS and dedicated web hosting. With over five million domains hosted by HostGator, they make up approximately 1% of the world’s Internet traffic. HostGator.com allows you to have unlimited subdomains under your account, with no restrictions on bandwidth or disk space. The down site to having so many …

LogoWorks

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LogoWorks is a service of HP. They spell out a very detailed process, which inspires confidence. Plus, they have customer feedback and ratings right alongside each package choice. They have designed over 45,000 logos; packages start at $299. HP also offers LogoMaker, a free logo creation service with an upgrade plan of $49. It is …

Logo Design Team

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Logo Design Team stands on its in-house design team, as opposed to a freelance team of people spread around the globe. They offer a $149 start price. Logo Design Team offers a “logo repair” service where they will update your existing logo, refreshing it to something modern and hip.

Logo Mojo

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Logo Mojo (a division of Deluxe) has a starter package at $195 which includes six concepts, two rounds of changes, and a three-day turnaround. They offer other artwork services, too, including Twitter backgrounds and Facebook profile images.

Sage One Invoicing

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Sage One Invoicing is a monthly subscription-based invoicing service that will run you $9 a month. Sage One Invoicing allows you to send out your invoices from Sage, and the customer can pay directly from the invoice into Sage’s credit card service or through Paypal. If the payment is late, Sage One will tell you …

WePay

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Online invoicing and payment app service WePay just released a new app for iOS devices that allows small businesses to send invoices and charge credit cards from mobile devices. Credit card processing and invoicing both come with a fee of 2.9% and $0.30 per transaction. The payment app accepts all major credit cards, and there …

FreshBooks

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FreshBooks signup is easy, fast, and free. No credit card required, which is always helps reduce signup friction. You can trial the software for 30 days for free, then decide on a paid plan or a forever-free plan. Of course, the free plan is limited, but it may work for your business. Paid plans start …

Guru

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Guru offers a wide variety of freelancing jobs and allows you to create up to five different profiles. Their commission is variable, but they handle tax reporting so you do not have to give out your Social Security number to every employer. Escrow ensures freelancers are paid, but can be confusing. The onsite messaging is …

oDesk

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Odesk is designed for freelancers who prefer hourly wages as opposed to flat fees. They are a little more expensive in their commissions, but they cover employer tax costs if the employer wants to hire you through their payroll service. You need to log in to the website while you work so it can record …

Freelancer.com

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Freelancer.com is one of the world’s largest outsourcing and crowdsourcing marketplace for small business. The site connects over 3,961,410 employers and freelancers globally from over 234 countries & regions. Through the website, employers can hire freelancers to do work in areas such as software, writing, data entry and design right through to engineering and the …

Infusionsoft

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Infusionsoft combines everything your business needs — contact management, CRM, marketing automation and e-commerce — into a single online system. Along with their impressive array of features available, Infusionsoft allows you to be able to place a single contact into multiple list. This gives you the ability to track and target your customers more effectively …

MailChimp

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MailChimp is a Web-based email marketing service that comes with a great suite of tools. With over 95 million emails sent per day on average, MailChimp proves that email is still a viable way for small businesses to get the word out. One of the most important things to know is the service is completely …



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Online Marketing Coach Releases Small Business B2B Call to Action Study | Small Business News, Tips, Advice – Small Business Trends

Online Marketing Coach Releases Small Business B2B Call to Action Study

  • August 12, 2013

Broadview Heights, OH August 06, 2013 – Small businesses often fail to offer clear calls to action on their web sites, according to the new “Small Business B2B Call to Action Study” released today by Online Marketing Coach.

Presented by Small Business Trends, the study is based on an analysis of 200 U.S. small businesses in diverse B2B industries. (Web sites were randomly selected from a ReferenceUSA database of businesses with fewer than 100 employees.)

For example, 96% of small businesses don’t offer how-to guides, white papers and similar thought leadership reports on their home pages. In fact, 70% don’t display clear calls to action for other conversion opportunities on their home pages, such as specials, e-mail newsletters, demos, and interactive tools.

“We created the study to get a sense of how small business owners try to convert visitors into leads,” says Mike Murray, president of Online Marketing Coach. “Unfortunately, they’re falling short at every turn. Too often the basics are lacking, such as a phone number that’s tough to find or a company contact reference that may not stand out in the navigation. Relatively easy changes could make a dramatic improvement.”

Get the complimentary study here: http://www.onlinemarketingcoach.com/small-business-b2b.

The study looks at more than a dozen call to action factors – everything from placements “above the fold” to how small businesses display their e-mail addresses.

Here are some highlights:

● 72% don’t have any calls to action on their interior pages.
● 82% don’t reference their social media profiles (text or images).
● 27% don’t include a phone number on their home pages.
● 70% of web sites with a phone number don’t display it in a prominent place.
● 68% don’t include an e-mail address on their home pages.
● 38% of web sites with an e-mail address bury it on the home page (often in the footer).

In addition to the key findings, the online marketing study includes examples of calls to action that aren’t effective, such as a prominent coupon that expired in 2006. The report also lists examples of notable calls to action that are likely to support conversions.

The study includes a link to the “Small Business B2B Call to Action Checklist,” a handy resource that organizes more than 30 web site call to action considerations ranging from visible “Contact Us” opportunities to meta descriptions. It includes practical advice and fresh insights.

“Small businesses will appreciate the pointers they gain from the study,” says Anita Campbell, founder, publisher and CEO of Small Business Trends. “The checklist is a must-use tool for small business owners and managers to improve their company’s online presence.”

About Online Marketing Coach

Since 1997, the seasoned pros at Cleveland, Ohio-based Online Marketing Coach have shaped online marketing strategies for hundreds of small businesses located throughout the United States.

Some of its consultants have been in the industry for more than 15 years and bring diverse experience. In his 25 year career in print and online marketing, Online Marketing Coach President Mike Murray has worked with such well known companies and organizations as Little Tikes, FedEx Custom Critical, KeyBank, Eaton Corp., Cleveland Clinic, Bissell, and MTD.

Mike and his team provide clients with strategic guidance on web site design, SEO, web site analytics, sales outsourcing, media buying, corporate identity packages, social media, e-commerce, e-mail marketing, link building, paid search and much more.

Call Mike directly at 800-490-3350 ext. 2 or visit onlinemarketingcoach.com.

About Small Business Trends

Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. It was founded in 2003 by Anita Campbell, in Cleveland, Ohio.

Small Business Trends is the premier source of information, news and advice covering issues of key importance to the small business market. Small Business Trends appears on countless “Top” and “Best of” lists of small business resources.

Small Business Trends currently reaches over 7,000,000 readers annually. Small Business Trends is also the producer of the Small Business Book Awards and the Small Business Influencer Awards.

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