BALTIMORE, Feb. 12, 2014 /PRNewswire/ — Evolve Communications, a PR and marketing firm that specializes in working with startups and tech companies, today released a whitepaper to help startups better manage the product launch process.
Product Launches that Pack a PUNCH! is available as a free download at http://simplyevolve.com/launch.
The whitepaper provides step-by-step instructions for planning and executing a successful product launch. Complete with guidelines for creating launch concepts and a comprehensive plan for developing measurement metrics, checklists and budget suggestions, the whitepaper is intended to provide companies with an all-inclusive view of the product launch process.
“Product launches are tricky, and there is a lot that is usually riding on their success,” says Evolve Communications President Daniel Waldman. “We’ve helped many companies over the years develop and execute a winning launch strategy, and we thought it was time to share our knowledge and experience with a broader audience.”
According to the whitepaper, a product launch is a unique opportunity for startups to succeed, in that there isn’t a lot of room for testing and refining. Regardless of budget size, it is essential for startups to get the product launch right, and the whitepaper provides a variety of tips and tools for success. These include:
- Setting appropriate goals
- Identifying audiences and developing key messages
- Ideas for developing launch concepts
- Methods for planning and measuring tactics
- Steps for managing the day of the launch
- Budget guidelines
Evolve Communications has helped launch numerous products over its four years in business.
About Evolve Communications
Evolve Communications creates powerful, meaningful, and effective marketing and PR solutions that fit your budget. We’ve worked with businesses and organizations of all sizes–and at all stages. Evolve’s work and affordability has made it a choice partner for startups across the country, and in 2012 Evolve launched Rocket Packs for Startups to better serve this community. Rocket Packs for Startups are a set of low-cost marketing and PR packages designed for startups at all stages and levels, intended to give startups the lift they need—to get off the ground or to the next level.
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SOURCE Evolve Communications