Small Business Spotlight


Would you like your business to be featured in a Small Biz Spotlight piece? Each week we publish a new profile of a successful small business, called a Small Biz Spotlight. To apply, read the FAQs below right, and complete the application form below.

Become a Spotlight Business

Complete the form below, please.

Note: If you wish to complete the answers offline before filling in this form, download this .doc file.

Business Info

What is your business name?

Who should we contact for more information?

Email address of contact person

Phone number of contact person

Website URL

Number of employees (including owner)

Your Story

Please tell us your story. Remember the more details you give and the more colorful and interesting, the more likely your story will be chosen.

What products or services do you sell?

What’s the one thing your business is known for, over your competitors?

Explain why you’re known for that.

How did the business get started?

Biggest “win” in your business’s history? Explain what it was, how it came about, and what it meant to your business.

Did you ever almost go out of business? If yes, explain when and why. Also, how did you manage to stay in business?

What’s the biggest risk your business ever took? Explain what it was, what could have happened if it had gone wrong, and the end result of the risk.

If you could do it all over again, what one thing would you do differently, and why?

If you had an extra $100,000 in your business, what would you use it for?

Tell us an interesting and fun tidbit about your business (e.g., your company mascot or pet, a fun outing your company held, the unorthodox way your leadership team brainstorms, the unusual ways your team communicates, etc.).

Optional - complete these questions if you wish, to add interest to the article.

If your business were a book, song or famous artwork, what would it be and why?

What’s the favorite lunch food of you or your team?

What’s your favorite quote, and who originally said it?

Upload an image, or give a URL for an image and/or video that may be useful for the article. Remember, we're looking for fun and interesting images, at least one of which should be the "team in action."

List Image URLs (One per line) Optional

List Video URLs (One per line) Optional

 Check this box to verify that you give Small Business Trends LLC permission to use the answers for editorial coverage. By checking this box you confirm that you own the images or videos, and have the right to give permission to use them.

NOTE: Please do not hit the submit button twice. Doing so will delete your completed fields, requiring you to re-enter them a second time.

Frequently Asked Questions

What is a Small Biz Spotlight piece?
A Small Biz Spotlight article is editorial coverage of an individual small business, offering inspiration and education for other business owners.  Our team of editors and journalists love to profile small businesses so your peers can learn from you.  Click here to see past examples.

What businesses are eligible?
Small businesses with 0 to 100 employees, as well as solo entrepreneurs, are eligible. Can be located anywhere in the world, in any industry.

How do you decide which businesses to spotlight?
Please fill out the questionnaire on this page.  We do an initial screening.  Then we will contact you either via email or phone to supplement the questionnaire.  We choose based on (1) how interesting your answers are, and (2) how useful the information will be to other readers. Lessons learned are always helpful.

What about the images?
Images can make all the difference.  Images are part of the content. The best images for a Spotlight are spontaneous — the kind of image you’d upload to Facebook or Twitter.  We’re looking for images of the “team in action.”  Behind-the-scenes images:  your offices, the team at lunch enjoying your favorite lunch food, a shot of the smiling “you” in a T-shirt with your company logo on it, a picture of the company mascot, or even the view out your office window.

Is there a fee to get a spotlight?
Absolutely not! All spotlights are editorial coverage. We will NEVER ask a small business to pay for an individual Spotlight.

How do I submit my business for a Spotlight?
It’s easy. Just fill out the questionnaire on this page. If you are having trouble submitting the questionnaire online, go here for more instructions.

Can my business sponsor the series?
Absolutely. Sponsorship opportunities are best for larger companies that wish to support the small business community.  If your company would like to sponsor the Small Business Spotlight series for a period of time, please contact [email protected].