October 24, 2014
ANNUITAS Launches Email Deliverability Assessment to Help Organizations Improve Marketing ROI and Avoid Non-Compliance | Small Business News, Tips, Advice – Small Business Trends

ANNUITAS Launches Email Deliverability Assessment to Help Organizations Improve Marketing ROI and Avoid Non-Compliance

  • June 30, 2014

ATLANTA, June 30, 2014 /PRNewswire-iReach/ — ANNUITAS, a demand generation strategy and change management firm has launched an Email Deliverability Assessment offering to help marketers gain critical insight into overall deliverability performance and compliance best practices. The Deliverability Assessment gives a performance snapshot to assess and measure effectiveness as well as potential compliance red flags on sample client content.

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“Email marketing is an essential component of any Demand Generation Strategy, yet marketers don’t often grasp that Email Deliverability and Compliance can significantly impact marketing ROI,” states Carlos Hidalgo, CEO and Principal, ANNUITAS. “The ANNUITAS approach is to look holistically across all areas of marketing, including Email Deliverability and Compliance to maximize marketing effectiveness. With the pending Canadian Anti-Spam Legislation (CASL) going into effect July 1, 2014, there is no time to waste in securing best practices to avoid potential compliance issues, fines and even the shut-down of company email if standards are not met.”

“Email deliverability often has a significant impact on overall marketing effectiveness; however, most marketers don’t realize that until it’s too late,” said Steve Barnard, Director, Relationship Marketing for Lenovo. “We have been working with ANNUITAS over the last two years to identify potential deliverability issues and to implement email deliverability monitoring to ensure best practices for Lenovo. This has helped make our marketing more effective – impacting our deliverability metrics and marketing results.”

The Deliverability Assessment provides an overall snapshot of deliverability and highlights areas of potential concern by analyzing content submitted by the sender. Results are returned within three business days to quickly alert and educate marketers of areas of concern. Take the Deliverability Assessment today. For more information email deliverability@annuitas.com.

About ANNUITAS

ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠  methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization. Learn more http://www.ANNUITAS.com

Media Contact: Erika Goldwater, ANNUITAS, 617-407-3578, erikagoldwater@annuitas.com

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SOURCE ANNUITAS



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